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Stories: MediaWorks
Published: November 10, 2009
Our continuing farewell to magazines that quit print under pressure from the recession and digital media. Some brands continue online, but many do not. The latest to close is Metropolitan Home, a shelter title, a category that has been particularly vulnerable this year.
Stories: MediaWorks
Travel & Leisure Golf to Close
Published: March 10, 2009
NEW YORK (AdAge.com) -- American Express Publishing has decided to close Travel & Leisure Golf after 11 years, adding another magazine to the growing list of titles that have gone under during the recession. It also joins Conde Nast's defunct Golf for Women among failed golf magazines.
Columnists: Guest Columnists
Sorry, Bob, Adworld's Not Dying. 2 Stars.
Published: September 07, 2009
Well, as you always kind of suspected, Bob Garfield hates advertising. He even thinks it will die, at least in its mass-appeal form.
Stories: MediaWorks
A Business Magazine That Answers 'Why Does This Matter?'
Published: March 26, 2009
Of the 21 magazines deemed generally excellent by the American Society of Magazine Editors last year, exactly one saw a year-over-year increase in ad pages in 2008: Fast Company. Duly impressed, I set about trying to answer the question: What is Fast Company doing right that every other magazine publisher in the advertising-starved universe is doing wrong?
Stories: Agency News
'Breathtaking' Is One Word for Purported Arnell Pepsi Doc
Published: February 11, 2009
NEW YORK (Adage.com) -- Over the past 24 hours, adland has been abuzz about "Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder whether Michael Phelps wasn't the only one hitting that bong.
Stories: News
This Week's Leading Stories: November 24, 2008
Published: November 24, 2008
News and analysis of the week's biggest stories.
Stories: Digital
Account Planners Get Tutorial on Social Networks From Facebook
Published: August 10, 2007
SAN DIEGO (Adage.com) -- How should planners use social media for retail marketing this back-to-school season? Apparently, the answer is to come up with a really good creative idea, seed it and hold your breath.
Stories: News
Out of Site: Pepsi Is So Right, It's Wrong
Ken Wheaton
Published: June 20, 2006
NEW YORK (AdAge.com) -- Advertising Age's new online feature "Out of Site" is a daily directory to other Web links we think may be of interest to our readers.
Stories: AdAge Encyclopedia
Published: September 15, 2003
The history of modern advertising begins in the 19th century with the convergence of mass production, new forms of print technology and the advent of the advertising agent.
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