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Results 1 - 10 of 29 for 12/04/2008 (0.05 seconds)
Stories: Madison+Vine: News
Sponsors Crowd Around De La Hoya vs. Pacquiao Bout
Published: December 04, 2008
NEW YORK (AdAge.com) -- The big-ticket boxing bout between Oscar De La Hoya and Manny Pacquiao, set to air Dec. 6 on HBO's pay-per-view platform, will be perhaps the biggest test yet of consumers' entertainment budget, as a quintet of sponsors tries to help HBO, Mr. De La Hoya's Golden Boy Promotions and Mr. Pacquiao's MP Promotions shave as much as a collective $50 off the match's $54.95 price tag.
Stories: Madison+Vine: People & Players
Xbox Experiment Provides Fertile Ground for Horror Auteurs
Published: December 04, 2008
LOS ANGELES (AdAge.com) -- James Gunn, who wrote and directed 2006's campy horror film "Slither" and also penned the scripts to "Scooby Doo" and Zach Snyder's 2004 remake of "Dawn of the Dead," fired off some thoughts on going to work for suits whose shirts sport pocket protectors, and what Microsoft's chances are for seducing the rest of Hollywood's creative artists with its Xbox platform.
Stories: News
Chrysler Would Consider Merger With GM
Published: December 04, 2008
DETROIT (AdAge.com) -- The CEOs of Detroit's three carmakers spent a grueling six hours today testifying before the U.S. Senate Banking Committee on their requests for federal loans during which there were some surprising revelations.
Stories: MediaWorks
Anheuser-Busch Plans to Feature Clydesdales in Super Bowl
Published: December 04, 2008
NEW YORK (AdAge.com) -- Anheuser-Busch's potential lineup for the Super Bowl contains a heavier-than-usual dose of its famous Clydesdale horses -- the better to provide something inspirational during times of economic strife and to remind viewers that the company that supports them isn't going away, said Bob Lachky, the brewer's chief creative officer.
Stories: MediaWorks
Shouty Heads Lose Their Appeal Post-Election
Published: December 04, 2008
For the last seven months, we kneeled at the altar of Nate Silver and treated every poll blip as a seismic event. Now? There are "Dexter" episodes to catch up on and sandwich meats to slather with baconnaise. Politics and current events? Sure, right after I see what Bret Michaels is up to.
Stories: MediaWorks Idea of the Week
Published: December 04, 2008
Mobile operator O2 wanted to reward its customers during the chilly run-up to Christmas, offering them the chance to have an unforgettable New Year's Eve at an exclusive music event. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.
Stories: MediaWorks
Viacom to Cut 850 Jobs, Freeze Salaries for 2009
Michael Learmonth
Published: December 04, 2008
NEW YORK (AdAge.com) -- Viacom CEO Philippe Dauman announced a restructuring that will see 850 employees eliminated, or about 7% of the company's total work force. The restructuring will include cuts at all divisions of the company, which includes MTV Networks, BET Networks and Paramount Pictures. Viacom is also suspending salary increases for senior staff in 2009, and will write down "certain programming and other assets."
Stories: Digital
McAndrews Out as Microsoft Taps Ex-Yahoo Exec to Lead Online
Published: December 04, 2008
NEW YORK (AdAge.com) -- Microsoft has tapped Qi Lu, a former engineering star from Yahoo, as its new head of online services. Meanwhile, Brian McAndrews, former CEO of aQuantive and current senior VP-president of Microsoft's Advertiser and Publisher Solutions Group, will leave Microsoft.
Stories: Global News
Pepsi Apologized to Me for Its Suicide Ads
Published: December 04, 2008
Blogger Chris Abraham analyzes PepsiCo's apology to him in the wake of widespread criticism for suicide-themed ads it released -- and then immediately pulled -- in Germany.
Blogs: Adages
Gratuitous Automotive Product Placements
Published: December 04, 2008
Over at Amazon's Car Lust blog, Chris Hafner points out how completely ludicrous it is to have wall-to-wall Ford placement in "Quantum of Solace," the most recent Bond flick.
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