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Results 1 - 10 of 103 for 11/17/2008 (0.07 seconds)
Stories: Print Edition
P&G's Bounty: A Marketing 50 Case Study
Published: November 17, 2008
Despite the economy and rising private-label shares in paper towels, Procter & Gamble Co.'s Bounty has reached all-time highs in market share in the past year.
Stories: Digital
Adify, Force Behind 'Vertical' Ad Networks, Adds Video
Published: November 17, 2008
NEW YORK (AdAge.com) -- Get ready for dozens of new video ad networks to bloom. Adify, the company behind more than 140 online display ad networks, is adding video, which will allow publishers to easily syndicate video with advertising attached.
Stories: Print Edition
Carol's Daughter: A Marketing 50 Case Study
Published: November 17, 2008
Launching a newcomer in the health-and-beauty category is no easy feat, but when you have celeb spokeswomen such as Jada Pinkett Smith and Mary J. Blige, it makes all the difference.
Stories: News
GM to Sell Remaining Stake in Suzuki
Published: November 17, 2008
DETROIT (AdAge.com) -- General Motors Corp., which could run out of operating cash in the coming months, today said it will sell its remaining equity stake in Japan's Suzuki Motor Corp. The auto giant said it plans to sell 16.4 million shares of Suzuki stock, or 3% of the Fuji Industries-owned company.
Stories: Agency News
After Nearly 50 Years, BBDO Loses Brand Pepsi in U.S.
Natalie Zmuda
Published: November 17, 2008
NEW YORK (Adage.com) -- After nearly 50 years, BBDO Worldwide has lost its longtime hold on the Pepsi-Cola brand in North America to two Omnicom Group siblings. The beverage giant today named TBWA/Chiat/Day, Playa Del Rey, Calif., communications agency for the Pepsi brand in the U.S.
Blogs: Garfield's Ad Review
Did Honeyshed Try Too Hard to Be Cool or Did It Not Try at All?
Published: November 17, 2008
To experience Honeyshed is to be aware of a lot of ad-agency grown-ups and near-grown-ups trying very, very hard to amuse almost-near-grown-ups.
Stories: Print Edition
Glaceau's Vitaminwater: A Marketing 50 Case Study
Published: November 17, 2008
More than a decade after its founding in 1996, Glacéau's Vitaminwater continues to dominate the "enhanced-water" niche it pioneered.
Stories: Print Edition
Mr. Obama, Consumers Need You to Be an Advocate
Published: November 17, 2008
President-elect Barack Obama, tear down those walls. One of the words bandied about by many supporters of the next resident of the Oval Office was transparency. We've got one place he can start: this steaming pile of excrement known as the bailout plan
Stories: Print Edition
Sweet Tea From McDonald's: A Marketing 50 Case Study
Published: November 17, 2008
Raise a cup to 2008, a year about iced coffee and sweet tea at McDonald's.
Stories: Print Edition
Published: November 17, 2008
Advertising Age honors the Marketing 50. Here's the index page to find the top brands of the year --from the AmEx Members Project to Zyrtec -- and the brains behind them.
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