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Results 1 - 10 of 27 for 09/16/2009 (0.02 seconds)
Stories: News
HP Contest Attracts Kids to Win Over Parents and Schools
Published: September 16, 2009
Hewlett-Packard is marketing hardware like its HP Touchsmart personal computer and other products to schools and parents in Asia by turning kids into budding animators.
Stories: Agency News
Ford Tells WPP to Stay Away From Chrysler's Review
Jean Halliday
Published: September 16, 2009
DETROIT (AdAge.com) -- Ford Motor Co. has taken WPP to the woodshed, forcing the London-based holding company to withdraw one of its agencies, Grey, from Chrysler Group's search for new creative ideas for its fourth-quarter advertising.
Blogs: GoodWorks
Published: September 16, 2009
The Dawn Saves Wildlife campaign has been helping animals online, thanks to Pieces of Flair, a shareable online button created by RockYou, a Redwood, Calif.-based web content creator and distributor. The online program encourages people to join the wildlife conservation effort through Dawn's Everyday Wildlife Champions Facebook page.
Stories: Viewpoint
Dongfeng's Aeolus Off to Strong Start
Published: September 16, 2009
Dongfeng Motor Corp. has proved to be surprisingly adept at building its own car brand, without taking short cuts like Shanghai Automotive Industry Corp. (SAIC) and China FAW Group Corp., says Yang Jian, the managing editor of Automotive News China.
Stories: Spotlight
Published: September 16, 2009
Whirlpool has launched its first ever TV commercial in China, a small but increasingly important market for the home appliance company.
Stories: Fast Facts
Luxury Brands Still Strong in China
Published: September 16, 2009
McKinsey & Co. forecasts that by 2015 China will rank fourth in the world by number of wealthy households, with a total of 4.4 million. Right now about 80% of wealthy Chinese are aged 18 to 45, compared to 30% in that age group in the U.S. In a recent survey by Ruder Finn, 50.3% of consumers in Greater China say they will not let the global economic downturn affect their purchases of luxury goods. They also appear to be remarkably loyal, with 89.3% of respondents saying they will stick to their preferred luxury brand despite the crisis, with Louis Vuitton and Cartier being two of their favorites. Sources: McKinsey & Co., Ruder Finn, Harvard Business Review
Stories: News
Skoda Goes After Rich Car Buyers With Superb
Published: September 16, 2009
Volkswagen wants a bigger piece of China's upscale car market. The German car giant has launched the Superb as part of its Skoda division in the world's largest car market.
Stories: FYI
Published: September 16, 2009
Ford Motors Co. will quicken the pace of new model launches in China over the next two years and Nielsen has promoted Oliver Rust to managing director of its Hong Kong office, succeeding Fanny Chan.
Stories: MediaWorks
Published: September 16, 2009
MINNEAPOLIS (AdAge.com) -- Maybe Michael Moore should have jumped up on stage and protested the top prize going to the Israeli film "Lebanon" at last week's Venice Film Festival. It may not have helped his image, but the controversy may have helped "The Jay Leno Show," as Moore talking about his latest documentary didn't have quite the same sizzle as Kanye West's teary appearance on the program premiere the night before.
Blogs: Small Agency Diary
Published: September 16, 2009
My blog topic this week is "Not That Anybody Cares, but I Was Just Thinking About the Future of Advertising Agencies." Let me assure you I have not been influenced by facts or research.
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