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Results 1 - 10 of 23 for 10/28/2009 (0.07 seconds)
Stories: News
InBev Looks for Younger, Hipper Consumers With iCool
Published: October 21, 2009
Anheuser-Busch InBev is launching iCool, a sub-brand under its Sedrin brand in southeastern China. The beer giant hopes the new brand's sexy packaging and endorsement from TV star Ruby Lin Xin Yu will attract younger, hipper consumers in a wealthy coastal region.
Stories: People & Players
Oprah Winfrey Network Names Kathleen Kayse Exec VP-Advertising Sales
Published: October 21, 2009
Kathleen Kayse has been named exec VP-advertising sales for OWN: The Oprah Winfrey Network. Ms. Kayse most recently served as exec VP-digital sales at Discovery Communications. Plus other moves of note.
Stories: News
Walmart 'Impact Store' Program Remains on Track
Published: October 21, 2009
BATAVIA, Ohio (AdAge.com) -- Reports by some suppliers and others close to Walmart that the retailer will temporarily halt rollout of its remodeled "Impact Stores" looks to be wishful thinking: The retailer's executives indicated to analysts and investors today that the program remains on track, and that elimination of in-aisle displays will even accelerate.
Stories: News
Saatchi & Saatchi and ZenithOptimedia Top New Business Charts
Published: October 21, 2009
The fastest-moving agency in the ranking of creative agencies was DDB, which took the No. 2 spot on the back of new business from advertisers like UnionPay and Lee Kum Kee.
Stories: Agency News
What Spurred Yahoo to Add Goodby to Its Roster
Published: October 21, 2009
NEW YORK (AdAge.com) -- Yahoo yesterday surprised the marketing world when it announced it had named a new agency, Goodby Silverstein & Partners, to take over creative duties on the U.S. portion of the biggest integrated campaign push in its history -- just weeks after the rollout began.
Stories: News
Franken and Senate Democrats Go After Tax Deduction for Advertising
Published: October 21, 2009
NEW YORK (AdAge.com) -- Yet another piece of legislation has been introduced in the Senate to eliminate the federal tax deduction on advertising for prescription-drug medications, but this one could endanger the proposed $829 billion health-care reform bill. U.S. Senator Al Franken (D-Minn.), along with co-sponsors Sens. Sherrod Brown (D-Ohio) and Sheldon Whitehouse (D-R.I.), have introduced legislation (S. 1763) to disallow the federal tax deduction for all advertising and marketing expenses for prescription drugs.
Stories: Special Report
25 Blogs Chinese Advertisers Should Read
Published: October 21, 2009
Want to know what's happening in China? We've put together a group of web sites written by individuals, groups and companies that can help advertisers and their partners learn more about market trends and consumer behavior.
Stories: FYI
Published: October 21, 2009
Baidu will provide wireless search for China Unicom's 3G subscribers; VisionChina will acquire Digital Media Group; Shanghai GM will launch new Chevy model next year;
Stories: Agency News
DDB, Wieden & Kennedy Out in Volkswagen Review
Jean Halliday
Published: October 21, 2009
DETROIT (AdAge.com) -- Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after accounts this year to Omnicom sibling Goodby, Silverstein & Partners, San Francisco; and Deutsch, Los Angeles.
Stories: Viewpoint
Small Towns Can Yield Big Revenues
Published: October 21, 2009
Despite fast expansion, auto markets in smaller Chinese cities still have huge growth potential. Car ownership in these cities is believed to be below 20 units for every 1,000 people, says Yang Jian, the editor of Automotive News China.
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