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Results 1 - 10 of 44 for 12/17/2008 (0.04 seconds)
Stories: MediaWorks
More of Detroit's Ad Dollars Should Go to Radio, Less to TV
Published: December 17, 2008
DETROIT (AdAge.com) -- Detroit's Big Three automakers need to rethink where they spend their ad dollars and allocate more to consumer-centric media, such as radio, with better return on investment, according to recommendations based on research released this week.
Blogs: Adages
PR Challenge of the Day: Congressional Pay Raises
Published: December 17, 2008
It's one thing to put a positive spin on Barack Obama or a charity that helps kids with cancer. But a serious public-relations professional should welcome a challenge, something almost impossible to paint in a positive light. How about this: "Members of Congress are slated to receive a $4,700 pay raise beginning in January, increasing their annual salaries to $174,000."
Stories: Steve Rubel
How Digital Media Will Deliver Tangible Benefits
Published: December 17, 2008
Last time in this space I outlined my conviction that five years from now all media will either be completely digital or well on its way to becoming intangible. Two weeks later, the trend has accelerated.
Blogs: Adages
SEC Too Busy Busting National Lampoon to Catch Madoff
Published: December 17, 2008
The Securities and Exchange Commission this week charged National Lampoon, its CEO Daniel S. Laikin and others with "engaging in fraudulent schemes to manipulate the market by generating purchases of company stock in exchange for pre-arranged cash kickbacks."
Stories: MediaWorks
'Biggest Loser: Families' No Loser for NBC
Published: December 17, 2008
MINNEAPOLIS (AdAge.com) -- The first hour of primetime used to be called the family hour. But there was at least one program last night that fit the bill -- ABC's second seasonal showing of the classic "A Charlie Brown Christmas," which fell 22% from its first run to a 2.9/8 rating and share in the ad-centric adult 18-49 demographic.
Stories: News
Warm and Fuzzy Ads Top Holiday Poll
Published: December 17, 2008
NEW YORK (AdAge.com) -- What's the way to holiday shoppers' wallets? During a recession, a little tug at the heart strings will go farther than extravagance and jokes. This year, retailers with a mix of emotional branding spots and promotional ads topped the list in a survey of consumers' favorite holiday commercials. The Retail Advertising and Marketing Association survey finds Best Buy, Kohl's, Old Navy and Toys R' Us climbing the ranks this year, with Old Navy and Toys R' Us cracking the top ten.
Stories: Digital
For Radio, Digital Moves Pay Off in 2008
Published: December 17, 2008
NEW YORK (AdAge.com) -- Radio finally went digital in 2008, and the industry is already seeing some major growth as a result. According to the Radio Advertising Bureau's third-quarter-revenue release, online revenue, or "off-air" as defined by the RAB, has increased 9%, to $1.34 billion, in the first three quarters of 2008.
Stories: News
Published: December 17, 2008
The top ten Olympic moments from athletes such as Liu Xiang, Li Ning, Michael Phelps and Usain Bolt.
Stories: Global News
After a Poor Olympics, Aussies Try to Rile Up Their Own--and Bother Britain in the Process
Published: December 17, 2008
After being trounced by the British at the Olympics, the Australian Sport's Commission's new viral campaign to attract rising Australian sports stars for the 2012 Games has caused a bit of a stir back Great Britain.
Stories: Web Video Report Case Studies
Cooking on Web Video? Naturally...
Published: December 17, 2008
Finding and cooking organic, seasonal food led to Web-video success for one chef.
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