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Stories: MediaWorks: In Other News
People's Brangelina Babies Cover Sells 2.6 Million So Far
Published: August 22, 2008
People's Brangelina Babies Cover Sells 2.6 Million So Far WWD reports that a total of 2.6 million copies of People with the exclusive photos of Brad Pitt and Angelina Jolie's newborn twins have been sold at newsstand, according to sources close to the magazine, citing early sales estimates for the issue. (At the higher special issue price of $4.49, that means People's gross newsstand revenue is above $11.6 million.) The issue is the biggest seller in seven years, and is the fourth highest newsstand seller in the magazine's 35-year history. The June 19, 2006 issue with the exclusive baby pictures of Brad and Angelina's first daughter, Shiloh, moved 2.2 million newsstand copies. People and Hello reportedly snatched up the exclusive baby photos for a wallet-busting $14 million, the cost split between the two in some manner. People scored the domestic rights for the images; Hello bought the international ones. The photos also helped online. People.com recorded a record 6 million unique visitors for the first 24 hours the cover went online. Comparatively, people.com usually averages around 8.8 million uniques a month, according to figures from Comscore Media Metrix.
Blogs: Songs For Soap
Mountain Dew Heads Where Cool Kids Are
Published: August 22, 2008
Watch out, Red Bull, Mountain Dew has beaten you out of the gate. Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles.
Blogs: Campaign Trail
Huffington, Silverstein to Ambush GOP Convention
Published: August 22, 2008
The number of protesters at the Republican National Convention in Minneapolis/St. Paul in two weeks could total up to 40,000. Add Rich Silverstein and Arianna Huffington to that list. The two will will be bringing the Cannes Lions-award winning "Haven't We Had Enough?" posters to bus shelters across the Twin Cities.
Stories: Video
$12,000 Diamond-Studded Cameras Anchor Canon Tennis Promotion
Published: August 22, 2008
NEW YORK (AdAge.com) -- Diamond-studded versions of its PowerShot camera, worth $12,000 apiece, are the pivot of Canon USA's new promotion with sexy tennis star Maria Sharapova. Ms. Sharapova's dog, Dolce, also stars in a new TV spot that will air throughout the U.S. Open tennis tournament that kicks off Monday. The injured tennis star won't be on the court for the tournament but she nevertheless pulled large crowds to the domed photography center Canon set up at New York's South Street Seaport this week.
Stories: Agency News
WPP Posts Profit, Revenue Gains
Published: August 22, 2008
NEW YORK (AdAge.com) -- Despite a looming recession, holding companies are continuing to stand financially strong, with WPP Group today posting a 15% boost in profit to $387 million for the first half of 2008.
Blogs: Small Agency Diary
Adrenaline Is a Key Ingredient to Success
Published: August 22, 2008
You've probably read stories about people who have discovered superhuman strength when they needed to save themselves or someone else from certain doom. Imagine if we could apply this phenomenon to our business. How can we get past merely hoping for superhuman strength, and instead find the willpower to achieve the seemingly impossible?
Stories: MediaWorks
Michael Phelps, Usain Bolt and Misty-May Treanor Stars of Week 2
Published: August 22, 2008
MINNEAPOLIS (AdAge.com) -- As the 2008 Beijing Olympic Games came to an end with Sunday's closing ceremonies, NBC, while slowing down in week two, was among the event's biggers winners. With the Olympics taking the top seven spots of last week's top 10 list, the only ratings suspense was which night would be rated highest.
Stories: DataCenter: This Week
Published: August 22, 2008
Blogs: China Olympics 2008
Sponsors Turn Beijing Into a Party Town
Published: August 22, 2008
The Olympic Games have brought more than fancy new sports venues to Beijing. They have also introduced some great party venues. Bars and clubs all over town are hopping with international celebrities and super-athletes, often hosted by sponsors. Adidas, for example, kicked off the Olympics with a "Black and Gold" party attended by sports legends Maurice Green and Ian Thorpe.
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