<![CDATA[Articles by Bob Garfield]]> http://adage.com/rss-author.php?id=140 en-us 120 <![CDATA[Social Media Is About Cultivating Community, Not Corralling Cattle]]> http://adage.com/article/bob-garfield/social-media-cultivating-community-corralling-cattle/234282/ Mon, 23 Apr 2012 12:00 EDT Bob Garfield <![CDATA[Quit Wasting Your Time and Money Trying to Produce Viral Videos]]> http://adage.com/article/bob-garfield/quit-wasting-time-money-making-viral-videos/234046/ Tue, 10 Apr 2012 11:11 EDT Bob Garfield <![CDATA[Apple, Amazon, Google or Comcast -- Who Will 'Win' TV 2.0?]]> http://adage.com/article/bob-garfield/apple-amazon-google-comcast-win-tv-2-0/233689/ Fri, 23 Mar 2012 14:08 EDT Bob Garfield <![CDATA[Murdoch Reveals Bieber's Dark Secret: A Future Timeline of the Hacking Scandal]]> http://adage.com/article/bob-garfield/murdoch-reveals-bieber-s-dark-secret/233234/ Mon, 12 Mar 2012 15:20 EDT Bob Garfield <![CDATA[Project Baby Slobs Shows That Sharing Works Better Than Branding]]> http://adage.com/article/bob-garfield/twins-eating-lunch-shows-sharing-works/232920/ Fri, 24 Feb 2012 11:00 EST Bob Garfield <![CDATA[McD's Pit Bull Brouhaha a Perfect Storm of Loathsomeness]]> http://adage.com/article/bob-garfield/mcd-s-pit-bull-brouhaha-a-perfect-storm-loathsomeness/232695/ Fri, 10 Feb 2012 17:03 EST Bob Garfield <![CDATA[The Rot at Apple's Core Could Sicken Consumers -- and Its Business]]> http://adage.com/article/bob-garfield/bob-garfield-rot-apple-s-core-sicken-consumers/232394/ Fri, 27 Jan 2012 14:00 EST Bob Garfield <![CDATA[Advertisers Will Be Last Line of Defense in Decency Wars]]> http://adage.com/article/bob-garfield/advertisers-line-defense-decency-wars/232124/ Mon, 16 Jan 2012 13:31 EST Bob Garfield <![CDATA[How Secret Found Inspiration in Perspiration]]> http://adage.com/article/news/secret-secret-finding-inspiration-perspiration/231791/ Sun, 01 Jan 2012 00:00 EST Bob Garfield <![CDATA[Ignore the Human Element of Marketing at Your Own Peril]]> http://adage.com/article/news/dawn-relationship-era-marketing/231792/ Sun, 01 Jan 2012 00:00 EST Bob Garfield <![CDATA[How to Venn Friends and Influence People]]> http://adage.com/article/news/venn-friends-influence-people/231793/ Sun, 01 Jan 2012 00:00 EST Bob Garfield <![CDATA[No More Living in the Past: Garfield's 10 Resolutions for 2012]]> http://adage.com/article/bob-garfield/bob-garfield-s-2012-resolutions-tweet-link/231773/ Tue, 27 Dec 2011 11:15 EST Bob Garfield <![CDATA[The Bellyachers: How Marketers, Politicians Play to Our Worst Instincts]]> http://adage.com/article/bob-garfield/bellyachers-marketers-play-worst-instincts/231532/ Mon, 12 Dec 2011 17:43 EST Bob Garfield <![CDATA[Ramen Music Has It All: Except a Huge Subscriber Base]]> http://adage.com/article/bob-garfield/ramen-music-a-huge-subscriber-base/231188/ Mon, 28 Nov 2011 12:00 EST Bob Garfield <![CDATA[One Strike and You're Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated]]> http://adage.com/article/bob-garfield/bad-pr-pitching-irrelevance/230973/ Fri, 11 Nov 2011 14:32 EST