<![CDATA[Articles by Jonathan Salem Baskin]]> http://adage.com/rss-author.php?id=1401 en-us 120 <![CDATA[JC Penney Had the Right Big Idea, But Flubbed the Details]]> http://adage.com/article/cmo-strategy/penney-idea-sales-blew-details/241311/ Mon, 06 May 2013 14:00 EDT Jonathan Salem Baskin <![CDATA[Behind the Success of Tide's Pods: Innovation Coupled With Truth]]> http://adage.com/article/cmo-strategy/success-tide-s-pods-innovation-truth/240996/ Wed, 24 Apr 2013 11:45 EDT Jonathan Salem Baskin <![CDATA[Hyperbole in an Ad Makes an Impression, but Does It Work?]]> http://adage.com/article/cmo-strategy/hyperbole-work-advertising/240658/ Wed, 03 Apr 2013 10:00 EDT Jonathan Salem Baskin <![CDATA[Starbucks' Honesty on Blonde Roast Brews Up a Model Campaign]]> http://adage.com/article/cmo-strategy/starbucks-honesty-blonde-roast-brews-a-model-campaign/240280/ Wed, 20 Mar 2013 11:00 EDT Jonathan Salem Baskin <![CDATA[Is the Brand Evangelist Really the Marketer's Friend?]]> http://adage.com/article/cmo-strategy/blessing-curse-brand-evangelists/240030/ Tue, 26 Feb 2013 11:00 EST Jonathan Salem Baskin <![CDATA[In Digital Age, Brands Need a Reputation Reality Check]]> http://adage.com/article/guest-columnists/digital-age-brands-a-reputation-reality-check/239840/ Wed, 20 Feb 2013 12:15 EST Jonathan Salem Baskin <![CDATA[The Real Creative Challenge: Sugar, Batteries and Horsemeat]]> http://adage.com/article/cmo-strategy/real-creative-challenge-sugar-batteries-horsemeat/239650/ Tue, 12 Feb 2013 15:00 EST Jonathan Salem Baskin <![CDATA[Coke's Sugar Response: A Glass Half Full]]> http://adage.com/article/cmo-strategy/coke-s-sugar-argument-a-glass-half-full/239297/ Tue, 22 Jan 2013 12:00 EST Jonathan Salem Baskin <![CDATA[The Dumbest Night for Brands? It's Still the Super Bowl]]> http://adage.com/article/special-report-super-bowl/dumbest-night-brands-super-bowl/239025/ Tue, 08 Jan 2013 13:00 EST Jonathan Salem Baskin <![CDATA[Splitting Off Lincoln Could Spark a Genius Brand Remake]]> http://adage.com/article/cmo-strategy/splitting-lincoln-a-genius-brand-remake-ford/238701/ Tue, 11 Dec 2012 12:00 EST Jonathan Salem Baskin <![CDATA[Black Friday and Cyber Monday Just Artifacts of a Dying Phenomenon]]> http://adage.com/article/cmo-strategy/cyber-monday-madness-future-sales/238460/ Mon, 26 Nov 2012 15:00 EST Jonathan Salem Baskin <![CDATA[It's Time for Republicans to Write a New Brand Brief]]> http://adage.com/article/cmo-strategy/time-republicans-write-a-brand/238263/ Tue, 13 Nov 2012 15:45 EST Jonathan Salem Baskin <![CDATA[Verizon's Brand Narrative Trumps AT&T's Brand Promises]]> http://adage.com/article/cmo-strategy/verizon-s-brand-narrative-trumps-brand-promises/238036/ Tue, 30 Oct 2012 11:42 EDT Jonathan Salem Baskin <![CDATA[Before You Walk Away From a Trusted Agency, Better Think Twice]]> http://adage.com/article/cmo-strategy/walk-a-trusted-agency/237764/ Tue, 16 Oct 2012 11:29 EDT Jonathan Salem Baskin <![CDATA[Owning Its Maps-App Flop Is a Brilliant Marketing Stroke by