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Results 1 - 10 of 23 for 10/28/2009 (0.05 seconds)
Stories: News
Campbell Wants to Show You Just How Long Its Noodles Are
Published: October 28, 2009
CHICAGO (AdAge.com) -- It took 140 years, but Campbell has finally paved the way between its iconic chicken-noodle soup and a sex joke: The company wants you to know just how long its noodles are. Campbell, with agency BBDO, New York, is using a chicken-noodle-soup billboard in Times Square portraying a 54-foot noodle emerging from the bowl while a mannequin in a red-and-white shirt appears to be slurping it from a window three stories above.
Stories: Video
DuPont's Social Media Campaign Goes Up in Flames...
Published: October 28, 2009
NEW YORK (AdAge.com) -- Fiery race-car crashes, exploding oil refineries, policemen shot in the chest at point-blank range -- these are just some of DuPont's new social-media tools. Fearing that it's losing touch with young professionals who don't read traditional media, the chemical giant developed a social-media strategy anchored in viral video. Digging into its archive, it pulled out some of its most spectacular product test and demonstration footage. And this became the core of a series of three-minute programs hosted by video blogger Amanda Congdon and distributed widely across online video sites.
Stories: Global News
Aussies' Favorite Brands, From Google to Vegemite
Published: October 28, 2009
Australians Google any and everything. They're glued to their Nokias, chuck a chicken on the barbie, indulge with Tim Tams and everyone has the hots for Hugh. Breast cancer has the strongest pull on their heartstrings, while Apple and Wii keep Australians constantly amused. So what does this mean for brands investing Down Under?
Stories: FYI
Published: October 28, 2009
GM denies it plans to export the low-cost products it develops in China to the U.S; Tudou plans to invest $14.6M in content development; and Pfizer appoints Ruder Finn in China.
Stories: MediaWorks
Good Grief: 'Great Pumpkin' Down 18% in Key Demo
Published: October 28, 2009
MINNEAPOLIS (AdAge.com) -- Nostalgia ain't what it used to be. "It's the Great Pumpkin, Charlie Brown" -- a TV touchstone for millions of a certain age, had its annual run last night and was 18% lower rated in the ad-centric adult 18-49 demographic as it delivered a 2.8/8 rating and share. Instead, it was beaten, or just beat, two shows that may be indicative of the here and now, but are far less likely to be watched by generations to come: Two hour episodes of NBC's weight loss reality show "The Biggest Loser" (3.7/10) and Fox's "So You Think You Can Dance" (2.5/6). (CBS and the CW ran reruns of "NCIS," 3.3/9 and "90210," .6/2.)
Stories: MediaWorks
How Sunday Became TV's Most Expensive Night
Published: October 28, 2009
NEW YORK (AdAge.com) -- Is Sunday the new Thursday? For at least three TV seasons, Sunday has been the most expensive night of the week on broadcast TV for advertisers, according to Advertising Age's annual survey of ad prices for network programming in prime time.
Blogs: Adages
GLAAD Honors Gay-Friendly Brands at Inaugural Media Awards in Advertising
Published: October 28, 2009
Recognizing advancements in the fair representation of the gay community in advertising, the Gay and Lesbian Alliance Against Defamation hosted its inaugural Media Awards in Advertising last night in New York. Host Alan Cumming and a slew of presenters, including AAAAs President Nancy Hill, gathered to recognize the work of 10 brands that have made strides to increase the size, diversity and accuracy of LGBT-related images in advertising.
Stories: Viewpoint
5 Ways Innovation in China Can Help Your Business
Published: October 28, 2009
Most people believe China is the factory of the world, a sweat shop where quantity, rather than quality reigns. But China is developing fast from being the world's factory to a place at the cutting edge of technology, creativity and innovation. Don't look at innovations found in China as unique to that market. Figure out how they can be transplanted back to more developed markets, says DDB's Dick Van Motman.
Columnists: Guest Columnists
Number Two No Longer Taboo for Marketers
Published: October 28, 2009
It's official: The popularization of poop is a solid movement. And marketers smell an opportunity.
Stories: TalentWorks
How to Advance Your Career Without Selling Your Soul
Published: October 28, 2009
Throughout my nearly two decades in the marketing industry, I've witnessed many different ways in which people have "moved on up" (apologies to Mr. and Mrs. Jefferson). And I firmly believe that you don't have to kiss ass or sell your soul, no matter the economic conditions, to get ahead. Rather, it almost always comes down to following 11 key principles.
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