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Results 1 - 10 of 14 for 11/06/2009 (0.03 seconds)
Stories: Digital
For Moms, Offline Friends Still Wield Heavy Brand Influence
Published: November 06, 2009
NEW YORK (AdAge.com) -- Technology's influence is widely assumed to have morphed the over-the-fence backyard chat into mommy blogs and Twitter networks. But when moms are seeking product advice, it's not all social-media all the time.
Blogs: DigitalNext
The Droid Gets Google.com Real Estate
Published: November 06, 2009
"Sesame Street" is not the only one getting plum placement on Google. Droid is as well, with 42 characters of promotion, right underneath Bert and Ernie.
Stories: Madison+Vine: Data
Nielsen IAG PlaceViews Product-Placement Activity Report
Published: November 06, 2009
"The Jay Leno Show" was the highest-scoring show and AT&T the top brand in the latest Nielsen IAG PlaceViews product-placement activity report.
Stories: MediaWorks
CBS CEO Moonves: In 'Constant Conversations' With Oprah
Brian Steinberg
Published: November 06, 2009
NEW YORK (AdAge.com) -- CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications.
Stories: Agency News
Hyundai-Kia Taps Havas' MPG for International Media Duties
Michael Bush
Published: November 06, 2009
NEW YORK (AdAge.com) -- Hyundai-Kia has awarded a big chunk of international media buying business to Havas' MPG, according to executives with knowledge of the review.
Blogs: DigitalNext
Why Google Android Is Already Confusing
Published: November 06, 2009
Because so many different companies are involved in the mix, Android is at risk of becoming very confusing and fragmented. That's already starting to happen.
Stories: MediaWorks
Published: November 06, 2009
MINNEAPOLIS (AdAge.com) -- This may be the toughest case for CBS's "CSI" yet: Where did its audience go?
Columnists: The Media Guy
Never Mind Virginia or Jersey. What Does Twitter Think About Brand Obama?
Published: November 06, 2009
This week was all about political branding -- and the effect that a certain national political brand may or may not have had on certain local political brands. What did the Twitterati have to say about President Obama, Jon Corzine, and Bob McDonnell?
Blogs: GoodWorks
Canadian Groups Enlist Parents on Climate Change
Published: November 06, 2009
In an effort to make the subject of global climate change more personal, two Canadian organizations have teamed up with marketing agency zig in a new campaign, "Moms Against Climate Change." The effort includes a public service announcement and a Web site, TakeActionOnClimateChange.com that encourage parents to take action leading up to the United Nations' Climate Change Summit in Copenhagen in December.
Stories: Special Report: ANA 2009
Walmart CMO Says Marketing Is About the Customer, Not the Advertising
Published: November 06, 2009
PHOENIX (AdAge.com) -- For an Association of National Advertisers that's been trying hard to elevate the role of marketers in business, Walmart Chief Marketing Officer Stephen Quinn delivered a welcome message: Marketing played the central role in a turnaround for what may well be the predominant marketer of the moment.
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