<![CDATA[Articles by Rich Thomaselli]]> http://adage.com/rss-author.php?id=155 en-us 120 <![CDATA[Can Carnival Right Ship After #cruisefromhell?]]> http://adage.com/article/news/carnival-ship-cruisefromhell/239863/ Sun, 17 Feb 2013 00:00 EST Rich Thomaselli <![CDATA[Carnival Doesn't Shy Away From Triumph Crisis -- But Is Damage Done?]]> http://adage.com/article/news/carnival-cruises-pr-response-triumph-crisis/239819/ Thu, 14 Feb 2013 18:34 EST Rich Thomaselli <![CDATA[American Airlines Revamp Hopes to Revive 'Wonder of Travel']]> http://adage.com/article/news/american-airlines-revamp-hopes-revive-travel/239264/ Thu, 17 Jan 2013 17:45 EST Rich Thomaselli <![CDATA[What's Behind the Mr. LasVegasDotCom Campaign?]]> http://adage.com/article/news/ads-featuring-mr-lasvegasdotcom-lure-persuaders/239087/ Thu, 10 Jan 2013 07:00 EST Rich Thomaselli <![CDATA[Oh, Grow Up! Scion Veers To Older Target With New Campaign]]> http://adage.com/article/news/toyota-s-scion-veers-older-target-ad-campaign/237455/ Thu, 27 Sep 2012 10:22 EDT Rich Thomaselli <![CDATA[Will Australia's Cigarette Branding Ban Spread Beyond Borders, Tobacco?]]> http://adage.com/article/news/australia-s-cigarette-brand-ban-prompt-domino-effect/236761/ Sun, 19 Aug 2012 00:00 EDT Rich Thomaselli <![CDATA[Theories Behind Ewanick's GM Exit Run Deep]]> http://adage.com/article/news/theories-ewanick-s-general-motors-exit-run-deep/236525/ Sun, 05 Aug 2012 00:00 EDT Rich Thomaselli <![CDATA[GM CEO Says Marketing Approach Not Result of 'One Individual']]> http://adage.com/article/news/gm-ceo-marketing-approach-result-individual/236462/ Thu, 02 Aug 2012 12:13 EDT Rich Thomaselli <![CDATA[GM's Batey On Marketing Strategy, Agency Partners: 'There Is No Change']]> http://adage.com/article/news/gm-s-batey-marketing-strategy-change/236440/ Wed, 01 Aug 2012 15:26 EDT Rich Thomaselli <![CDATA[NCAA's Penn State Punishment Likely to Further Cripple School's Marketability]]> http://adage.com/article/news/100-million-penn-state-brand-takes-hit/236258/ Mon, 23 Jul 2012 16:38 EDT Rich Thomaselli <![CDATA[Your Logo Here: NBA to Accept Ads on Uniforms]]> http://adage.com/article/news/logo-nba-accept-ads-uniforms/236220/ Fri, 20 Jul 2012 10:22 EDT Rich Thomaselli <![CDATA[GM Breaks Cadillac ATS Ads; Ewanick Aims at BMW's 3 Series]]> http://adage.com/article/news/gm-breaks-cadillac-ats-ads-ewanick-aims-bmw-s-3-series/236090/ Wed, 18 Jul 2012 13:05 EDT Rich Thomaselli <![CDATA[Chevy's 'Love It or Return It' Recalls Hyundai Strategy]]> http://adage.com/article/news/chevy-s-love-return-recalls-hyundai-strategy/235964/ Wed, 11 Jul 2012 11:10 EDT Rich Thomaselli <![CDATA[Networks Could Pay Close to $500M a Year for College Football Playoff]]> http://adage.com/article/media/bcs-playoffs-worth-500m-a-year/235646/ Wed, 27 Jun 2012 11:51 EDT Rich Thomaselli <![CDATA[Nissan Looks to Facebook to Help Launch Five New Models]]> http://adage.com/article/digital/nissan-facebook-launch-models/235616/ Mon, 25 Jun 2012 17:32 EDT Rich Thomaselli <![CDATA[Will a Ring Finally Turn LeBron Into Michael Jordan of Marketing?]]