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Results 1 - 10 of 23 for 11/21/2008 (0.06 seconds)
Stories: MediaWorks Idea of the Week
HP Shows Off Its Copiers With Iconic Art Work
Published: October 04, 2007
This is a tale of two marketing challenges uniting for mutual gain. The National Gallery wanted to reposition itself as a rich emotional experience for all, while HP wanted to let everyone know about the quality of its print and scanning products. The solution? The Grand Tour, an out-of-home installation of the National Gallery's most iconic works, copied, scanned and mounted by HP and hung up around London.
Blogs: When Trains Fly
Published: October 04, 2007
Stories: Madison+Vine: News
'Wheel' Deal: People Partners With Game Show
Published: October 04, 2007
NEW YORK -- People has struck a multiplatform ad deal with the game show "Wheel of Fortune" that encompasses print ads, online advertising and exposure within the show itself over a six-week period and celebrates "Wheel's" 25th anniversary.
Stories: Madison+Vine: News
Marketers Get Into 'Sunday Best'
Published: October 04, 2007
NEW YORK -- Advertisers have long been knocking at BET's door to get behind its high-rated, faith-based programs such as "Bobby Jones Gospel" and "Lift Every Voice." But this week, the African-American-targeted network opened up the pearly gates of its integrated-marketing department to P&G and Toyota for rare ventures into branded entertainment with the premiere of its reality competition series "Sunday Best."
Stories: MediaWorks: In Other News
Toronto Star's Modular Ads and Sectional Pricing
Published: October 04, 2007
Switch to modular ads, sectional pricing called industry first that builds on newspaper's redesign The Toronto Star reports on its own adoption of a new advertising strategy that aims to revamp the traditional approach to selling newspaper advertising, starting Jan. 1, 2008. Advertisers will be charged a different rate depending on which section their ads appear in. Until now, most advertising has been sold by the line with prices based on mass readership. Now ads will be sold by standardized size proportions instead of ad hoc shapes. The approach is already being used by U.S. newspapers such as The Wall Street Journal, USA Today and the Chicago Sun Times. An Appreciation Forbes salutes its longtime editor, James Micheals, who died Oct. 2 at the age of 86. When he was promoted to editor in 1961, "business magazines were filled with articles that were either bland and pointless or long-winded and pretentious. The stories he edited were very different: short, blunt and to the point. A writer could be opinionated, so long as he could back up his opinions with fact. Waffling was not tolerated. Nor was parroting the conventional wisdom on anything."
Blogs: The Big Tent
You Think You're Ready for Hispanic Marketing?
Published: October 04, 2007
In previous posts, I've encouraged marketers to invest significant and appropriate resources in Hispanic Marketing. I've also talked about the importance of marketing to Hispanics as a real business driver and not as a feel-good, check-the-box, I-gave-at-the-office activity. But when a business is ready, where does it start?
Stories: Madison+Vine: News
Film Fits Right in With Online Game 'Adventure Quest'
Published: October 04, 2007
NEW YORK -- As a raft of fantasy-action flicks gets set to hit the box office, similarly themed role-playing games are exploding for the PC. And for the upcoming 20th Century Fox release of "The Seeker: The Dark Is Rising," the two worlds collided.
Stories: News
Agencies Squabble Over 'Gigantic' Name
Published: October 04, 2007
NEW YORK (AdAge.com) -- We Are Gigantic is near the top of any list of weird agency names. Now it's the subject of a federal lawsuit. The MDC Partners-backed ad shop is being sued by Gigantic Marketing, a 2-year-old New York-based marketing firm. Gigantic is claiming that the new agency's name infringes on its trademark and is asking that We Are Gigantic be prevented from using the name or the term "Gigantic," according to papers filed in July.
Stories: News
P&G Tosses Its Own 'Brick' at Rival K-C
Published: October 04, 2007
BATAVIA, Ohio (AdAge.com) -- Sticks and stones may break your bones -- and bricks can definitely hurt you, particularly in diaper ads. Procter & Gamble Co. charges in a lawsuit filed Oct. 2 that ads for Kimberly-Clark Corp.'s Huggies, part of a campaign titled "Brick Baby," make false claims about the comparative fit and comfort of Huggies compared to P&G products, including Pampers and Luvs.
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