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Results 1 - 10 of 23 for 12/16/2008 (0.06 seconds)
Blogs: DigitalNext
Burger King's Whopper of a Virginal Search Slip-up
Published: December 16, 2008
The Burger King campaign might be its best yet, but you better remember the exact URL. Omit the "s" from Whoppervirgins.com and you'll be hard pressed to find it by Google or direct navigation.
Stories: News
The Eyes Have It: Mascara Sales on the Rise in Recession
Published: December 16, 2008
BATAVIA, Ohio (AdAge.com) -- When Oprah Winfrey said during Barack Obama's acceptance speech, "I cried my eyelashes off," it was a sign of the times in more ways than one.Forget the lipstick indicator, which is Estee Lauder Chairman Leonard Lauder's contrarian signal that when lipstick sales go up, the economy is going down: Big eyelashes are the big thing this recession.
Blogs: Adages
Who You Gonna Believe? Playboy Mexico or Your Own Lying Eyes?
Published: December 16, 2008
CNN is quoting a rep from Playboy is Mexico as saying "The image is not and never was intended to portray the Virgin of Guadalupe or any other religious figure. ... The intent was to portray a renaissance-like mood on the cover." You be the judge.
Stories: MediaWorks
How to Cut Back Just as Marketers Start Asking for More
Published: December 16, 2008
NEW YORK (AdAge.com) -- As marketers pull back on ad spending, they're more likely than ever to concentrate their resources with magazine companies. The trick for media companies making their own budget cuts, then, will be protecting enough of their integrated marketing capabilities to stay in the game.
Blogs: DigitalNext
VivaKi Bets it Can Make Social Media Scale
Published: December 16, 2008
In the fight to get more brands comfortable with social media, the channel's champions have a new ally: Publicis's VivaKi Nerve Center.
Stories: Video
Diet Coke Makes Reuters/Times Square History
Published: December 16, 2008
NEW YORK (AdAge.com) -- Diet Coke scored a bit of Times Square history with the launch of its branded entertainment and cross-channel media extravaganza called "Style Series." The half-hour TV-like music and fashion variety show was the first to be shot in the Thomson Reuters studio and simulcast live in its entirety onto that company's huge video screens as well as onto the web. It's the first of several "Style Series" programs Diet Coke is producing throughout the coming year.
Blogs: DigitalNext
Small Businesses Likely To Stick With What They Know
Published: December 16, 2008
Of the 25 million U.S. businesses, 99% are considered small, or SMBs. So what happens to this group's $40 billion ad spend, which had just started to shift to the web, now that a recession has hit?
Stories: People & Players
Turner, Martha Stewart Living Announce Executive Promotions
Published: December 16, 2008
As part of a restructuring of its programming division, Turner Entertainment promoted Michael Wright, Phil Oppenheim and Lillah McCarthy. Bernie Young and Liz Aiello were promoted at Martha Stewart Living Omnimedia.
Stories: People & Players
Harwood-Matthews to Head TBWA's Nissan Infiniti Account
Published: December 16, 2008
NEW YORK (AdAge.com) -- TBWA Worldwide named Robert Harwood-Matthews to the new position of global managing director on Nissan's Infiniti account, the Omnicom Group agency said.
Stories: MediaWorks
American Media Lays Off About a Dozen Staffers
Published: December 16, 2008
NEW YORK (AdAge.com) -- David Pecker is swinging the axe at American Media, the troubled publisher of magazines including Star, Shape and the National Enquirer. Mr. Pecker, chairman-CEO of AMI, kicked off widespread cuts on the business side yesterday, when he eliminated jobs across the ad-sales and marketing teams. Insiders expected the cuts to spread into editorial departments today.
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