Bob Garfield <![CDATA[Who Underwrites 'The Sky?' A Parable of Marketing Do-Gooderism Out of Africa]]> http://adage.com/article/bob-garfield/underwrites-sky-a-parable-marketing-gooderism-africa/230577/ Fri, 21 Oct 2011 16:20 EDT Bob Garfield <![CDATA[The Central Genius of Apple's Advertising Under Jobs: It Was True]]> http://adage.com/article/bob-garfield/central-genius-apple-s-advertising-jobs/230239/ Thu, 06 Oct 2011 11:22 EDT Bob Garfield <![CDATA[Actually, Pricing, Not Content Is King -- and Netflix Might End up Retaining the Throne]]> http://adage.com/article/viewpoint/pricing-content-king-netflix-hold-throne/230129/ Sun, 02 Oct 2011 00:00 EDT Bob Garfield <![CDATA[Obama Speech Was to Congress, but Target Was Voters]]> http://adage.com/article/bob-garfield/obama-speech-congress-target-voters/229724/ Sun, 11 Sep 2011 00:00 EDT Bob Garfield <![CDATA[A Social-Media Evangelist Dons a Hair Shirt]]> http://adage.com/article/bob-garfield/a-social-media-evangelist-dons-a-hair-shirt/229612/ Fri, 02 Sep 2011 17:08 EDT Bob Garfield <![CDATA[Hey Marketers, Give Me a Call Before You Pull a Nivea]]> http://adage.com/article/bob-garfield/hey-marketers-give-a-call-pull-a-nivea/229386/ Fri, 19 Aug 2011 14:36 EDT Bob Garfield <![CDATA[Dentsu Hits up Canon's Publishing Partners for U.S. Open Tickets]]> http://adage.com/article/bob-garfield/canon-partners-irate-request-u-s-open-tix/229187/ Wed, 10 Aug 2011 12:22 EDT Bob Garfield <![CDATA[Proponents of Online Self-Regulation Disadvantaged by Inability to Regulate Themselves]]> http://adage.com/article/bob-garfield/online-industry-demonstrates-trusted-privacy/229148/ Fri, 05 Aug 2011 17:40 EDT Bob Garfield <![CDATA[A Pheromone-Laced Scent for Social-Media Set Isn't Mad Science]]> http://adage.com/article/bob-garfield/social-media-scent-leave-a-bad-smell/228884/ Fri, 22 Jul 2011 12:52 EDT Bob Garfield <![CDATA[Cannes Takes One Small Step Toward Catching Up With Reality]]> http://adage.com/article/bob-garfield/cannes-takes-small-step-catching-reality/228631/ Fri, 08 Jul 2011 14:04 EDT Bob Garfield <![CDATA[What Marketers Can Learn From Weiner-Gate]]> http://adage.com/article/bob-garfield/marketers-learn-weiner-gate/228150/ Fri, 10 Jun 2011 18:37 EDT Bob Garfield <![CDATA[To What Extent Are We Ethically Responsible for Our Tech Breakthroughs?]]> http://adage.com/article/bob-garfield/ethically-responsible-tech-breakthroughs/227823/ Fri, 27 May 2011 16:19 EDT Bob Garfield <![CDATA[FOR IMMEDIATE RELEASE: The 'Truth' About Facebook PR Gaffe]]> http://adage.com/article/bob-garfield/release-truth-facebook-pr-gaffe/227565/ Fri, 13 May 2011 14:30 EDT Bob Garfield <![CDATA[Advertising May Be the Thing That Saves Us From Donald Trump]]> http://adage.com/article/bob-garfield/marketers-bailed-beck-bail-trump/227311/ Fri, 29 Apr 2011 17:38 EDT Bob Garfield <![CDATA[Death Stalks the Twittersphere, Offering a Lesson in Consumer Exposure]]> http://adage.com/article/bob-garfield/death-stalks-twittersphere-offering-a-lesson-consumer-exposure/227032/ Mon, 18 Apr 2011 00:39 EDT Bob Garfield