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Results 1 - 10 of 30 for 11/24/2008 (0.04 seconds)
Stories: News
How Subway Nabbed Michael Phelps
Jeremy Mullman
Published: November 24, 2008
CHICAGO (AdAge.com) -- If there was one thing Americans learned about Michael Phelps during his history-making eight-gold-medal run at the Beijing Olympics -- other than that he can swim really, really fast -- it was that he really, really likes McDonald's.
Stories: Top Work
'30 Rock' Toilet Paper Rolls Out, JCPenney Trains Males, 'Guitar Hero' Goes DIY
Published: November 24, 2008
This week on Creativity's Top 5, Jack Donaghy of "30 Rock" provides a service to the Dutch, Swedish shop Daddy talks to plants for Heinz, JCPenney and Saatchi, New York, offer men a warning, Bernardo's seeks to improve the image of kids in the U.K., and "Guitar Hero" goes DIY.
Stories: News
Crashing Motrin-Gate: A Social-Media Case Study
Published: November 24, 2008
BATAVIA, Ohio (AdAge.com) -- At first glance, it looks like Johnson & Johnson's Motrin was chastened by the power of social media when it yanked a Motrin ad campaign pilloried by mommy bloggers on YouTube and Twitter. But as it turns out, J&J might have been a tad hasty in pulling down its ad. In doing so, it bowed to a vocal flash mob that represents a tiny fraction of moms and Twitter users.
Blogs: Songs For Soap
Published: November 24, 2008
This mash-up of Toyota's "Saved by Zero" jingle and "The Ring" captures our current economic horror almost as well as the ad for the Pembroke Pines, Fla. Dodge dealer offering a buy-one-get-one-free deal on Ram trucks.
Stories: MediaWorks
Fox's '24: Redemption' Doesn't Win Back All Former '24' Viewers
Published: November 24, 2008
MINNEAPOLIS (AdAge.com) -- After a lackluster November sweeps, the broadcasters put on their Sunday best, with music and movie specials joining NBC's "Sunday Night Football" and CBS's "60 Minutes." Everything, it seemed, was big. Except, that is, where it most counted -- in the cumulative Nielsen ratings.
Stories: MediaWorks
Silverman's Magic Touch Fails to Jump-Start NBC
Published: November 24, 2008
NEW YORK (AdAge.com) -- When Ben Silverman arrived as co-chairman of NBC's entertainment division last year, the expectation was that his magic touch would breathe new life into the network that has watched its ratings drop since losing powerhouses such as "Friends," "Frasier" and "Seinfeld." But despite a flurry of activity, Mr. Silverman's touch hasn't translated to better ratings at NBC, where executives suggest a turnaround is going to take more time.
Stories: Video
Largest Times Square Sign Ever Goes Live
Published: November 24, 2008
NEW YORK (AdAge.com) -- The largest sign assembly in the history of Times Square went fully live last Thursday night. It wraps all three sides of One Times Square, the site of the New Year's Eve ball drop. And that soaring display re-establishes Walgreens as a prominent landmark in America's most heavily trafficked outdoor advertising venue. The drug giant has returned to the building after a 28-year hiatus. Its sign also guarantees the brand heavy exposure to more than 1 billion TV viewers each New Year's Eve.
Stories: Digital
What's Ahead for New Yahoo CEO, Whoever It May Be
Published: November 24, 2008
NEW YORK (AdAge.com) -- It's "one of the top five jobs in America right now," said Group M chief executive Rob Norman. It's also one of the toughest: succeeding Jerry Yang as CEO of Yahoo. Yet there is no shortage of boldface media names -- including News Corp.'s Peter Chernin, former Viacom chief Tom Freston and Google's Tim Armstrong -- being bandied about for the post.
Stories: News
Wal-Mart Aggressively Courts Mommy Bloggers
Published: November 24, 2008
BATAVIA, Ohio (AdAge.com) -- Over the weekend of Nov. 15-16, Katja Presnal was a key figure in the public flogging of Motrin and its parent Johnson & Johnson on Twitter, creating a YouTube video that showed dozens of tweets castigating its babywearing ad.
Blogs: DigitalNext
You Sure That's a Phone in Your Pocket?
Published: November 24, 2008
I, like most people I know, have a love-hate relationship with my iPhone. I miss the efficient wheel, meaty keyboard and down-to-business UI of the Blackberry it replaced. My Blackberry was a very effective communication device. That said, I've just downloaded a couple more apps for my iPhone that knock me out.
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