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Results 1 - 10 of 38 for 10/26/2009 (0.07 seconds)
Stories: News
It'll Be a Banner Holiday -- for Homemade Fruitcake
Published: October 26, 2009
NEW YORK (AdAge.com) -- After a year of dismal sales, retailers are hoping for a happy holiday. But consumers will be more price-conscious than ever, hunting for deals and looking to stretch diminished budgets. So what will that mean for Christmas yet to come? Look for Christmas Creep to be even more prevalent this year, the return of the homemade gift and the disappearance of Secret Santa exchanges. Here are some other trends to expect.
Stories: MediaWorks
Yankees, Giants Games Score with Sunday Night Viewers
Published: October 26, 2009
MINNEAPOLIS (AdAge.com) -- Frank Sinatra would have been smiling, because it was a New York, New York kind of night. On Fox, the New York Yankees won the American League Championship Series, beating the Los Angeles Angels to advance to the World Series, where they will play against the defending World Series Champions, the Philadelphia Phillies. On NBC, another New York institution, the Giants (no, not the baseball version of "Ol' Blue Eyes" era) but the NFL team, lost to the Phoenix Cardinals on "Sunday Night Football."
Blogs: DigitalNext
Happy Birthday, Digital Advertising!
Published: October 26, 2009
Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com , the travel site, but HotWired -- the first commercial digital magazine on the web and the offshoot of Wired magazine.
Stories: Video
New Findings: Adolescents and Digital Advertising
Published: October 26, 2009
NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit Conference, Ellen Wartella cited new findings that suggest they might. The regulations for children's' advertising developed in the 1970s are based primarily on television viewing. But today's digital communications have completely changed the marketing environment. Ms. Wartella is a professor of psychology at the University of California and a CARU advisor.
Stories: MediaWorks
What NBC Gave Up in Ad Pricing for 'Leno' Prime-Time Show
Published: October 26, 2009
NEW YORK (AdAge.com) -- Nothing may illustrate the risk inherent in NBC's much-scrutinized launch of "The Jay Leno Show" than a hard look at the drop in ad prices the General Electric network managed to get in the program's time slot this season.
Blogs: Adages
Published: October 26, 2009
James Lileks has a few webpages' worth of candy ads from old comic books. I'll give you a thumbnail of one, but you should check them out in full-color, full-size glory.
Stories: Agency News
McCann Erickson Wins Ishares Account
Published: October 26, 2009
NEW YORK (AdAge.com) -- Ishares, the exchange-traded fund unit that British banking giant Barclays sold to BlackRock earlier this year, has tapped Interpublic Group's McCann Erickson and MRM, both in San Francisco, to handle advertising and relationship marketing, executives familiar with the matter said.
Blogs: Garfield's Ad Review
If Miracle Whip Is Rebellious to You, You May Be a Douche Bag
Published: October 26, 2009
It's an anthem. A manifesto. A generational declaration of defiance. And the advertiser behind it is ... Miracle Whip. That is correct, the salad dressing/sandwich spread/middle finger to the Man. Or at least to the mayonnaise.
Stories: Agency News
UPS Taps Ogilvy to Handle Global Ad Account
Published: October 26, 2009
NEW YORK (AdAge.com) -- A team led by Ogilvy has been chosen after a global review to handle advertising duties for shipping giant UPS, executives familiar with the matter said.
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