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Results 1 - 10 of 27 for 12/02/2008 (0.02 seconds)
Stories: Agency News
IOC Chooses Cole & Weber to Head Creative and Media Planning
Published: December 02, 2008
NEW YORK (AdAge.com) -- The International Olympic Committee has tapped Seattle-based Cole & Weber United as its global creative and media planning agency -- and is first assignment will be a campaign to get young people fired up about the Games.
Blogs: DigitalNext
Five Ways to Fix the Paradox of Interactive Marketing
Published: December 02, 2008
Now that platforms on Facebook and MySpace have become cluttered, marketers must figure out how to play in, but not ruin, Twitter and Apple's App Store.
Stories: TalentWorks
Published: December 02, 2008
They teach you how to design. They teach you how to write. They teach you how to take a client to lunch, and they even teach you how to get a job. But no one ever teaches you how to be fired. So in these perilous times, if you are one of the folks recently employment-free, let me be among the first to welcome you to your new life.
Stories: MediaWorks
Indies Pitchfork and Fader Form Partnership
Published: December 02, 2008
NEW YORK (AdAge.com) -- Pitchfork Media, the hipper-than-thou music site, may still consider itself too cool to bother reviewing the occasional over-hyped indie rock album. But the Chicago-based indie empire has opted to let the folks at Fader Media into its exclusive club, via a new strategic content and ad sales partnership.
Columnists: Al Ries
If GM Has a Brand, It's General Misery
Published: December 02, 2008
In 2007, the U.S. automobile industry spent $4.6 billion on advertising. That's 3.3% of total U.S advertising spending and 5.9% of total U.S. network TV spending. For all that money, you might think the U.S. automobile industry would have done a lot of brand building. I wonder.
Stories: Video
Crystallizing Saks: A Unique Holiday Window Strategy
Published: December 02, 2008
NEW YORK (AdAge.com) -- Department store competition for eyeballs on New York's Christmas sidewalks is in full swing. This year, Saks Fifth Avenue is emphasizing high fashion in storefront displays of snowflakes and Santas. Partnering with Crystallized Swarovski Elements, the flagship store commissioned exclusive gowns from top designers, including Carolina Herrera, Oscar de la Renta and Michael Kors. Each piece took over 12 weeks to make and incorporates hand-embroidery and massive amounts of crystals.
Blogs: Small Agency Diary
Running an Agency Means Living in Parallel Universes
Published: December 02, 2008
A strange truth about the agency business is that it's very difficult to define productivity. An hour on Twitter may lead to a breakthrough idea. Half a day storyboarding a concept may yield nothing useful.
Stories: Digital
Blip.tv Adds Its Shows to TiVo Service
Published: December 02, 2008
NEW YORK (AdAge.com) -- To the thousands of channels and on-demand shows on TiVo now add web video from Blip.tv, distributor of shows such as "Golf Girl TV," "Political Lunch" and "DadLabs." It's another infusion of web-originated shows for TiVo and a small narrowing of the web-to-TV chasm for Blip.tv, one of the biggest distributors of a growing category of entertainment: indie web series created on budgets of $10,000 or less.
Blogs: Songs For Soap
Lil Wayne Grabs the Ball From LeBron James
Published: December 02, 2008
This Nike basketball spot features Lil Wayne reveling in airborne chalk and then wisely wiping it off his kicks.
Stories: News
India, Thailand Face PR Hurdles in Wake of Terror Attacks, Airport Blockade
Published: December 02, 2008
MUMBAI, India (AdAge.com) -- Amid recent turbulence in India and Thailand that threatens to unravel their status as top Asian tourism destinations, both countries have pulled their travel and tourism campaigns.
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