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Results 1 - 10 of 14 for 10/27/2009 (0.04 seconds)
Stories: MediaWorks
8 Things You Should Know About TV Everywhere
Published: October 27, 2009
DENVER (AdAge.com) -- Two panels at the Cable & Telecommunications Association for Marketing Summit in Denver this week, entitled "Audience Measurement 4.0" and "Multi-Screen Access: Challenges & Opportunities," shed some light on what TV Everywhere is, isn't and needs to be in the next eight months before the initiative misses its chance to make computers the ultimate DVR for consumers.
Stories: MediaWorks
What's Worth a Price Increase on TV? A Good Laugh
Published: October 27, 2009
NEW YORK (AdAge.com) -- It seems a good laugh is more expensive these days. While the economy forced the big broadcast networks to lower ad rates for many of their most-popular programs during this year's TV upfront market, several top-name comedies were able to command better prices.
Stories: MediaWorks
ABC Beats CBS Repeats; 'Castle' Hits Season High
Published: October 27, 2009
MINNEAPOLIS (AdAge.com) -- Night "A" of "Plan B" viewing of NBC's "Jay Leno Show" didn't go so well. After all, if "Leno" is ever going to regain the media mojo it enjoyed week one of the new season, it will be the during the first week of reruns on the other two networks with 10 p.m. shows, CBS and ABC.
Stories: People & Players
DraftFCB Names Victor Ruvolo Senior VP-Group Media Director
Published: October 27, 2009
DraftFCB, New York, has hired marketing communications veteran Victor Ruvolo as senior VP-group media director, and he will assume responsibility for several corporate initiatives for the agency's Merck business. Plus other moves of note.
Blogs: GoodWorks
Published: October 27, 2009
In an effort to draw people's attention to a serious issue, DraftFCB is offering humorous videos to encourage people to rescue food for New York's City Harvest. The agency launched a microsite, Rescue Food, that features animated vignettes created pro bono by top animators to solicit funds and food.
Stories: Madison+Vine: News
Rocker's Music Video Helps Unemployed Find Jobs
Published: October 27, 2009
NEW YORK (AdAge.com) -- Ryan Star knows a thing or two about being unemployed -- but what he didn't know was that he'd create a new model for music marketing. What he's done to help is feature real unemployed professionals in the music video for his new single "Breathe."
Stories: Agency News
As Publicis' Organic Growth Falls Just 7.4%, Levy Sees 'Slow' Upturn
Published: October 27, 2009
NEW YORK (AdAge.com) -- Publicis Groupe's organic growth was down 7.4% in the third quarter, but that still was better than the 8.6% decline posted in the previous quarter. And that prompted Chairman-CEO Maurice Levy to declare the beginning of a "slow and progressive" upturn for the ad market.
Blogs: DigitalNext
Published: October 27, 2009
The business media is framing the upcoming online display advertising battle as Yahoo vs. Google, but other players will fight hard too. Why? Because display is a huge ad market and, unlike in search, no winner has yet been crowned. The next 12 to 36 months will determine who takes this next, highly lucrative, online advertising prize. However, the outcome won't be determined merely by the short-term competition between between players that only address the direct-response market.
Stories: News
Apple to Spruce Up Chicago El Stop Near New Store
Published: October 27, 2009
CHICAGO (AdAge.com) -- The North and Clybourn station on the Chicago Transit Authority's Red Line may become the iStop. In exchange for Apple spending more than $4 million to renovate the scruffy station, the CTA gave the maker of MacBooks and iPhones first dibs on naming rights, if the agency decides to go that route, according to a report in Crain's Chicago Business.
Stories: News
Kleenex Promo Lets You Pick ... Your Mom
Published: October 27, 2009
BATAVIA, Ohio (AdAge.com) -- People don't get to choose their mothers -- at least until now, thanks to Kleenex. The Kimberly-Clark Corp. brand is offering mass-customized mothering to a nation gripped by H1N1 angst via GetMommed.com, where visitors can choose from among eight moms either directly or via Facebook-style quizzes. The unusual effort is the centerpiece of the iconic brand's cold and flu season marketing campaign this year.
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