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Results 1 - 10 of 53 for 09/14/2009 (0.04 seconds)
Stories: About Digital
Inside the Changing Business of Mobile Social Games
Published: September 14, 2009
NEW YORK (AdAge.com) -- The Facebook-led technology shift that allows the "social graph" of each person's network of friends to be connected to external mobile webware is big news for game makers. In this 10-minute interview, Kevin Slavin of New York shop Area/Code, explains the implications of the development on the social game market, where he is already a major player. His 4-year-old company has created games for A&E, Discovery and MTV.
Stories: Digital
Veoh Ruling Could Deal Blow to Viacom Suit Against YouTube
Published: September 14, 2009
NEW YORK (AdAge.com) -- A District Court judge threw out Universal Music Group's copyright infringement suit against Veoh, a decision that gives some breathing room to other video-sharing websites, including YouTube, which is facing a similar $1 billion lawsuit from Viacom.
Stories: Special Report: Small Agency Awards 2009
Published: September 14, 2009
NEW YORK (AdAge.com) -- Amsterdam creative agency They has exhibited both the small-shop creative dexterity that can transform unlikely media into ad canvas and the brand-steward chops to win big pieces of global business for ING and European business for Reebok Women's Running.
Stories: MediaWorks
Socially Awkward TV Efforts Point to the Future
Published: September 14, 2009
NEW YORK (AdAge.com) -- With the rise of social media, broadcasters are eager to prove their programming can adapt. Early successes such as CNN and Facebook teaming up for Election Day 2008 have inspired others to try their own melding of TV programming and social media.
Stories: Print Edition
Published: September 14, 2009
Stories: News
Ten Things to Think Hard About Before Featuring the Chairman in Advertising
Rupal Parekh
Published: September 14, 2009
NEW YORK (AdAge.com) -- It surely isn't a new idea for General Motors to star Chairman Ed Whitacre in advertising, but is it a good one? Ad Age canvassed top creatives and agency heads around the country, who agreed on one thing: Campaigns featuring company executives can be risky. If you're considering such a strategy, here are 10 points to ponder.
Stories: Digital
Microsoft Goes After Search Market With Pictures
Published: September 14, 2009
SAN FRANCISCO (AdAge.com) -- Microsoft played startup for the day and announced at TechCrunch50 its new visual search tool for its new search-engine, Bing. The tool displays pictorial results for searches on shopping, travel and celebrities, among other categories. So how do you make sure your product is found there?
Stories: News
What a Kraft/Cadbury Mix Could Look Like
Published: September 14, 2009
CHICAGO (AdAge.com) -- The mega-deal proposed last week when Kraft made a brash $16.8 billion bid for Cadbury stands both to change the confectionery world order and create a $2.7 billion advertiser. In the U.S., Ad Age estimates that the combination would spend about $1.5 billion in marketing.
Blogs: Small Agency Diary
Published: September 14, 2009
When I was employed by a much larger firm, I saw that people were stressed over things they couldn't control or didn't understand. Eliminating those obstacles makes for mighty happy, productive and invested employees.
Stories: Special Report: Small Agency Awards 2009
Small Agency Campaign of the Year: 72andSunny
Published: September 14, 2009
CHICAGO (AdAge.com) -- Late in 2007, Nike came to Los Angeles-based 72andSunny with a problem: It had been losing traction with advanced players. What resulted was the kind of campaign that showed just what a small agency could aspire to.
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