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Results 1 - 10 of 14 for 12/19/2008 (0.07 seconds)
Stories: Digital
Pepsi Moves Digital Business in China to Tribal DDB
Published: December 19, 2008
PepsiCo has moved the digital creative business for its beverage brands in China, including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade, to Tribal DDB Worldwide, the digital-marketing arm of Omnicom Group's DDB Group.
Blogs: Adages
Gather Around the Greenberg Tree!
Published: December 19, 2008
Check out R/GA's online greeting card . That tree's lousy with Bob Greenbergs. (Oh and you can "ornamatic" yourself as well."
Blogs: Adages
The Great Shoe Attack of '08 Showing Up in Ads
Published: December 19, 2008
One of the Iraqi conflict's more ridiculous moments is now being used in advertising.
Stories: People & Players
Published: December 19, 2008
SAN FRANCISCO (AdAge.com) -- Verizon Telecom has named a replacement for Marilyn O'Connell, the group's chief marketing officer, who helped launch Fios and is retiring after 24 years. Mike Ritter, who oversees Verizon Wireless' marketing and sales operations in the Midwest, will assume the post Jan. 1, according to an internal memo.
Stories: News
Deborah Wahl Meyer Out at Chrysler
Published: December 19, 2008
DETROIT (AdAge.com) -- Within an hour of the White House announcement that it would push through a rescue loan for the auto industry, Chrysler announced an executive realignment of its sales and marketing operations. The automaker's top marketer, Deborah Wahl Meyer, VP-chief marketing officer, will leave the company, effective immediately, and her position is being eliminated, the company said.
Stories: MediaWorks
Ad Age Annual Swag Watch: Day Three
Published: December 19, 2008
NEW YORK (AdAge.com) -- We're still unwrapping the thinning trickle of swag dripping into the office this year. Crumbs are all that are left of the cookies, and the chocolate is long gone. Now we're down to the items that are practical and branded. Take a look at who wanted to be sure we remembered their names in 2009, and let us know about your own swag experience by answering our holiday poll.
Blogs: DigitalNext
How to Turn Twitter Into an Ad Network in Three Easy Steps
Published: December 19, 2008
Brands certainly take Twitter seriously; just ask Motrin . But while it's very useful in monitoring conversations about products, it isn't a medium for pushing out brand messages ... or is it? What if certain Twitter users allowed marketers access to their feeds, and matched their user base with advertisers? Then, you have an ad network and a business model that could provide revenue for both Twitter and its users.
Stories: Agency News
Noxzema Account Awarded to Wieden, New York
Published: December 19, 2008
BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co. has added a heavy-hitting new name to its agency roster, appointing Wieden & Kennedy, New York, agency of record for its recently acquired Noxzema brand.
Blogs: Small Agency Diary
10 Things You Absolutely Should Not Do Next Year
Published: December 19, 2008
In the spirit of Ad Age's Book of Tens issue, I would like to offer you a list of things to avoid in 2009. Next year promises to be uncharted waters for the whole world, so making fewer mistakes at the helm is crucial for anyone in business -- especially those of us who own/lead a marketing agency.
Stories: Video
Some Good News: Digital Media's Core Strength
Published: December 19, 2008
NEW YORK (AdAge.com) -- Although the recent stream of news from media and marketing companies has been something of a depressing dirge, not all is bad. At the IAB's recent forum, Manish Bhatia, president of global and US sales at Nielsen Online, ticked off the latest data points documenting the core strength of internet media. One statistic that should warm the cockles of many online marketing and media executives' hearts is this: online video viewing increased by 46% during the last year and continues to climb.
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