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Results 1 - 10 of 19 for 11/26/2008 (0.02 seconds)
Stories: Video
Brand Building Must Give Way to Hard Sell During Recession
Published: November 26, 2008
NEW YORK (AdAge.com) -- The best strategy for ad agencies in the recession is to anticipate and support their clients' likely desire to shift from brand-building to hard-sell advertising for the duration of the downturn. That's according to Nick Brien, speaking at Ad Age's Media Mavens Awards event. He's the CEO of Interpublic Group of Cos.' Mediabrands, a unit designed to coordinate that holding company's media assets, and was formerly CEO of Universal McCann, where he won wide recognition as a savvy corporate turnaround artist.
Stories: Web Video Report Case Studies
Published: November 26, 2008
The creator of television efforts such as CBS's "Cane" and A&E's "The Cleaner" is giving Web video a whirl&mdashand landing sponsors.
Stories: Global News
If Ad Fests Want to Stay Relevant, They Need to Ask Tough Questions
Published: November 26, 2008
Blogger Roger Pe addresses the topics that the biennial Phillippine Advertising Congress needs to address.
Blogs: DigitalNext
Is Microsoft in Pursuit of the iPhone?
Published: November 26, 2008
The iPhone has everyone scrambling to come up with their own killer device, and the latest efforts are coming from Microsoft, if recent reports popping up in the blogosphere are to be believed.
Stories: MediaWorks
Published: November 26, 2008
WASHINGTON, D.C. (AdAge.com) -- The Democrats are returning to Washington. Now MTV is trying to take back its place in the sun at the presidential inauguration. Sixteen years after MTV's live broadcast of the "Rock 'N Roll Inaugural Ball" for Bill Clinton, MTV is planning a return engagement for the Jan. 20 inauguration of Barack Obama.
Stories: Web Video Report News
Sony's Crackle Brings TV Stars to Web Video
Published: November 26, 2008
Sony's Crackle may be churning out more original Web video than any other destination controlled by a major media company. Next week new series premiere.
Stories: Web Video Report Featured Videos
Getting Animated Over Obama's Dog
Published: November 26, 2008
Finding Web video's "South Park" is the Holy Grail for Internet studios. Next New Networks is among companies laying bets in the category.
Stories: MediaWorks
Dancing With Brooke Burke and Charlie Brown
Published: November 26, 2008
MINNEAPOLIS (AdAge.com) -- In "A Charlie Brown Thanksgiving," Lucy never does let Charlie Brown kick the football. And Brooke Burke didn't let former football player Warren Sapp kick up his heels as the winner of "Dancing with the Stars," either, as the TV personality and mother of four won the ABC dancing competition. Both shows combined gave ABC the Nielsen competition in the ratings race for the ad-centric adult 18-49 demographic, as the network won with an overall 4.5/12 rating and share, well above Fox (3.6/10), CBS (3.2/9), NBC (2.8/7) and the CW (.4/1).
Stories: News
Starbucks Launches 'Project Red' Campaign
Published: November 26, 2008
CHICAGO (AdAge.com) -- Starbucks is going Red. Amid projections that it won't see improved same-store sales until 2009, the coffee chain today launches a full-scale holiday promotion with Project Red including TV ads from new agency BBDO themed, "It's more than coffee." As part of the holiday push, Starbucks will divert five cents from every holiday beverage sold to fund African AIDS programs.
Stories: Web Video Report News
Hulu Users Overwhelmingly Choose Long Ads
Published: November 26, 2008
On Hulu, viewers would rather sit through one long ad than see four short spots.
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