Results 31-10 of 182 for 11/05/2008 (0.09 seconds)
By: Normandy Madden
Published: April 14, 2010
China aims to have 150 million 3G mobile subscribers by 2011, according to the Ministry of Industry and Information Technology. China had 16.06 million 3G users in February 2010. The government and China's mobile phone service providers will spend $58.6 billion in the next year to increase the number of 3G base stations to 400,000. China also plans to invest $22 billion in the country's broadband network by 2014. By then China's broadband user base of 346 million will have grown by another 50 million people. Source: China Economic Review
By: Normandy Madden
Published: February 25, 2009
China had 45.04 million digital cable TV users at the end of January 2009, according to market research firm Guideline Research. Last month, 29,000 households switched from analog to digital cable TV services. In Guangdong and Jiangsu provinces, the number of digital cable subscribers grew by 10% in January. With up to 90% of households connected, Tianjin and the Ningxia Hui autonomous region have the highest rate of digital cable TV penetration in China. The State Administration of Radio, Film and Television (SARFT) predicts that the number of digital cable TV users will exceed 100 million by the end of 2009. Source: China Telecom Newswire
By: Normandy Madden
Published: September 08, 2010
The number of vehicles on China's roads will more than double to at least 200 million by 2020, according to the Ministry of Industry and Information Technology. There were 76.2 million cars in China at the end of 2009. Car sales reached 13.64 million units last year, overtaking the U.S. as the world's top car market, and are expected to reach 15 million units this year. As car use grows, concern is mounting over pollution, soaring energy demand, and traffic gridlock. Source: Agence France Presse
By: Normandy Madden
Published: October 27, 2010
More than 50% of TV households in Asia--nearly 363 million homes--subscribe to cable or satellite TV. Pay-TV penetration varies widely, from 99% of homes in South Korea to a low of 3% in Indonesia. Growth in the pay-TV industry is primarily driven by India, where 75% of all TV homes have pay-TV subscriptions, and China , at 48%, but Pakistan, Thailand and Vietnam are also growing fast, says the Cable & Satellite Broadcasting Association of Asia (CASBAA).
By: Normandy Madden
Published: October 22, 2008
Almost one-third of Chinese web surfers, about 84.5 million people, log onto the internet using mobile phones. Nearly 69 million new mobile phone accounts were registered in the first eight months of the year, bringing the total number of China's mobile phone users to 616 million. Source: China's Ministry of Industry and Information Technology Return to AdAgeChina, click here
By: Normandy Madden
Published: February 03, 2010
Millions of Chinese travelers are packing for a vacation during the Lunar New Year, starting Feb. 14. Also known as Chinese New Year, the week is the busiest travel period of the year in China and travelers are increasingly booking their trips online. Revenue from online flight, hotel and package tour bookings will hit $695.8 million in 2010, up 27% from last year, according to iResearch. That figure is expected to reach $1.3 billion by 2013.
By: Normandy Madden
Published: June 02, 2010
Monitored ad spending grew 2.3% in April 2010 over the previous year, the lowest growth rate in the past 12 months. Spending on TV fell 1.7% compared to April 2009, but ad spending in newspapers climbed 31%, mainly from ads for business services, automobiles, and home appliances. Spending in magazines increased 16.2% from a year earlier, radio grew 15.6%, and out-of-home spending climbed 19.8%. The biggest gain came from spending in internet media, up 47.2% year-on-year. Procter & Gamble's Olay was the most-advertised brand in April 2010. Source: ZenithOptimedia
By: Normandy Madden
Published: June 03, 2009
China Central Television (CCTV) saw its advertising revenue grow 20% year-on-year in the first four months of 2009, according to China Knowledge. Xia Hongbo, director of CCTV's ad sales department, said some advertisers increased budgets, especially telecom giants China Mobile, China Unicom and China Telecom. All three launched 3G mobile services in the beginning of the year.
By: Normandy Madden
Published: April 22, 2009
China's online games market grew 63% to $2.7 billion in 2008, and will top $5.5 billion in 2012. Many Chinese game operators are optimistic this year and say that the worldwide economic downturn has had little effect on their business because users haven't cut back on this relatively inexpensive purchase. China's most popular online games are Netease's "Fantasy Westward Journey," followed by Giant's "Zhengtu Online," Tencent's "Dungeon and Fighter," and Blizzard's "World of Warcraft." Six game operators--Tencent, Changyou, The9, Netease, Shanda and Giant--each made more than $200 million in 2008. Source: Pearl Research
By: Normandy Madden
Published: June 30, 2010
China Central Television (CCTV) paid nearly $120 million to secure the broadcast rights to the 2010 FIFA World Cup. But the event will earn the state-run broadcaster more than RMB 1 billion, or $147.2 million, in advertising revenue. That figure, reported by the Huaxi Metropolitan Daily, includes RMB 800 million ($117.8 million) from two advertising bids made in November 2009 and April 2010, plus other ad contracts. CCTV has also sold World Cup broadcast rights to several provincial TV stations and to six video-sharing web sites including Tudou.com and Youku.com. Each of those two web sites reportedly paid about RMB 15 million ($2.21 million) for the rights to show World Cup content. CCTV is the only broadcaster in mainland China allowed by the State Administration of Radio, Film and Television (SARFT) to buy broadcast rights to international sports events. Source: Interfax Information Services
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