Search Results
Results 1 - 10 of about 132 for gold CBS (1.84 seconds)
-
YouTube to Capitalize When Viral Lightning Strikes
Published: August 25, 2009
By: Michael Learmonth
NEW YORK (AdAge.com) -- YouTube is looking to turn those bolts-from-the-blue viral videos from cash drain into advertising gold. The video-sharing site, under pressure from parent Google to start turning a profit, today began placing ads on the kind of one-off viral hits -- mostly uploaded by the amateurs that made the site famous -- that, until now, haven't had advertising.
-
Marketers Claim They Can Wait Until Networks Drop Their Upfront Prices
Published: July 13, 2009
By: Brian Steinberg
NEW YORK (AdAge.com) -- Marketers love TV -- just not at these prices. And so hopes for a neat wrap to an already stalled upfront marketplace have begun to fizzle as advertisers dig in their heels a while longer.
-
Summer Series Set Bronze Standard at Best
Published: July 9, 2009
By: John Rash
MINNEAPOLIS (AdAge.com) -- For the past few summers, NBC, Fox and ABC have tried to bill "America's Got Talent," "So You Think You Can Dance" and "Wipeout" as hot summer hits. And while all three are quite successful summer series, none looks like it would be overly successful in the fall or spring, up against first-run fare.
-
Product Placement Goes Local
Published: March 26, 2009
By: Brian Steinberg
NEW YORK (AdAge.com) -- Often concocted between TV networks and brand handlers, product-placement deals seem to have a heftier-than-usual dose of Hollywood glitz. But some of the meat-and-potatoes parts of the media industry can also cook up these pacts.
-
Oscars, Red Carpet Give 'Idol' Competition
Published: February 27, 2009
By: John Rash
MINNEAPOLIS (AdAge.com) -- The big winner was ABC and the telecast itself, which defied media gravity by gaining 13% more viewers and finishing first with a 12.1/29 rating and share. The "Oscars Red Carpet" show rolled up third place with a 7.2/19.
-
Oscar-Night Ratings Improved, but Far From Golden
Published: February 23, 2009
By: John Rash
MINNEAPOLIS (AdAge.com) -- With world cinema an increasingly important component of Hollywood's cultural and commercial model, it was Oscar's night to go global. But what the industry really wants to know is: Did it play in Peoria? The initial indication is it did, according to preliminary Nielsen fast-affiliate data. The awards show was up 13% in average total viewers vs. last year's show, with 36.3 million tuning in compared with the previous year, when the Oscars had its worst ratings performance.
-
Marketers Demanding Ratings for Each TV Ad
Published: February 23, 2009
By: Brian Steinberg
NEW YORK (AdAge.com) -- At a time when the web is revealing so much specific information about the relationship of consumers and their reactions to ads, marketers feel TV ought to do the same.
-
Round Up the Usual Suspects
Published: February 20, 2009
By: John Rash
MINNEAPOLIS (AdAge.com) -- Even by today's standards, this week's news narrative was unpredictable: chimpanzees on the attack, literally and, if you offend easily, figuratively in the New York Post. Another alleged bilking billionaire uncovered, as investors hold their breaths wondering how many mini-Madoffs are out there. And the departments of Justice and State deciding which are more dangerous: Swiss bank accounts or Iranian and North Korean nukes. Isn't anything predictable anymore? Well, yes, actually: the week's list of the 10 top-rated shows in the ad-centric 18-to-49 demographic.
-
'American Idol' Outperforms an American Icon
Published: February 11, 2009
By: John Rash
MINNEAPOLIS (AdAge.com) -- Tuesday's two youth-appeal franchises showed how quickly pop culture shifts: "American Idol" beat an American icon, Charlie Brown, as well as every other competitive program, even though "Idol" itself was down 12% from its season average to a 9.2/24 rating and share in the ad-centric adult 18-49 demographic. Still, that was more than six times the amount that tuned in for "Be My Valentine, Charlie Brown" and "A Charlie Brown Valentine" (1.5/4 each), a delivery that was down 12% from last year's specials, which ran on a Saturday, and only a third of the "Peanuts'" specials' gold standard, "A Charlie Brown Christmas."
-
Where to Find the Bright Spots in 2009
Published: January 12, 2009
By: Ad Age Staff
NEW YORK (AdAge.com) -- You've read the bad news, and no one's denying that it's grim, but surely there are some bright spots out there somewhere? Ad Age decided to go digging for some areas that might provide opportunities for the marketing and media industries to not only survive, but even thrive in 2009.
RSS (What is RSS?)