> http://adage.com/article/news/a-ring-turn-lebron-michael-jordan-marketing/235568/ Fri, 22 Jun 2012 11:50 EDT Rich Thomaselli <![CDATA[Women to Watch: Molly Peck, General Motors Co.]]> http://adage.com/article/special-report-women-to-watch/women-watch-molly-peck-general-motors/235093/ Sun, 03 Jun 2012 00:00 EDT Rich Thomaselli <![CDATA[Chrysler Takes the Test Drive Out of the Dealership]]> http://adage.com/article/news/chrysler-brands-test-drive-dealership/235145/ Sun, 03 Jun 2012 00:00 EDT Rich Thomaselli <![CDATA[What Jaguar Had to Say About Its Portrayal on 'Mad Men']]> http://adage.com/article/media/jaguar-portrayal-mad-men/235022/ Tue, 29 May 2012 13:49 EDT Rich Thomaselli <![CDATA[Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings]]> http://adage.com/article/media/push-centered-stanley-cup-lures-casual-fans-lifts-nhl-rating/234927/ Wed, 23 May 2012 10:36 EDT Rich Thomaselli <![CDATA[Financial-Services Firms Crowd Into Olympic Field]]> http://adage.com/article/news/financial-services-firms-crowd-olympic-field/234736/ Sun, 13 May 2012 00:00 EDT Rich Thomaselli <![CDATA[Zynga Gamers Could Soon Be Cashing In]]> http://adage.com/article/digital/zynga-offers-real-money-option-gamers/234231/ Sun, 22 Apr 2012 00:00 EDT Rich Thomaselli <![CDATA[Pharma Battle at Standstill, but War Is Far From Over]]> http://adage.com/article/news/pharma-battle-standstill-war/234233/ Sun, 22 Apr 2012 00:00 EDT Rich Thomaselli <![CDATA[Intermezzo Rouses Drug Category With $100 Million Push]]> http://adage.com/article/news/intermezzo-rouses-drug-category-100-million-push/234014/ Sun, 08 Apr 2012 00:00 EDT Rich Thomaselli <![CDATA[Nike Sues Reebok Over Sale of Jets Tebow Jerseys]]> http://adage.com/article/adages/nike-sues-reebok-sale-jets-tebow-jerseys/233759/ Wed, 28 Mar 2012 13:42 EDT Rich Thomaselli <![CDATA[NFL Sidelines Reebok for Nike, Touting Switch as 'Image Evolution']]> http://adage.com/article/news/nfl-sidelines-reebok-nike-touts-image-evolution/233708/ Sun, 25 Mar 2012 00:00 EDT Rich Thomaselli <![CDATA[March Madness for NFL Brands as Manning and Tebow Shift, Saints Get Punished]]> http://adage.com/article/news/nfl-march-madness-manning-tebow-shift-saints-hit/233457/ Thu, 22 Mar 2012 10:50 EDT Rich Thomaselli <![CDATA[Low Business for Snow Business as Ski Resorts Struggle This Winter]]> http://adage.com/article/news/low-business-snow-business-ski-resorts-struggle-winter/232811/ Sun, 19 Feb 2012 17:00 EST Rich Thomaselli <![CDATA[Mad Ave Lines up to Court NBA's Lin]]> http://adage.com/article/media/sponsors-line-court-knicks-jeremy-lin/232823/ Sun, 19 Feb 2012 00:00 EST Rich Thomaselli <![CDATA[Most Valuable Endorser of Super Bowl XLVI: Eli Manning]]> http://adage.com/article/special-report-super-bowl/valuable-endorser-super-bowl-giants-eli-manning/232549/ Mon, 06 Feb 2012 11:38 EST Rich Thomaselli