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Results 1 - 10 of 38 for 10/26/2009 (0.04 seconds)
Stories: News
It'll Be a Banner Holiday -- for Homemade Fruitcake
Published: October 26, 2009
NEW YORK (AdAge.com) -- After a year of dismal sales, retailers are hoping for a happy holiday. But consumers will be more price-conscious than ever, hunting for deals and looking to stretch diminished budgets. So what will that mean for Christmas yet to come? Look for Christmas Creep to be even more prevalent this year, the return of the homemade gift and the disappearance of Secret Santa exchanges. Here are some other trends to expect.
Stories: TalentWorks
Stop Hiring Based Only on Category Experience
Published: October 26, 2009
The best person for a job may not necessarily have brand or category experience, but may have other skills which are far more important to the successful running of the business.
Stories: CMO Strategy
Don't Turn Up Your Nose at Scent Marketing
Published: October 26, 2009
CMOs, don't discount scent marketing as a way to introduce and promote new products and increase their quality and value perception.
Columnists: The Media Guy
Top 10 Lessons to Learn From NBC's Failing Leno Strategy
Published: October 26, 2009
With apologies to David "Top 10" Letterman ... here's some lessons you can take away from NBC's Jay Leno experiment.
Stories: MediaWorks
Newspapers Grapple With How -- or Even Whether -- to Erect a Pay Wall
Published: October 26, 2009
NEW YORK (AdAge.com) -- The push for newspapers to charge their online readers reached wild-rumpus status last week, as Newsday.com announced a pay wall, a big deal for the country's 12th biggest paper, and New York Times readers begged the paper to let them pay to read the site.
Stories: MediaWorks
Radio Industry Welcomes Return of Live Reads
Published: October 26, 2009
LOS ANGELES (AdAge.com) -- Live reads, or radio ads delivered by on-air talent, are perhaps the oldest form of sponsored entertainment. A century later, they're making a comeback, but with a different playbook.
Stories: News
As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers
Published: October 26, 2009
NEW YORK (AdAge.com) -- Instead of pitching their stories to reporters, a growing number of marketers are directly engaging consumers through original content they and their agencies are creating.
Stories: MediaWorks
National Public Media's New CEO Has Tech/Ad Background
Published: October 26, 2009
LOS ANGELES (AdAge.com) -- Public broadcasting sponsors have a new name to add to their Rolodex. Stephen Moss is the new CEO of National Public Media, the corporate sponsorship firm for National Public Radio, PBS and WGBH, taking the reins for departing CEO Robert Williams, the founder of National Public Broadcasting who retired in June.
Stories: Agency News
Fed-Up Shops Pitch a Fit at Procurement
Published: October 26, 2009
"Don't cave." Two words, but an all-too-symbolic message reflecting the tightening vise being felt by agencies from marketers' procurement departments during the review process -- a clench that some agencies are starting to resist.
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