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Results 1 - 10 of 39 for 11/19/2008 (0.06 seconds)
Stories: MediaWorks
Booz & Co. Study for ABM Outlines Two 'Paths'
Published: November 19, 2008
CHICAGO (AdAge.com) -- Two transformational paths are open to business-to-business media companies, and while the two are not mutually exclusive, companies will be more successful if they explicitly pick one or the other and organize their mission, staffing and technology accordingly. That was the stark conclusion of a study, "A Roadmap for Profitable Revenue Growth," presented by Booz & Co. at American Business Media's annual Top Management Meeting today in Chicago.
Stories: News
AdMarket 50 Hits Lowest Point Since 2000 Launch
Published: November 19, 2008
LOS ANGELES (AdAge.com) -- The AdMarket 50 dropped 5.1% today to its lowest point since Ad Age and Bloomberg launched the index in 2000. Broad stock indexes tumbled to multiyear lows amid deepening signs of a nasty recession.
Stories: MediaWorks: In Other News
Google, Marc Jacobs and Other Casualties of the Christmas Party Recession
Published: November 19, 2008
Google, Marc Jacobs and Other Casualties of the Christmas Party Recession The Daily Beast posts a piece by professional party-goer/reporter Deborah Schoeneman that notes bottom lines are at the breaking point, so companies known for lavish holiday celebrations are downsizing. This year, the shattered economy has canceled Christmas. The emails keep pouring into employee inboxes that their companies just can't justify the expense (nor the expense of seeming frivolous in these dire days). Hearst was among the first to cave, and other corporations have quickly followed, like Conde Nast, MTV and UBS' Wealth Management division. All three parties (LA, NY and DC) at ABC News were canceled, in the same memo that asked all executives "to stay in 'B' level hotels." Even Google is Scrooging this year. We shudder to think of the implications this will have for Ad Age's annual Swag Watch .
Stories: News
Waxman One Step Closer to Committee Leadership
Published: November 19, 2008
WASHINGTON (AdAge.com) --- U.S. Rep. Henry Waxman has won a preliminary vote over U.S. Rep. John Dingell in their battle to head the House committee that oversees all media, health-care and telecom legislation.
Stories: News
McDonald's Opens 1,000th Store in China
Published: November 19, 2008
McDonald's has opened its 1,000th outlet in China in the southern Chinese city of Dongguan and plans to open 175 restaurants in the mainland next year.
Stories: MediaWorks
Magazines Still Push Programs Off the Page
Published: November 19, 2008
NEW YORK (AdAge.com) -- Despite the publishing industry's troubles, Rodale's Best Life is going ahead and taking over a Delta lounge at New York's JFK airport, while Time Inc.'s Cooking Light supplies recipes and its brand to the room-service menu at the New York Palace Hotel.
Stories: MediaWorks
Meredith Corp. Acquires Stake in Real Girls Media
Published: November 19, 2008
NEW YORK (AdAge.com) -- Meredith Corp., the magazine publisher and broadcast TV operator, has bought a minority stake in Real Girls Media, a network of social websites aimed at women.
Events: Additional Industry Events
Brandhacker Speaker Series: Cymfony's CMO Jim Nail present
Published: November 19, 2008
Stories: News
Baidu Apologizes for Fraudulent Paid Search Practices
Published: November 19, 2008
China's state-owned television network CCTV exposed in news reports search engine giant Baidu's practice of listing paid search results for keywords such as "cancer" with links to unlicensed hospitals. Baidu has yanked the paid search listings of certain clients in response to the story. "We put too much effort in competing technically with [the global leading search engine] Google, and in doing so overlooked our advertising system and its management," Baidu said in a public apology.
Stories: FYI
Published: November 19, 2008
Fujian Daimler hands broad marketing assignment to Mindshare in Beijing; Saatchi & Saatchi X appoints Charlise Chen and Patrick Subhapholsiri in Greater China; Synovate promotes Brendan Shair to managing director in Hong Kong; and PCCW Media will launch a self-produced Cantonese-language infotainment channel, Now Hong Kong, on its pay-TV network, Now TV.
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