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Results 1 - 8 of 8 for 11/22/2009 (0.03 seconds)
Stories: News
Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
Published: November 22, 2009
ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield."
Stories: Steve Rubel
Brands Have a Role to Play in Helping People Find the Good Stuff
Published: November 22, 2009
The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.
Stories: Digital
Calculating the Tim Armstrong Premium as AOL Goes Public
Published: November 22, 2009
NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.
Stories: News
Branson Says Competing Airlines Should Start From Scratch
Published: November 22, 2009
FT. LAUDERDALE, Fla. (AdAge.com) -- Richard Branson sat down with Ad Age to talk about the future of the airline industry, what he hopes legacy carriers can learn from Virgin America, TV as an ad medium, what marketers need to do to get through the economic downturn and, of course, commercial space travel.
Stories: Digital
Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars
Published: November 22, 2009
NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?
Stories: Global News
Pop-Up Retail Goes Mainstream in the U.K.
Published: November 22, 2009
LONDON (AdAge.com) -- Temporary pop-up shops have become a permanent fixture in the U.K. No longer an underground phenomenon, these one-off marketing tactics designed to get instant buzz have graduated to the mainstream, with Unilever, Cadbury and Britain's biggest entertainment retailer, HMV, all setting up shop for the holiday season.
Stories: News
Will Retailers or Consumers Come Out on Top on Black Friday?
Jack Neff
Published: November 22, 2009
BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide which succeeds at outsmarting the other.
Stories: Madison+Vine: Case Study
Marlboro Country Thrives on Web Despite Border Controls
Published: November 22, 2009
CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the tobacco company's Marlboro.com site is drawing 1.5 million visitors a month.
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