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Results 1 - 10 of 20 for 10/29/2009 (0.06 seconds)
Stories: Global News
How Unilever Is Dipping Into Social Media in Asia
Published: October 29, 2009
SINGAPORE (AdAge.com) -- Unilever is turning on the cyber charm in Asia with a burst of social-media activities for brands like Pond's, Lux and Comfort. One effort in China, an experiment to use bloggers in a blind test of Pond's Age Miracle moisturizer, will become a regional marketing strategy for the skin-care brand.
Stories: News
Kohl's Steps Up Marketing for Anticipated Brutal Holiday Season
Published: October 29, 2009
NEW YORK (AdAge.com) -- Kohl's is ramping up its radio, digital media and direct-mail marketing programs this year, as it looks to compete in what is expected to be another rough holiday for retailers.
Stories: News
Lutz's Caddy Puts on a Better Show Than GM's Vice Chairman
Published: October 29, 2009
MONTICELLO, N.Y. (AdAge.com) -- Bob Lutz was pitted against lead-footed auto journos and whoever else had the cojones -- and the car -- to challenge him and his ultra high-performance Caddy at Monticello.
Stories: MediaWorks
Back Stories Are Overrated: A Prime Time Drama Delivers
Published: October 29, 2009
Viewed both within and without a contextual framework, USA's "White Collar" proves a neat little surprise. No, it won't prompt viewers to recalibrate their opinion of the USA Network brand the way "Mad Men" did AMC, nor will it launch its creative team podium-ward on Emmy night. But "White Collar," more so than the featherweight "Burn Notice" before it, both recognizes the limitations of its easy-watchin' genre and plays off them.
Stories: Agency News
Dad's Gone, but the Jingles Survive
Published: October 29, 2009
Bill Blackshaw, my father, was one of the original Mad Men, and he logged more than 30 years in the industry, starting at BBBO. He was not nearly as suave as Don Draper, or as slick or fast-talking as Duck Phillips, and miles apart from the pompous elitism of Pete Campbell. But trust me, he was one of them.
Stories: Hispanic Marketing
Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says
Published: October 29, 2009
Ad spending in Spanish-language media monitored by Nielsen fell by 6.3% during the 12-month period through June 2009 to $5.5 billion, according to the market-research firm.
Stories: Steve Rubel
Published: October 29, 2009
I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
Stories: MediaWorks
M&M's vs. Hershey's Kisses -- a Media Trick or Treat?
Published: October 29, 2009
This Saturday, kids in neighborhoods around the country will dress up as their favorite witches and ghouls (or perhaps Sarah Palins and Bernie Madoffs) to do that trick-or-treating thing. Americans will fill their shopping baskets with a whopping 600 million pounds of candy during this Halloween season. This represents a crucial sales period for the country's two largest confectionary manufacturers, Mars Snackfood US and The Hershey Company, as each looks to make their year. Here we analyze the 2009 media plans for their flagship brands: M&M's and Hershey Kisses.
Blogs: DigitalNext
Judy Consumer's Head Is in the Clouds
Published: October 29, 2009
Judy Consumer, in this case, a mom who does freelance sports photography, asked me the other day, "I wonder what all this talk about computing in the clouds is about? I have so much footage that I need to access and I do it today with external drives. Managing these external drives is driving me nuts." That was the third time I had heard that type of question in about two weeks. It was hard not to take notice.
Blogs: GoodWorks
New Effort Pushes Hands-Only CPR
Published: October 29, 2009
A different type of life-saving emergency treatment, hands-only CPR, is being promoted in a new PSA campaign from the American Heart Association and the Ad Council. The effort, which was launched this week, encourages bystanders to use this form of cardiopulmonary resuscitation when an adult collapses and is unresponsive.
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