Apple]]> http://adage.com/article/cmo-strategy/owning-maps-app-flop-brilliant-marketing-stroke-apple/237540/ Wed, 03 Oct 2012 11:30 EDT Jonathan Salem Baskin <![CDATA[Dr Pepper Evolution Toon: Flat Out of the Can]]> http://adage.com/article/cmo-strategy/dr-pepper-s-goofy-facebook-evolution/237236/ Tue, 18 Sep 2012 10:03 EDT Jonathan Salem Baskin <![CDATA[A Tale of Two Armstrongs]]> http://adage.com/article/cmo-strategy/a-tale-armstrongs-neil-lance/237014/ Wed, 05 Sep 2012 15:04 EDT Jonathan Salem Baskin <![CDATA[Let's Empower Consumers to Be the Best Do-It-Yourselfers They Can Be]]> http://adage.com/article/cmo-strategy/empower-consumers-yourselfers/236790/ Wed, 22 Aug 2012 10:37 EDT Jonathan Salem Baskin <![CDATA[Three Cheers for Chick-fil-A (And Why I'll Never Eat There Again)]]> http://adage.com/article/cmo-strategy/chick-fil-a-brand-claims/236385/ Tue, 31 Jul 2012 12:00 EDT Jonathan Salem Baskin <![CDATA[An Ode to Dentifrice (Or: A Poem of Brand Engagement)]]> http://adage.com/article/cmo-strategy/ode-dentifrice/236045/ Mon, 16 Jul 2012 14:38 EDT Jonathan Salem Baskin <![CDATA[JC Penney, Stick to Your Guns on Pricing]]> http://adage.com/article/cmo-strategy/jc-penney-stick-guns-sales-policy/235727/ Mon, 02 Jul 2012 14:00 EDT Jonathan Salem Baskin <![CDATA[The Shell Oil Hoax: Is Your Brand Next?]]> http://adage.com/article/cmo-strategy/shell-oil-hoax-brand/235444/ Mon, 18 Jun 2012 11:00 EDT Jonathan Salem Baskin <![CDATA[Should We Be Worried About Apple's Use of Celebrity?]]> http://adage.com/article/cmo-strategy/worried-apple/235152/ Tue, 05 Jun 2012 15:06 EDT Jonathan Salem Baskin <![CDATA[There's a Message to Marketers in Facebook's IPO Slide]]> http://adage.com/article/cmo-strategy/message-marketing-facebook-s-ipo-slide/234900/ Tue, 22 May 2012 11:00 EDT Jonathan Salem Baskin <![CDATA[Buy Online, Pay at a Store -- a Novel Pathway to Building Brand Loyalty?]]> http://adage.com/article/cmo-strategy/buy-online-pay-a-store-walmart-idea-real-potential/234514/ Mon, 07 May 2012 15:00 EDT Jonathan Salem Baskin <![CDATA[Free Giveaways Can't Beat Good Info in the Social-Media Era]]> http://adage.com/article/cmo-strategy/free-giveaways-beat-good-info-social-media-era/234147/ Tue, 17 Apr 2012 12:00 EDT Jonathan Salem Baskin <![CDATA[Advertising, a Love Letter: Time to Get Back on Track]]> http://adage.com/article/cmo-strategy/ad-business-back-telling-truth/233887/ Tue, 03 Apr 2012 12:00 EDT Jonathan Salem Baskin <![CDATA[Goldman Sachs Has the Right Idea on the Times Op-Ed: Do Nothing]]> http://adage.com/article/cmo-strategy/goldman-sachs-idea-times-op-ed/233386/ Mon, 19 Mar 2012 15:00 EDT Jonathan Salem Baskin <![CDATA[Entertainment Is Yesterday's Branding Solution]]> http://adage.com/article/cmo-strategy/social-media-revolution-time/233143/ Wed, 07 Mar 2012 10:36 EST Jonathan Salem Baskin <![CDATA[Content Isn't Branding: Why Chrysler's 'Halftime in America' Needs a Second Act]]> http://adage.com/article/cmo-strategy/chrysler-s-halftime-america-ad-a-act/232835/ Tue, 21 Feb 2012 14:25 EST Jonathan Salem Baskin