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Results 1 - 10 of 17 for 11/10/2009 (0.04 seconds)
Blogs: DigitalNext
How AdMob Brings Google Important Competitive Intelligence
Published: November 10, 2009
With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps -- especially the apps in the iTunes App Store.
Blogs: Adages
Subway Breakfast Experience Not Exactly a Wake-up Call
Published: November 10, 2009
Subway announced last Friday that it would expand its test of Seattle's Best Coffee to 9,000 of its locations in an effort to drive morning business -- but it is going to have its work cut out for it if anecdotal evidence is any indication.
Blogs: GoodWorks
CMO Council Launches PSA Contest
Published: November 10, 2009
The CMO Council has launched a contest inviting creatives to produce PSAs for its Pause to Support a Cause program. This initiative donates money to charities based on individual participation in online market research funded by global companies.
Stories: Agency News
GM Moves Digital Duties to MRM From Digitas' Prodigious Unit
Published: November 10, 2009
NEW YORK (AdAge.com) -- General Motors is moving its U.S. digital production duties to MRM Worldwide's MRM Supply from the Digitas-owned production shop Prodigious Worldwide, as part of a cost-savings effort by the carmaker. The five-year deal is worth $100 million in billings, according to executives familiar with the matter.
Stories: TalentWorks
Key to Career Success Is Building a Network
Published: November 10, 2009
Building a network starts before you even have that first job. It's about understanding how your past, present and future are all linked together in ways that you might not recognize at the time. But trust me -- it all comes full circle.
Stories: MediaWorks
Total TV Viewership Hits All-Time High
Published: November 10, 2009
MINNEAPOLIS (AdAge.com) -- Americans, a new Nielsen report indicated today, are watching more TV than ever, with the average viewer spending four hours and 49 minutes a day in front of the set. And it showed in prime-time last night, as ratings rose for prominent programs on Fox, CBS and the CW, and stayed even for ABC.
Stories: Agency News
Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital
Published: November 10, 2009
NEW YORK (AdAge.com) -- Wrigley is yanking digital agency-of-record duties from Tribal DDB, Digitas and Agency.com and shifting to a creative shootout strategy between a roster of agencies including independents Big Spaceship and Firstborn and Omnicom majority-owned EVB, according to executives familiar with the matter.
Blogs: GoodWorks
Haagen-Dazs Extends Social Media Effort
Published: November 10, 2009
Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort , which ran Aug. 4 through Sept. 28.
Stories: MediaWorks
Health Site Sharecare Recruits Dove, Dr. Oz for 2010 Launch
Published: November 10, 2009
LOS ANGELES (AdAge.com) -- When Jeff Arnold started WebMD 10 years ago, he helped create a consumer-generated web 1.0 platform for saving time and money through self-diagnosis of health symptoms. Notably missing from the site's early days, however, was a celebrity doctor to create buzz, an integrated ad model or a search engine-optimization strategy. That's why Mr. Arnold's latest health-media venture, Sharecare, has all those things and more.
Blogs: The Big Tent
I Might Be Mexican, but I Don't Have to Like 'Lopez Tonight'
Published: November 10, 2009
To paraphrase Jerry Seinfeld, still one of my favorite comedians, George Lopez's comedy doesn't offend me as a "minority"; it offends me as a funny person.
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