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Results 1 - 10 of 19 for 10/07/2009 (0.05 seconds)
Stories: MediaWorks
CBS Inches Closer to Selling Out Super Bowl XLIV
Published: October 07, 2009
NEW YORK (AdAge.com) -- CBS is close to selling out approximately 80% of its ad inventory for Super Bowl XLIV, according to a person familiar with the situation, a sign that the sports-advertising marketplace may be recovering more quickly than other TV venues.
Stories: News
Ford's 'Drive One' Ads Go for a More Personal Touch
Published: October 07, 2009
DETROIT (AdAge.com) -- Ford Motor Co.'s "Drive One" campaign has helped the brand's perception when it comes to rational reasons for buying, such as safety and durability. But it was lacking on the emotional side, which the automaker is focusing on in a second round of marketing.
Stories: MediaWorks
Tuesday Night Dance-Off Leaves CBS On Top
Published: October 07, 2009
MINNEAPOLIS (AdAge.com) -- CBS won the Tuesday ratings war again. But perhaps it was the smaller skirmishes between shows on rival networks that was more interesting. Two shows about dancing, for instance, had different demographic trajectories with ad-centric adults 18-49.
Stories: People & Players
McCann Erickson Names Curt Detweiler Exec-VP Executive Creative Director
Published: October 07, 2009
Curt Detweiler joined McCann Erickson as exec VP-executive creative director, North America, a new title. He also becomes a member of the network's Global Creative Collective, a 13-member body representing all of the geographies and disciplines of McCann Worldgroup. Based in San Francisco, in this role, he will have responsibility for creative product in all McCann Erickson-branded agencies excluding McCann, New York. Mr. Detweiler was most recently partner and executive creative director of Ground Zero in Los Angeles. Prior to joining the independent shop, he served as creative director at TBWAChiatDay in Playa del Rey, CA, where he ran the Nissan business and contributed on the Mars business.
Stories: Digital
Google Lures Local Advertisers by Subverting Its Own Search Policies
Published: October 07, 2009
NEW YORK (AdAge.com) -- Google is experimenting with its deepest foray into local advertising and along the way is branching out from one of its most cherished philosophies of search advertising: the keyword auction.
Blogs: The Big Tent
Slide Show: 2009 AdColor Honorees
Published: October 07, 2009
The AdColor Industry Coalition held its annual 2009 AdColor Awards show in Phoenix, Ariz., this past Sunday. The event kicked off the Association of National Advertisers' Multicultural Marketing & Diversity Conference.
Stories: News
Estee Lauder Gets Women Ready for Their Social-Media Close-ups
Published: October 07, 2009
BATAVIA, Ohio (AdAge.com) -- The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
Blogs: DigitalNext
Let's Try to Avoid Causing a Mobile-Marketing Revolt
Published: October 07, 2009
There's so much new technology that has the potential to redefine interaction between brands and consumers, but unfortunately too many of us are still using advertising techniques that we've used for the last century.
Stories: MediaWorks
P&G to Launch Custom Beauty Magazine Rouge in U.S.
Published: October 07, 2009
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. is enlisting help from mommy bloggers as it makes over its custom-published quarterly Rouge beauty magazine from Canada for a full-scale U.S. launch expected to reach 11 million households in the two countries by next year.
Blogs: GoodWorks
Teachers Get 'A Day Made Better'
Published: October 07, 2009
One thousand teachers across the U.S. were honored Oct. 6 in the third annual A Day Made Better. OfficeMax, working with the nonprofit organization Adopt-a-Classroom, distributed $1 million in classroom supplies.
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