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  1. Age: Representations in Advertising
    Published: September 15, 2003

    Over time, advertising experts have come to realize that age groups are invaluable demographics (or market segments) because sophisticated research methods, such as focus groups, allow advertisers to create messages designed to appeal to the wants and needs of specific age groups.

  2. Agulla & Baccetti
    Published: September 15, 2003

    Founded by Ramiro Agulla and Carlos Baccetti, 1994; won Topper footwear account, 1995.

  3. Airlines, U.S.
    Published: September 15, 2003

    Interest in commercial aviation burgeoned following World War I. Charles Lindbergh became the "poster child" for passenger air service after his May 1927 flight across the Atlantic Ocean to France, and he went on to help start what would become Trans World Airlines.

  4. Alka-Seltzer
    Published: September 15, 2003

    Alka-Seltzer was introduced by Miles Laboratories in 1931 in newspaper ads and radio spots via Wade Advertising in cities near the marketer's Elkhart, Ind., headquarters.

  5. Almap/BBDO
    Published: September 15, 2003

    Created by Caio de Alcantara Machado as Alcantara Machado Publicidade Ltda., or Almap, in São Paulo, Brazil, 1954.

  6. Altria Group (Philip Morris Cos.)
    Published: September 15, 2003

    Until 2003, the Altria Group was known as Philip Morris Cos. The company traces its roots to a small London tobacconist who opened his first shop in the mid-19th century.

  7. America Online
    Published: September 15, 2003

    The company that eventually became America Online emerged in 1985 from the ashes of a start-up gaming company called Control Video, whose GameLink service downloaded computer games to Atari game consoles.

  8. America Online
    Published: September 15, 2003

    The company that eventually became America Online emerged in 1985 from the ashes of a start-up gaming company called Control Video, whose GameLink service downloaded computer games to Atari game consoles.

  9. American Advertising Federation
    Published: September 15, 2003

    The American Advertising Federation is a nationwide association of ad professionals and local advertising clubs.

  10. American Association of Advertising Agencies
    Published: September 15, 2003

    On June 4, 1917, the New York, Chicago, Philadelphia and Boston advertising associations and the new Southern Association of Advertising Agents formally announced the formation of the American Association of Advertising Agencies at a meeting in St. Louis.

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