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Results 1 - 10 of 12 for 10/30/2009 (0.08 seconds)
Stories: CMO Strategy
How to Define Your Brand as an Industry Thought Leader
Published: October 30, 2009
Your goal is to continually expose your marketplace to information about your brand and the broader context in which it exists, remembering that today's consumers are especially knowledge hungry. That's where a thought-leadership strategy comes into play—showcasing expert voices that define your brand. The trick is to develop and maintain an ongoing flow of thought-leading communication from your brand evangelists that is both relevant and interesting.
Stories: Agency News
WPP: 'Armageddon' Averted as Ad Company Hits Optimistic Notes
Published: October 30, 2009
NEW YORK (AdAge.com) -- Noting that consumer and corporate confidence has "somewhat" recovered from the "panic levels" they hit at the end of 2008 and the beginning of this year, WPP, the world's biggest advertising company said its third-quarter revenue dropped 8.7%, to $3.3 billion, compared to the year-ago period.
Stories: MediaWorks
Yankees -- and Fox -- Avoid Sweep as Sweeps Begin
Published: October 30, 2009
MINNEAPOLIS (AdAge.com) -- The networks may have entered sweeps, but the Philadelphia Phillies won't after their 3-1 loss to the New York Yankees, which means there will be at least 5 games to play in this year's World Series. That will make sweeps -- a period that the industry uses to set local ad rates -- all the harder for Fox's rivals.
Stories: MediaWorks
Addressable Advertising: Still in the Pipe-Cleaning Stage
Published: October 30, 2009
DENVER (AdAge.com) -- A year ago, David Verklin was cable TV's white knight, ready to swoop in and save the industry from its woes of making interactive and addressable ads available at a national scale to marketers. Essentially, Canoe's intention was to make TV ads more relevant to the average viewer based on age, sex or even lifestyle behavior.
Events: Ad Age Events
Published: October 30, 2009
Stories: Global News
Canada Gears Up for Its Second Annual Marketing Week
Published: October 30, 2009
The second annual Marketing Week, Canada's answer to Advertising Week in New York, starts Nov. 11 in Toronto and promises two days of discussion and shared strategic thinking on some of the most important issues facing the industry today.
Stories: Global News
A Closer Look at Advertising Industry Optimism in Argentina
Published: October 30, 2009
Earlier this month, the Argentine Chamber of Media Centrals disclosed the results of its "Confidence and future expectations index." The report's headline -- "Optimism in the marketing and advertising industries" -- surprised many.
Stories: News
Verizon Says Early Promotional Push Didn't Work for Fios
Published: October 30, 2009
SAN FRANCISCO (AdAge.com) -- As if the pressure from the iPhone wasn't enough, Verizon Communications is now dealing with the slowing growth of its $23 billion fiber-optic internet and video services, whose recent laggard performance management blamed on ineffective marketing.
Blogs: GoodWorks
Pass the App -- Feed the Hungry
Published: October 30, 2009
Facebook users can feed the hungry while e-feeding their friends with Yum Brands' Food for Food app. For $1, Facebook users can send a virtual gift to a friend, an icon from the menus of Yum Brands' KFC, Pizza Hut and Taco Bell, with all proceeds going to the United Nations World Food Programme in support of Yum's World Hunger Relief campaign.
Stories: MediaWorks
Happy Holidays: Magazines See Fatter December Issues
Published: October 30, 2009
NEW YORK (AdAge.com) -- Magazines are ending the year on a sour note, with major layoffs at publishers from Time Inc. to Conde Nast to Forbes, but the holidays are delivering at least one present everyone wanted: ad pages.
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