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Results 1 - 10 of 28 for 10/16/2008 (0.07 seconds)
Stories: News
Hershey Reports Third-Quarter Earnings Up 98%
Published: October 16, 2008
CHICAGO (AdAge.com) -- Hershey Co.'s third-quarter earnings nearly doubled to $125 million from $63 million a year ago, a turnaround helped by the confectioner boosting ad support sharply this year to stem share loss to rival Mars.
Stories: Global News
A 'Manual' for Future Newspapers Culled From the Past
Published: October 16, 2008
Veteran newspaper editor Richard Addis and a volunteer team tried to show how a newspaper can be an objet d'art and offer a way to breathe new life into an old medium.
Stories: Video
People Meter Controversy Triggers Ethnic Angst and Lawsuits
Published: October 16, 2008
NEW YORK (AdAge.com) -- Arbitron's commercialization of its Portable People Meter system in New York and New Jersey radio markets this week triggered a flurry of conflict. The attorneys general of both states filed suit to block implementation of the system, which, they charge, undercounts African American and Hispanic audiences. Arbitron then counter sued. Meanwhile, the Hispanic Radio Association and the National Association of Black-Owned Broadcasters joined with regional minority radio stations on the steps of New York's City Hall to blast the Arbitron system as inaccurate. Arbitron defends the accuracy of its data gathering.
Stories: Digital
Microsoft, Once Again, Officially Not Interested in Yahoo
Published: October 16, 2008
NEW YORK (AdAge.com) -- "Our position hasn't changed. Microsoft has no interest in acquiring Yahoo; there are no discussions between the companies," said a Microsoft spokesman in an e-mail. This latest statement, sent to Ad Age today, regarding the on-again, off-again courtship came just hours after Microsoft CEO Steve Ballmer told the audience at a Gartner conference in Orlando, Fla., that the deal still makes "economic sense."
Stories: MediaWorks Media People
Published: October 16, 2008
NEW YORK (AdAge.com) -- WPP Group's MediaCom U.S. has promoted its current CEO Doug Checkeris to the newly established position of CEO MediaCom North America. Mr. Checkeris will be charged with managing the agency's resources and strategy across the U.S. and Canada.
Blogs: DigitalNext
YouTube's Chad Hurley: Think of Us As CBS, Circa 1941
Published: October 16, 2008
One thing can be said about YouTube co-founder and CEO Chad Hurley: he's not shy about locating his company's place in communications history.
Stories: MediaWorks
Final Presidential Debate Draws 56.5M
Published: October 16, 2008
MINNEAPOLIS (AdAge.com) -- The third presidential debate was watched by about 11% fewer Americans than watched the "town hall" format the week before. The 56.5 million represented 8% more than the first Friday-night debate, but still paled in comparison to the Palin-Biden vice presidential debate, which drew 69.9 million.
Blogs: Campaign Trail
GOP Strategists Say McCain Using Right Tactic, Wrong Ads
Published: October 16, 2008
WASHINGTON (AdAge.com) -- With poll numbers suggesting that Sen. John McCain's attack advertising on his rival Sen. Barack Obama is backfiring, some Republican advertising people and strategists on and off Madison Avenue are wondering if the McCain campaign is using the right tactic but the wrong attack ads.
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