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Results 1 - 10 of 24 for 10/24/2007 (0.95 seconds)
Blogs: James Hibberd: Rated
'House' Returns; ABC Comedies Drop
Published: October 24, 2007
Fox's "House" returned Tuesday night as strong as ever, putting pressure on competitors in the 9 p.m. hour with a rating that nearly matched its season premiere. ABC's freshman comedies "Cavemen" and "Carpoolers," along with CBS's "Cane," continued to suffer defections.
Stories: MediaWorks: In Other News
Google Partners With Nielsen to Track TV Audiences
Published: October 24, 2007
In Foray Into TV, Google Is to Track Ad Audiences The New York Times reports that Google has a new partnership with Nielsen Co. that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are. Since May, Google has sold ads on the 125 national satellite channels distributed by EchoStar Communications' Dish Network. Google is responsible for a portion of EchoStar's local time and creates an online auction market for it. Google then analyzes data from set-top boxes to determine which ads were watched or skipped, with a second-by-second breakdown. With Nielsen's help, Google will begin to take that information and overlay sampling-based ratings, adding a rich demographic layer to the raw numbers EchoStar provides.
Blogs: Songs For Soap
Carrie Underwood Knows What's Really Important ... Low Prices
Published: October 24, 2007
For this Target ad, Carrie Underwood's single "So Small" takes on a whole new context to those who saw the original video and also may have picked up on the religious undertones (First verse: "You want to shut the world out and just be left alone / But don't run out on your faith"). Instead of a slow-mo car crash and an overwrought ballad, we're left here with Carrie just being pretty in a field full of Target-red butterflies.
Stories: News
Can Even ESPN's Sports Muscle Save Horse Racing?
Published: October 24, 2007
CHICAGO (AdAge.com) -- ESPN is using its multimedia muscle to shove this weekend's Breeders Cup into the faces of young male viewers everywhere, but whether the cable-sports behemoth can make them care about horse racing remains an open question.
Blogs: James Hibberd: Rated
Published: October 24, 2007
Fox has ordered a full season and then some of its Kelsey Grammar newsroom comedy "Back to You," the network confirmed. Fox picked up 11 episodes from 20th Century Fox Television, a couple more than the usual back nine, for a total of 24 shows this season.
Stories: People & Players
Published: October 24, 2007
The NBA has recruited the head of Microsoft's Chinese operation, Timothy Chen, to oversee its business in the mainland, where basketball is tremendously popular, and other appointment news in Greater China.
Stories: News
He's Gone by Puffy, Diddy and Now ... Brand Manager
Published: October 24, 2007
NEW YORK (AdAge.com) -- Meet Diddy, brand marketer. The multimedia mogul and CEO of Bad Boy Entertainment added another position to his resume today with his announcement to take on all brand-management decisions for Diageo's Ciroc vodka, including marketing, advertising, public relations, product placement and events. The role is "too big for one title," he told Ad Age, but, he added, "I'll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique."
Blogs: James Hibberd: Rated
Published: October 24, 2007
ABC is shuffling its fall schedule, scheduling midseason replacement "October Road." "Road" will premiere Thursday, Nov. 22, at 10 p.m. in a one-time replacement for "Big Shots" after "Grey's Anatomy." After that date, "October" will run in its regular time period Mondays at 10 p.m.
Stories: News
China Unicom launches 156 premium mobile service
Published: October 24, 2007
China Unicom is going after market leader China Mobile's wealthiest subscribers, Reebok appoints Soho Square, Bank of China launches Olympic credit cards, and more breaking news in Greater China.
Blogs: Adages
The Disgusting Adventures of GI Jonny and Captain Bareback
Published: October 24, 2007
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