RSS (short for really simple syndication) is a way to receive regularly updated web content and gather it in one place for easy reading. Instead of constantly checking multiple blogs, news sites, podcasts and other sources throughout the day, one can subsrcibe to feeds with an RSS reader, which will automatically keep itself updated with the latest developments as they happen. It's an efficient and pain-free method of keeping tabs on the world, and Advertising Age's feeds are a great place to start.
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Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.
The latest, best, creative ads as curated by the editors of Creativity
CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.
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U.S. Hispanic marketing and media news and the best creative advertising: The biggest stories, trends and data in marketers' multi-billion dollar efforts to reach America's most rapidly growing demographic, from Spanish-dominant to acculturated, bilingual Latinos.
Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.
Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.
Diversity and multicultural marketing issues uncovered and discussed by the people who work on the front lines.
Political advertising and marketing for the 2008 presidential race.
Advertising Age's Goodworks blog examines how media companies, marketers and agencies are doing well by doing good through good deeds and cause-based efforts.
After setting up your news reader*, you will be ready to use AdAge.com's RSS feeds. To subscribe to one or more feeds,
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Through Netvibes, Ad Age has created an interactive, customizable widget that allows readers to stay up-to-date with nearly all of our content on their Mac OS X desktops, iGoogle homepages, Opera web browsers or NetVibes homepages. Unlike our other section-specific widgets, this all-purpose widget lets users pick four different Ad Age sections to be displayed in separate tabs.
When you find a particularly interesting story on AdAge.com, there are several ways that you can bookmark it and share it with others. These services are all free, but some form of registration is required for each.
del.icio.us allows you to bookmark a page and add tags, or descriptive keywords, to identify it. You can then share your del.icio.us page with colleagues and your saved bookmarks will be grouped with similary tagged pages from around the web.
When you "Digg" a story, it gets added to the site, where other users can Digg it themselves if they like it. When a page receives enough Diggs, it moves to the top of the list and gains more attention.
Reddit works in a simliar fashion to Digg. You submit a page, other users vote up or down on it, and stories with the most positive votes rise to the top of the heap.