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Results 1 - 10 of 55 for 11/03/2008 (0.04 seconds)
Stories: News
Wal-Mart's Media Tack for Tough Times
Andrew Hampp
Published: November 03, 2008
NEW YORK (AdAge.com) -- Wal-Mart's "Save money. Live better" tagline seems to be translating to its media strategy, as recent buys on national radio and targeted cable networks such as CNBC have helped boost sales for some of the retailer's biggest initiatives.
Stories: News
Starbucks to Give Free Coffee to Voters
Published: November 03, 2008
CHICAGO (AdAge.com) -- Starbucks is giving away free coffee on Election Day to anyone who says they voted -- and the normally TV-shy java chain ran a quickly assembled 60-second spot on "Saturday Night Live" to announce the promotion.
Stories: Agency News
OMD Snags $1B Renault-Nissan Media Account
Published: November 03, 2008
NEW YORK (AdAge.com) -- OMD has been awarded the estimated $1 billion consolidated Renault-Nissan media account for Europe, the Middle East and Africa, beating out Aegis' Carat, Renault's incumbent agency for the past eight years.
Blogs: Adages
Toyota Must Take Down 'Saved by Zero'
Published: November 03, 2008
And while I missed some excellent football games this weekend, I also missed that super-annoying Toyota "Saved by Zero" ad, aka this year's version of the Chevy "This Is Our Country" spot from last year. (Maybe this is a plot by women to drive men away from football!)
Stories: News
Kohl's Bulks Up As Rivals Trim
Published: November 03, 2008
NEW YORK (AdAge.com) -- This season it's simply not possible for Kohl's to be too value-oriented, said Julie Gardner, chief marketing officer.
Blogs: Small Agency Diary
How to Keep Creativity Flowing
Published: November 03, 2008
One of my co-workers made an interesting comment about how he believes you keep work quality high. He said that when he lived up north, he learned quickly that a faucet that was not dripping was the sign of a frozen pipe in the near future. The same goes for our work. You have to let the creative faucet drip.
Stories: Digital
Wired Women an Untapped Goldmine for Package Goods
Published: November 03, 2008
BATAVIA, Ohio (AdAge.com) -- Though most women still may not spend much time chatting about toilet paper or ordering it online, it turns out a substantial number -- some 16% of U.S. women who rank as the most plugged-in of their gender -- actually do.
Stories: MediaWorks
Viacom Reports Third-Quarter Earnings Down 37%
Published: November 03, 2008
NEW YORK (AdAge.com) -- As CEO Philippe Dauman pre-emptively alerted his investors several weeks ago, a sluggish ad economy stunted Viacom's third-quarter earnings. The media giant today reported net earnings of $401 million, a 37% drop from the year-ago period, when it reported earnings of $641 million. The company said revenue rose 4% to $3.4 billion, from $3.2 billion a year ago.
Stories: Global News
India Learns the Dark Side of Free Markets
Published: November 03, 2008
Blogger Sourabh Mishra explains how far Indians, so happy with their foreign brands and shopping malls, have to go when it comes to accepting the more negative aspects of market liberalization.
Stories: Digital
WaPo Leads Web Alternative to Election-Night TV Coverage
Published: November 03, 2008
NEW YORK (AdAge.com) -- On election night, as in years past, eyeballs will be glued to network-TV election centers and their hours upon hours of live coverage. But this year another player is joining the usual cast of pundit-prolific cable and broadcast news outlets. The Washington Post, along with a host of syndication partners such as The Dallas Morning News, St. Louis Post-Dispatch, Pittsburgh Post-Gazette and Denver Post, will air six hours of live video election coverage.
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