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Results 1 - 10 of 27 for 10/22/2009 (0.04 seconds)
Blogs: Book Reviews
Bargain Hunters Beware: 'Cheap' Thrills Come at a Price
Published: October 22, 2009
When Ellen Ruppel Shell talks "cheap," she does not mean "that which is a good value for the money." She means that which we buy because it is priced insanely low, whether we need it or not. It is this cheap, she argues, that is now the driving force in the world economy. And that's bad.
Stories: News
Honda's 'Social Experiment' Nets More Than 100,000 Facebook Fans (Not 2 Million)
Published: October 22, 2009
DETROIT (AdAge.com) -- Honda is feeling the love these days. American Honda Motor Co.'s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer dubs the "Social Experiment."
Blogs: Adages
Ballmer and Kylie Officially Reveal Windows 7
Published: October 22, 2009
After months of buzz and teaser ads promoting Windows 7, Microsoft finally unleashed the new operating system today, with a full-court press (big emphasis on the press): a "launch party" in New York City hosted by Microsoft CEO Steve Ballmer.
Blogs: GoodWorks
Moving Toward Green, Step by Step
Published: October 22, 2009
"Green" is a hot buzzword, but what does it mean? Until companies define it for themselves, they're never going to achieve sustainable practices, says Michelle Adelson, president of Copia Creative.
Stories: Global News
UK Advertisers Raise Money for a Good Cause -- Themselves
Published: October 22, 2009
A dedicated foundation called Front Foot is an effort to restore the industry's reputation among cynical Brits. The initiative has already secured support and funding from Unilever, Diageo and Barclays. A recent AA survey shows that only 14% of U.K. adults trust advertising
Stories: Madison+Vine: Data
Top Online Song and Video Downloads
Published: October 22, 2009
NEW YORK -- Owl City's 'Fireflies' led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads and Yahoo lyric searches.
Stories: News
Volkswagen to Rely Solely on IPhone App for GTI Launch
Kunur Patel
Published: October 22, 2009
NEW YORK (AdAge.com) -- Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry.
Stories: Agency News
What Happens When You Put Beer Guys on the Tampax Account?
Published: October 22, 2009
CHICAGO (AdAge.com) -- Anyone who ever wondered what would happen if beer-ad guys were tasked with shilling tampons now has an answer: A 16-year-old boy wakes up one morning to find his, um, boy parts replaced with, um, girl parts, and has to navigate PMS symptoms.
Stories: MediaWorks
'Cougar Town' Isn't the Only Show on the Prowl for Young Viewers
Published: October 22, 2009
MINNEAPOLIS (AdAge.com) -- America's obsession with age played out on-screen, and in front of it, Wednesday night.
Stories: Agency News
Havas' MPG to Hold on to $100 Million North-American Danone Media Account
Published: October 22, 2009
NEW YORK (AdAge.com) -- After a global review encompassing nearly 20 markets, Group Danone is expected to keep one of the largest chunks of its half-billion dollar global media-buying and planning account -- the $100 million North American portion -- at Havas' MPG.
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