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Results 1 - 10 of 17 for 10/20/2009 (0.93 seconds)
Stories: Global News
A Racer's Lost Helmet Stars in a Brazilian Social-Media Scavenger Hunt
Published: October 20, 2009
NEW YORK (AdAge.com) -- This month Brazilian Formula 1 fans had a chance to participate in a virtual race conducted mostly on Twitter and YouTube to find the lucky helmet belonging to a well-known international driver.
Stories: Agency News
Best Western Turns to Gotham to Deliver Brand Push
Published: October 20, 2009
NEW YORK (AdAge.com) -- Best Western International has selected Interpublic Group of Cos.' Gotham to replace ISM as its North American agency of record after a pitch.
Stories: Digital
We Ask a Twitter Co-Founder, What's Up With Fail Whale?
Published: October 20, 2009
NEW YORK (AdAge.com) -- Twitter was the brainchild of Jack Dorsey, but it was birthed in 2006 by Mr. Dorsey and 13 others assigned to a team within a failing podcasting startup, Odeo. What if you were on that team, contributed materially to the development of the microblog service, only to get laid off, by Odeo? It happened to Dom Sagolla, (@Dom), who develops apps for iPhones today (including one for Barack Obama '08), but has oddly made a career as a Twitter outsider, including a book to be published by Wiley, "140 Characters: A Style Guide for the Short Form."
Columnists: Guest Columnists
How to Build Better Car Marketing
Published: October 20, 2009
I'm not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.
Blogs: GoodWorks
Published: October 20, 2009
When times are rough, sometimes it helps to just open up. Erwin-Penland invited all its employees to join a creative dialogue about the future. The results were surprising.
Stories: Madison+Vine: Case Study
How a Handmade Push Helped 'Wild Things' Tame Box Office
Published: October 20, 2009
NEW YORK (AdAge.com) -- Much of the buzz you're hearing now that "Where the Wild Things Are" has finally opened is about making sense of what the movie's No. 1 position atop the box office means.
Stories: DataCenter: Media
Magazine ad page leaders 3rd quarter 2009
Published: October 20, 2009
PIB ranking of ad pages sold for Jan.-Sept. 2009
Stories: Global News
Newspaper Column on Boy-Band Death Riles U.K. Marketers
Published: October 20, 2009
LONDON (AdAge.com) -- A column in the Daily Mail that voiced suspicions over the life and death of Stephen Gately, a member of the Irish boy band Boyzone, serves as a classic case of the power that communities can wield over the media establishment.
Stories: Digital
Online Ads Not Working for You? Blame the Creative
Published: October 20, 2009
NEW YORK (AdAge.com) -- It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic.
Stories: Agency News
Yahoo Brings Goodby Onboard for Current U.S. Brand Push
Published: October 20, 2009
NEW YORK (AdAge.com) -- Less than a month into its $100 million rebranding blitz, Yahoo has called in some surprise creative firepower for its U.S. ad efforts, Omnicom Group's Goodby Silverstein & Partners.
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