RSS (short for really simple syndication) is a way to receive regularly updated web content and gather it in one place for easy reading. Instead of constantly checking multiple blogs, news sites, podcasts and other sources throughout the day, one can subsrcibe to feeds with an RSS reader, which will automatically keep itself updated with the latest developments as they happen. It's an efficient and pain-free method of keeping tabs on the world, and Advertising Age's feeds are a great place to start.
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After setting up your news reader*, you will be ready to use AdAge.com's RSS feeds. To subscribe to one or more feeds,
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Through Netvibes, Ad Age has created an interactive, customizable widget that allows readers to stay up-to-date with nearly all of our content on their Mac OS X desktops, iGoogle homepages, Opera web browsers or NetVibes homepages. Unlike our other section-specific widgets, this all-purpose widget lets users pick four different Ad Age sections to be displayed in separate tabs.
When you find a particularly interesting story on AdAge.com, there are several ways that you can bookmark it and share it with others. These services are all free, but some form of registration is required for each.
del.icio.us
del.icio.us allows you to bookmark a page and add tags, or descriptive keywords, to identify it. You can then share your del.icio.us page with colleagues and your saved bookmarks will be grouped with similary tagged pages from around the web.
Digg
When you "Digg" a story, it gets added to the site, where other users can Digg it themselves if they like it. When a page receives enough Diggs, it moves to the top of the list and gains more attention.
Reddit
Reddit works in a simliar fashion to Digg. You submit a page, other users vote up or down on it, and stories with the most positive votes rise to the top of the heap.