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Results 1 - 10 of 14 for 09/22/2009 (0.02 seconds)
Stories: MediaWorks
Conde Nast Execs Expected to Cut Budgets by 25%
Published: September 22, 2009
NEW YORK (AdAge.com) -- Condé Nast is inching closer to slashing costs at its magazines, as editors and publishers begin preparing their 2010 budgets following meetings with Chief Operating Officer John Bellando.
Stories: Special Report: Hispanic Creative Ad Awards 2009
Photos From Ad Age's Hispanic Creative Advertising Awards Gala
Published: September 22, 2009
The Hispanic ad industry gathered Friday night in Miami to celebrate Advertising Age's 11th annual Hispanic Creative Advertising Awards.
Stories: MediaWorks
Fox Bets on 'House' for Monday and Wins Big
Published: September 22, 2009
MINNEAPOLIS (AdAge.com) -- OK, so Fox's "House" may not have gone home with the Emmy Sunday night, but Monday night it won what might count even more in Hollywood: the ratings race. The series' two-hour season premiere, which leaped from last year's Tuesday timeslot, jumped 18% over last year in the ad-centric adult 18-49 demographic, delivering a 6.7/16 rating and share to win a night that used to be split between CBS and ABC.
Blogs: Adages
AOL Icon Runs Away With Popular Vote ... at AOL-Sponsored Gala During Advertising Week
Published: September 22, 2009
When the AOL Running Man received a popular-vote induction into the Madison Avenue Walk of Fame during Advertising Week's opening ceremony yesterday, the surprise victory raised a few eyebrows and two major questions. One, how did a 13-year-old advertising icon beat out the likes of Ronald McDonald, Smokey the Bear, the Pillsbury Doughboy and the Jolly Green Giant? And two, didn't AOL sponsor the opening gala where the awards were announced? Paging Katherine Harris -- we demand a recount!
Blogs: Book Reviews
Exit the 'Spurbs': Life Beyond the Real Estate Bubble
Published: September 22, 2009
Business leaders and social observers agree that the Great Recession has been a reset event for the American economy. The next question: What does the post-reset world look like? According to journalist John F. Wasik, it'll be marked by the emptying of the exurbs (or "spurbs"); people returning to cities; and the rise of environmentally friendly, affordable and energy-efficient housing.
Stories: People & Players
Steve J. Lanzano Named President of Television Bureau of Advertising
Published: September 22, 2009
In January 2010, Steve J. Lanzano will become president of the Television Bureau of Advertising. Mr. Lanzano currently serves as chief operating officer at MPG U.S., where he has spent five-and-a-half years working on accounts, including Reckitt Benckiser, Volvo and Sears.
Stories: MediaWorks
Clear Channel Integrates Digital With Radio Ads
Published: September 22, 2009
NEW YORK (AdAge.com) -- A pair of recent Clear Channel integrated campaigns help prove that digital and radio are learning to play well together.
Stories: CMO Strategy
If Doing Good Isn't Part of Your DNA, Consumers Won't Buy It
Published: September 22, 2009
If consumers don't get the intrinsic link between brand benefit and social purpose, they won't buy it, literally or figuratively.
Stories: Global News
The Gulf Between Ads and Reality Captured on a German Website
Published: September 22, 2009
An ongoing web project has just been published as a book, which has gathered shots of packaging and serving suggestions alongside actual photographs that expose the harsh reality of the product. Even the most jaded consumer will recoil at the site of snotty cheeseburgers that don't even come close to what it says on the tin.
Stories: Digital
Luxury Marketers Move Online but Most Lack Digital Cunning
Published: September 22, 2009
NEW YORK (AdAge.com) -- Despite an increased number of luxury brands finally moving online, most luxury brands lack digital savvy, said Scott Galloway, an associate professor of marketing at NYU Stern School of Business who looked at 109 luxury brands across 11 categories, including fashion, electronics, jewelry, hotels and automobiles.
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