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  1. Benetton
    Published: September 15, 2003

    Benetton was founded in 1965 in Treviso, Italy, a small town near Venice, by Luciano, Carlo, Gilberto and Giuliana Benetton.

  2. Benton & Bowles
    Published: September 15, 2003

    Founded by William Benton and Chester Bowles, 1929.

  3. Benton & Bowles
    Published: September 15, 2003

    Founded by William Benton and Chester Bowles, 1929.

  4. Bernbach, William
    Published: September 15, 2003

    William Bernbach, who launched advertising's "creative revolution" in the 1960s, did not set out to change the world of advertising.

  5. Bernbach, William
    Published: September 15, 2003

    William Bernbach, who launched advertising's "creative revolution" in the 1960s, did not set out to change the world of advertising.

  6. Beverages, Alcoholic
    Published: September 15, 2003

    When the 21st Amendment ended 13 years of Prohibition in the U.S. in 1933, marketers of alcoholic beverages set out to regain lost markets.

  7. Beverages, Alcoholic
    Published: September 15, 2003

    When the 21st Amendment ended 13 years of Prohibition in the U.S. in 1933, marketers of alcoholic beverages set out to regain lost markets.

  8. Beverages, Nonalcoholic
    Published: September 15, 2003

    Coca-Cola Co. and Pepsi-Cola Co. have been responsible for some of the more memorable beverage advertising of the 20th century, but other soft-drink marketers also have come up with inventive sales pitches.

  9. Beverages, Nonalcoholic
    Published: September 15, 2003

    Coca-Cola Co. and Pepsi-Cola Co. have been responsible for some of the more memorable beverage advertising of the 20th century, but other soft-drink marketers also have come up with inventive sales pitches.

  10. Biow Co.
    Published: September 15, 2003

    Founded by Milton Biow, 1918; became one of the top 10 U.S. agencies by the mid-1940s.

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