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<title><![CDATA[Articles by Adam Cahill]]></title>
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<description><![CDATA[Articles by Adam Cahill]]></description>
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<title><![CDATA[Facebook Graph Search Will Give Users a Reason to Be More Authentic]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-give-users-a-reason-authentic/239238/</link>
<description><![CDATA[








Adam Cahill





One of the real turn-offs about social media in general &ndash; and Facebook in particular &ndash; is  that sharing has become so selfish.


As I think lots of us feel as we thumb down through the feed, the pictures we see and the clever quips we read bear very little resemblance to life as it&#039;s actually lived.


Because, of cours]]></description>
<pubDate>Thu, 17 Jan 2013 10:00 EST</pubDate>
<author>Adam Cahill</author>
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<title><![CDATA[The Future of Digital Advertising: Math + Magic]]></title>
<link>http://adage.com/article/digitalnext/future-digital-advertising-math-magic/231634/</link>
<description><![CDATA[








Adam Cahill





Media departments and the work they produce tend to be organized around channels -- in other words, around what the media is           .


I think the time has come to change that            orientation, and instead organize around what our people do.  And when it comes to digital media, we&#039;re moving very quickly toward a ]]></description>
<pubDate>Fri, 16 Dec 2011 12:22 EST</pubDate>
<author>Adam Cahill</author>
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<title><![CDATA[How Brands Can Win By Respecting Your Online Privacy]]></title>
<link>http://adage.com/article/digitalnext/brands-win-respecting-online-privacy/228828/</link>
<description><![CDATA[








Adam Cahill






"A brand isn&#039;t what it says, it&#039;s what it does."


You&#039;ve probably heard that                                                             line before, because over the past few years the smartest strategists in our business have all been talking about the concept of                                                         ]]></description>
<pubDate>Thu, 21 Jul 2011 09:50 EDT</pubDate>
<author>Adam Cahill</author>
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<title><![CDATA[The Digital President]]></title>
<link>http://adage.com/article/digitalnext/carat-s-adam-cahill-obama-digital-president/132304/</link>
<description><![CDATA[


Adam Cahill

The genius of Barack Obama&#039;s approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech).  

 

The goal was not to find an audience to whom advertising could be delivered.  The goal was to build a movement -- to create a community, to con]]></description>
<pubDate>Thu, 06 Nov 2008 16:31 EST</pubDate>
<author>Adam Cahill</author>
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