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Results 1 - 10 of 12 for 08/19/2009 (0.02 seconds)

Blogs: Power 150 Blog

Why Your Google PageRank Score Is Zero

Charlie Moran

Published: August 19, 2009

Some of you may have noticed that your PageRank scores have dropped to zero lately, and you were probably a bit confused. So were we.

Stories: MediaWorks

'60 Minutes' Creator Don Hewitt Dies

Brian Steinberg

Published: August 19, 2009

NEW YORK (AdAge.com) -- Don Hewitt, the CBS executive who established one of TV's most durable genres -- the newsmagazine -- and one of its most hallowed programs, "60 Minutes," died Aug. 19 at the age of 86 from pancreatic cancer. In 1980, "60 Minutes" was the No. 1 program, a feat it would achieve five times, a record CBS said was only matched by "All in the Family" and "The Cosby Show."

Stories: MediaWorks

CBS, Pepsi Create Video Ad to Run in Print

Brian Steinberg

Published: August 19, 2009

NEW YORK (AdAge.com) -- To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine. And probably not too coincidentally, PepsiCo has bought back into CBS prime time in this year's upfront after buying only CBS Sports for the past several years.

Stories: Global News

Business Leaders Must Take Control of the Privacy Discussion

Gunnar Brune

Published: August 19, 2009

Modern targeting tools allow for deep intrusions into people's private lives, but too stringent legislation will actually make for more unwanted marketing, argues Gunnar Brune.

Blogs: GoodWorks

When PSA Campaigns Work

Peggy Conlon

Published: August 19, 2009

It feels good when your campaign hits the mark and delivers for the client. But what could be more satisfying than delivering for society? Thanks to great work by Kirshenbaum Bond & Partners, the Ad Council's adoption campaign has helped move thousands of parents to adopt a child from foster care.

Blogs: Adages

Toyota Now Planting Flowers, Fixing Roads in Broke California

Kunur Patel

Published: August 19, 2009

Toyota's latest iteration of the 2010 Prius campaign looks like a pile-up of Rose Bowl float, highway beautification and eco-vertising.

Blogs: Small Agency Diary

Still Working Nine to Five? Why?

Darryl Ohrt

Published: August 19, 2009

So if we're all working at all hours, and playing at all hours, why do most firms still maintain an office schedule around nine to five?

Blogs: Adages

PR, E-Mail, Social Media: FAIL

Ken Wheaton

Published: August 19, 2009

A sloppy PR pitch leads to bad e-mail behavior and a meltdown of sorts. But some folks stand firm and do what's right.

Stories: MediaWorks

'Hell's Kitchen,' 'America's Got Talent' and 'Big Brother' Score

John Rash

Published: August 19, 2009

MINNEAPOLIS (AdAge.com) -- "Citius, Altius, Fortius" -- "Swifter, Higher, Stronger" in English -- goes the international Olympics motto. But the U.S. Olympic Committee wasn't so swift recently, at least when it announced in July that it planned to pair up with Comcast to create an Olympics channel.

Blogs: DigitalNext

The Online Publishers Association: Playing Not to Lose

Jarvis Coffin

Published: August 19, 2009

The OPA has a chance to truly stand for high publishing standards, not just high production values, by more broadly embracing quality content online, including deep into the Long Tail.

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