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Results 1 - 10 of 35 for 12/18/2008 (0.06 seconds)
Stories: MediaWorks
GM Says No to New Year's and Super Bowl, But Yes to FX
Published: December 18, 2008
NEW YORK (AdAge.com) -- General Motors has pulled ad dollars from many of the biggest opportunities on TV -- the Olympics, the Super Bowl, the Oscars and New Year's Eve festivities among them. But there's one place where GM is staying put: a relatively tiny but well-heeled program on News Corp.'s FX cable network.
Stories: MediaWorks
'Muppets Christmas' Lights the Lights for NBC
Published: December 18, 2008
MINNEAPOLIS (AdAge.com) -- Maybe it was the film of Bernard Madoff, the secret billionaire, walking free on the streets of New York. But 21% fewer viewers had the stomach for "Secret Millionaire," Fox's new reality show, which rang up a 2.2/7 rating and share in the ad-centric 18-to-49 demographic. Instead, some chose what money can't buy -- family togetherness -- by opting to watch "A Muppets Christmas: Letters to Santa," a new NBC holiday special, which won the time slot with a 2.4/7.
Stories: Madison+Vine: News
In Store on TBS Sitcom: Hellmann's Mayo, Vaseline
Published: December 18, 2008
NEW YORK (AdAge.com) -- For two seasons, the shelves of Greens & Grains, the fictional grocery store on TBS's "10 Items or Less," have played host to a smattering of real brands, including I Can't Believe It's Not Butter and Axe body spray. For the show's third-season premiere Jan. 6, the store will be visited by its biggest product placements yet: Hellmann's Light Mayonnaise and the new Vaseline Man.
Blogs: Adages
'Marketing Claus' Strikes Again!
Published: December 18, 2008
The Santa in Gotham's online holiday card sure knows his marketing jargon.
Stories: Global News
The Philippines: 'One Big Mall'
Published: December 18, 2008
Blogger Roger Pe explores the Philippines' obsession with very big malls.
Stories: Video
Interview with NBCU's Departing Chief Digital Officer
Published: December 18, 2008
NEW YORK (AdAge.com) -- NBC Univeral's digital broadcasting strategies for the Beijing Olympics won wide acclaim throughout the marketing and media industries. And the mastermind of it all was chief digital officer George Kliavkoff. Last month, he announced he was leaving NBC to join an unnamed entrepreneurial venture. Yesterday, he was on stage at a New York Media Information Exchange Group (MIEG) breakfast event at the Samsung Experience at Time Warner Center.
Blogs: Adages
Time Magazine Just Ripping Us Off Left and Right
Published: December 18, 2008
Time's Person of the Year cover looks an awful lot like a recent Creativity cover. It almost looks like the same person did both of them!
Stories: News
Harris Interactive Cuts 51 Jobs
Published: December 18, 2008
NEW YORK (AdAge.com) -- Harris Interactive has cut 8% of its U.S. staff, or 51 employees -- an indication that even high-growth sectors of the business such as market research are taking steps to weather the economic storm.
Stories: TalentWorks
What to Do When Your Friends Get Laid Off and You Don't
Published: December 18, 2008
NEW YORK (AdAge.com) -- They are your colleagues, acquaintances and, in some cases, close and trusted friends thanks to the natural bonds formed by the close spaces of a work environment. Now they've been laid off. And you're not.
Stories: MediaWorks
Dobrow's Online-Video Commandments
Published: December 18, 2008
Larry Dobrow issues five acid-etched-in-concrete commandments for all future online-video efforts, especially those underwritten by superlatively unfunny marketers.
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