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Results 1 - 10 of 39 for 09/28/2009 (0.07 seconds)
Stories: Rance Crain
Advice to B-to-B Publishers: Don't Lose Personal Sales Touch
Published: September 28, 2009
Instead of providing access to their responsive and involved audiences, B-to-B publishers now find themselves being paid on a per-lead basis.
Stories: Digital
Can Vevo Monetize Music Videos and Help Save the Major Labels?
Published: September 28, 2009
NEW YORK (AdAge.com) -- The plot to save digital music -- or one of them anyway -- is being hatched in midtown Manhattan, where Vevo, a digital joint venture between two labels representing nearly 60% of the U.S. recorded music market -- Universal Music Group and Sony Music Entertainment -- is gearing up for a planned December launch.
Stories: Digital
How Pizza Hut, Gap and Co. Wound Up in Apple App Ads
Published: September 28, 2009
CHICAGO (AdAge.com) -- If you want your branded app to be included in Apple's next iPhone commercial, the first rule is not to ask. The second rule? Make the app really useful to consumers.
Stories: MediaWorks
New Fall TV Crop Reaps Solid Ratings
Andrew Hampp
Published: September 28, 2009
NEW YORK (AdAge.com) -- Early ratings for a larger-than-average new slate of fall TV shows show signs of life for what is arguably a crucial season for broadcast TV, now in a post-DVR, Hulu and cable environment.
Stories: Print Edition
Newspapers Don't Need, and Shouldn't Get, a Bailout
Published: September 28, 2009
With Congress on a bailout spree and big scraps of the newspaper industry circling the bowl, no one should be surprised that the idea of some sort of bailout would be floated.
Columnists: Guest Columnists
Perhaps Pop Culture Could Help the Ad Industry's Diversity Issue
Published: September 28, 2009
You know what might help the diversity effort in the ad industry? A TV show or online video series. OK, stop laughing. And put away your angry e-mails until I explain.
Stories: TalentWorks
Marketers Should Not Meddle With Their Agencies' Talent
Published: September 28, 2009
There is no shortage of criticisms about the way advertising agencies hire and nurture talent. But to what degree is the much-criticized "people under-utilization" at agencies brought about by the diktats of clients?
Blogs: DigitalNext
What Do You Think of Yahoo's New TV Ad?
Published: September 28, 2009
Yahoo unveiled it's big new $100 million ad campaign last week and today it shows off its new TV ad. Check it out and let us know what you think.
Stories: News
GoodGuide Puts Brands' Ethical Claims to the Test
Published: September 28, 2009
BATAVIA, Ohio (AdAge.com) -- The hype and puffery of 21st-century ethical marketing may finally have met their match: a small band of venture-funded academics who have set out to systematically rate thousands of consumer products and their manufacturers on how good they really are.
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