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Results 1 - 10 of 36 for 11/30/2009 (0.07 seconds)
Stories: MediaWorks
Published: November 30, 2009
NEW YORK (AdAge.com) -- In its heyday, "This is Your Life" was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc.
Stories: News
Brands Prepare for a More Diverse 'General Market'
Published: November 30, 2009
CHICAGO (AdAge.com) -- With traditional marketers such as McDonald's and State Farm embracing ethnic insights as an integral component of their general-marketing work, it may seem that "ethnic" is finally going mainstream.
Columnists: Guest Columnists
Nascar Should Be Racing to Demonstrate ROI for Sponsors
Published: November 30, 2009
Sponsors are leaving Nascar, but are they making the right decision? Nascar and its sponsors have to take responsibility for what appears to be an inevitable crash.
Stories: Digital
How 'Modern Warfare 2' Vanquished 'Harry Potter'
Published: November 30, 2009
NEW YORK (AdAge.com) -- "Call of Duty: Modern Warfare 2" might be a traditional, hardcore shooter game, but its marketing didn't treat it as such. The result was the biggest entertainment launch ever, according to publisher Activison Blizzard.
Stories: People & Players
Retired Toyota Ad Manager Barney Brogan Dies at 85
Published: November 30, 2009
DETROIT (AdAge.com) -- Barney Brogan, a retired advertising manager for the Toyota auto brand, passed away Nov. 22. Mr. Brogan, 85, joined Toyota's marketing department as ad manager in late-1970 from American Motors Corp., where he had the same title on the Rambler brand.
Columnists: Guest Columnists
Four Tips for Brands Embracing the New Methods of Storytelling
Published: November 30, 2009
The fourth Futures of Entertainment conference hosted by the Convergence Culture Consortium took place at MIT before the holidays, bringing together scholars and key thinkers from across TV, advertising, activism, new media and beyond. The hot topic of the weekend was transmedia.
Blogs: DigitalNext
Why Some Brand Taglines Are Better Suited for Interactivity
Pelle Sjoenell
Published: November 30, 2009
A pair of creative directors -- one digital, on traditional -- find certain taglines are better suited for interactive marketing. Call it a monologue versus dialogue debate.
Stories: Rance Crain
Welcome to the 21st Century. Now, Let's Fix the Mess
Published: November 30, 2009
How could so many things go wrong in one decade?
Stories: News
How Will Accident Affect Tiger Woods' Blue-Chip Endorsements?
Published: November 30, 2009
NEW YORK (AdAge.com) -- The squeaky clean image of golf's greatest player and the sports world's most lucrative endorser took a hit over Thanksgiving weekend -- no pun intended. Mr. Woods was involved in a single-car accident, but the timing, the circumstances, the aftermath and the ever-churning rumor mill quite possibly have endangered his own brand and his estimated nine-figure annual endorsement deals with several blue-chip companies.
Stories: MediaWorks
Holiday (and Weekly) Tradition: NFL Rules Ratings Race
Published: November 30, 2009
MINNEAPOLIS (AdAge.com) -- White House State Dinner party-crashers and Tiger Woods' crash dominated the discourse over the Thanksgiving weekend equivalent of the water cooler -- a fridge full of turkey leftovers. That is until, as usual, the NFL crashed through the pop-culture clutter to once again determine the ratings race Sunday night.
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