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Results 1 - 8 of 8 for 10/23/2009 (0.03 seconds)
Blogs: GenNext
Will the Transparency of Our Lives Damn Us or Legitimize Us?
Published: October 23, 2009
I feel sorry for everyone entering the workforce who is younger than myself. If I had been able to tweet and stalk people on Facebook in middle school, I'm not sure anyone would want to hire me. I would have left a digital trail wrought with misguided views, ill-informed statements and failed romantic relationships. I'm sure anyone else who has ever grown up would have done the same. So now that hiring managers are Googling as part of the screening process and everyone's life glows hot under the focused lens of their magnifying glass, what are the ramifications?
Columnists: The Media Guy
Twitter, Baby, Tell Me How You REALLY Feel
Published: October 23, 2009
The folks at Trendrr -- the social-media tracking service -- just introduced something called Twitter sentiment analysis. The idea is that, by mapping certain words against the feelings they are typically meant to convey, you can get a sense of not only how many people are tweeting about a certain subject, but how they generally feel about it. Let's see how the Twitterati feel about Jay Leno.
Stories: Agency News
Quaker Awards $110M Account to Juniper Park
Published: October 23, 2009
NEW YORK (AdAge.com) -- Quaker Foods has shifted creative duties on its $110 million portfolio of brands -- including Quaker Oats, previously handled by Goodby Silverstein & Partners -- to roster shop Juniper Park, Toronto.
Stories: Agency News
Volkswagen Hands U.S. Advertising Account to Deutsch, Los Angeles
Published: October 23, 2009
DETROIT (AdAge.com) -- Volkswagen of America handed its U.S. advertising account to Deutsch, following a review. Digital was a big part of the pitch.
Blogs: Power 150 Blog
Technorati Taking a Leave of Absence From Power 150
Published: October 23, 2009
As of today, Technorati and Bloglines will be lifted from the Power 150.
Stories: MediaWorks
Do NBC Universal, Fox and Disney Need to Rethink Their Hulu Strategy?
Published: October 23, 2009
I question the wisdom of the broadcast network's strategy behind Hulu ... it just doesn't make any sense from a business perspective. Consumers want a lot of things they can't have. I'd love to have free meals at Denny's every day, or zero delays in and out of JFK, or environmentally friendly gas. But it just doesn't make business or financial sense for companies to provide this. Consumers understand this and they aren't demanding anytime, anywhere access to premium TV at no cost, but if it was offered up then they'd be mugs not to take it.
Stories: Digital
Razorfish Execs Leave for Microsoft After Publicis Deal
Published: October 23, 2009
NEW YORK (AdAge.com) -- As Razorfish is absorbed into Publicis Groupe, two top execs won't be coming along for the ride. Razorfish Chief Strategy Officer Jeff Lanctot and Managing Director Jim Watson, two 10-year veterans of the digital shop, are leaving for Microsoft, which acquired Razorfish as part of the aQuantive deal in 2007.
Stories: MediaWorks
Same Teams, Same Championship, but Different Year, Different Ratings
Published: October 23, 2009
MINNEAPOLIS (AdAge.com) -- Baseball may be America's pastime, but local markets matter, at least in the other competition, the Nielsen ratings race in the ad-centric adult 18-49 demographic. And evidently which network airs the series plays a factor as well.
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