Search Results
Results 1 - 10 of 19 for 10/15/2009 (0.04 seconds)
Stories: Agency News
Interpublic Details New Leadership for Combined Deutsch, Lowe
Published: October 15, 2009
NEW YORK (AdAge.com) -- Interpublic Group of Cos. today announced it will combine the U.S. operations of Deutsch and Lowe Worldwide, with longtime Deutsch CEO Linda Sawyer overseeing the merged North American entity, ending years of speculation about a pairing of two ad agencies.
Stories: Global News
Twitter Shows Global Ambitions With Moves in India and Japan
Published: October 15, 2009
With the launch of a Japanese-language mobile service and a new deal that allows Indians to text updates to its service, Twitter is demonstrating its ambition lay beyond markets where it's already wildly popular like the United States and the United Kingdom.
Stories: Digital: Viral Video Charts
Take That, iPhone: Verizon's 'Map for That' Ad Goes Viral
Published: October 15, 2009
NEW YORK (AdAge.com) -- The newest debut on the chart isn't cute or cuddly, it's not a spoof or a prank and it doesn't make you ask "How'd they do that?" But Verizon's "There's a Map for That" ad was good enough to snare the No. 6 spot this week.
Stories: News
Coors Light Sees First Sales Decline Since 2005
Published: October 15, 2009
CHICAGO (AdAge.com) -- Coors Light saw a "slight decline" in sales to retailers during the quarter ending Sept. 30, MillerCoors' parent, SAB Miller, reported today. The sales dip ends a streak of 16 consecutive quarters of growth for Coors Light that dates to 2005, a remarkable run that continued through the first six months of this year even as every other major premium beer brand -- Budweiser, Bud Light, Miller Lite, Corona Extra and Heineken -- posted declines.
Stories: Global News
In Spain, Carrefour Equates Plastic Bags With Excrement
Valentina Vescovi
Published: October 15, 2009
Carrefour Spain has joined the green movement with a campaign that equates plastic bags to excrement. The concept is straightforward, simple and easy to remember: "Plastic bags = shit."
Blogs: DigitalNext
Big Pharma and Google Sidewiki: A Sink or Swim Situation?
Published: October 15, 2009
With Sidewiki, pharma companies, concerned with everything from brand perception to adverse event reporting, are now put in a situation where they need to take action or they risk losing control of their brands' online presence -- or worse, having the FDA perceive Sidewiki entries as an integral part of a brand site.
Stories: TalentWorks
McKinney to Host Brand-Strategy Workshop for UNC Students
Published: October 15, 2009
Sixteen undergrads from University of North Carolina are sacrificing their fall breaks to better understand brand strategy, and that means spending vacation at an agency. Durham, N.C.-based independent McKinney will host a brand-strategy workshop for journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.
Stories: MediaWorks
Don't Expect a Rush to Sell 'New York Magazine'
Published: October 15, 2009
NEW YORK (AdAge.com) -- When New York editor in chief Adam Moss addressed staff on Wednesday after learning owner Bruce Wasserstein had died, he said it was impossible to know what would happen next. That's true, but a few expectations seem reasonable.
Stories: Agency News
Chevrolet to Begin Review for New Shop Assignments
Published: October 15, 2009
DETROIT (AdAge.com) -- General Motors Co. will start hearing pitches for select Chevrolet assignments, although the brand's longtime incumbent, Campbell-Ewald, will remain agency of record, according to two executives familiar with the matter.
Stories: MediaWorks Idea of the Week
Published: October 15, 2009
Ever since the Asian Tsunami back in 2004, that corner of the world has been hit by an almost incessant string of earthquakes, floods and further tsunamis. The problem facing the Canadian Red Cross was: how do you draw the public's attention to an issue to which they have been desensitized? For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.
(What is RSS?)