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<title><![CDATA[Articles by Judann Pollack]]></title>
<link>http://adage.com/rss-author.php?id=171</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Judann Pollack]]></description>
<item>
<title><![CDATA[Coke Crowdsources Song For American Idol Finale]]></title>
<link>http://adage.com/article/cmo-strategy/coke-crowdsources-song-american-idol-finale/241282/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Fri, 03 May 2013 06:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Ryan Seacrest's Civic Duty: 'Idol Across America' Promotion]]></title>
<link>http://adage.com/article/media/american-idol-s-ryan-seacrest-runs-promo-civic-entertainment/240116/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 01 Mar 2013 13:39 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Advertising Mourned on First Day of Advertising Week]]></title>
<link>http://adage.com/article/adages/advertising-mourned-day-advertising-week/237533/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Mon, 01 Oct 2012 17:06 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[AWNY Wants To Pay Your School Loans]]></title>
<link>http://adage.com/article/adages/awny-pay-school-loans/236278/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 24 Jul 2012 15:16 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Artist Maurizio Cattelan's Guggenheim Retrospective Says It 'All']]></title>
<link>http://adage.com/article/creativity-50/creativity-50-2012-maurizio-cattelan-artist/235792/</link>
<description><![CDATA[His "All" retrospective at the Guggenheim displayed 128 pieces ofquintessential Cattelania -- among them Pope John Paul II pinned by   ameteor -- suspended in air from the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a deadKennedy and dinosauar bones like a massively disquieting child&#039;smobile.]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Creativity 50: Maurizio Cattelan, Artist]]></title>
<link></link>
<description><![CDATA[




Maurizio Cattelan&#039;s "All" retrospective at the Guggenheim displayed 128 pieces of quintessential Cattelania&mdash;among them Pope John Paul II pinned by a meteor&mdash;suspended in air over the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a dead Kennedy and dinosaur bones like a massively disquie]]></description>
<pubDate>Fri, 06 Jul 2012 17:47 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[This Week in Ad Age History: A Lot Like This Week in Ad Age Present]]></title>
<link>http://adage.com/article/adages/week-ad-age-history/234126/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Fri, 13 Apr 2012 13:30 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Why the Curtain Should Not Have Fallen on RJR's Premier]]></title>
<link>http://adage.com/article/viewpoint/curtain-fallen-rjr-s-premier/231830/</link>
<description><![CDATA[





Judann Pollack


According to the Centers for Disease Control and Prevention, there have been more than 10 million smoking-related deaths since 1988. I often wonder whether that           figure would be lower if it weren&#039;t for the rigidity of           the anti-smoking lobby. 




Our story this week about  marketers being unable to tout the]]></description>
<pubDate>Sun, 01 Jan 2012 00:00 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA['My Little Pony: The Friendship Is Magic' Gains Unexpected Audience -- Adults]]></title>
<link>http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-pony-friendship-magic/231166/</link>
<description><![CDATA[

Any good marketer today knows their brand isn&#039;t their own -- it belongs to its fans. But living that              philosophy takes a bit more fortitude for some brands than for others. 


Evidence The Hub. 




In October, the kids&#039; cable network, partly owned by              Discovery and toymaker Hasbro, reimagined "My Little Pony," a cartoon t]]></description>
<pubDate>Sun, 27 Nov 2011 00:00 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Is This Fiat Spot Worth Frothing Over?]]></title>
<link>http://adage.com/article/adages/fiat-spot-worth-frothing/231092/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Thu, 17 Nov 2011 17:24 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Dreaming of A Crappy Christmas? Toy Brings New Meaning to 'Yule Log']]></title>
<link>http://adage.com/article/adages/dreaming-a-crappy-christmas/230888/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 08 Nov 2011 16:30 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[AT&T's Esther Lee on Marketing Out of the Telecom Box]]></title>
<link>http://adage.com/article/special-report-ana-annual-meeting/esther-lee-marketing-telecom-box/230581/</link>
<description><![CDATA[At first blush, Esther Lee seemed to have a happy conundrum.

AT&T&#039;s logo and brand has "universal recognition," on the order of                      McDonald&#039;s Golden Arches, she told audiences at the Association of                      National Advertisers Masters of                      Marketing Conference. But while the brand was very well kno]]></description>
<pubDate>Fri, 21 Oct 2011 16:47 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Tech Tops in Creating Emotional Connection]]></title>
<link>http://adage.com/article/news/tech-tops-creating-emotional-connection/230432/</link>
<description><![CDATA[

 

When it comes to brand love, consumers are notoriously fickle -- particularly when it comes to technology. 




That&#039;s apparent when combing New Media Metrics&#039; Leap Index, which measures emotional attachment to brands to predict purchase behavior. This year&#039;s index shows some big swings in the sector: Android, which didn&#039;t even make the list l]]></description>
<pubDate>Sun, 16 Oct 2011 00:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[ANA Panel: How Not to Screw Up the Relationship Among Agencies, Marketers and Procurement]]></title>
<link>http://adage.com/article/special-report-advertising-week/agencies-marketers-procurement-maintain-ties/230203/</link>
<description><![CDATA[  Did you hear the one about the agency exec told to fly from Seattle to a hotel outside of                          Washington, D.C., to await a next-morning phone call telling him whether he&#039;d been selected to negotiate for the account he was pitching -- oh, and on the return trip to New York, the client was on the same flight with him?

How abou]]></description>
<pubDate>Tue, 04 Oct 2011 15:26 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[American Airlines Takes Over Grand Central Terminal]]></title>
<link>http://adage.com/article/adages/massages-gavin-degraw-concerts/230070/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 27 Sep 2011 14:06 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[How 'X Factor' Looked to a Member of the 'American Idol' Faithful]]></title>
<link>http://adage.com/article/media/x-factor-looked-a-member-idol-faithful/229966/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 22 Sep 2011 12:31 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Yoplait's New Yogurt Spot Is Greek to Me]]></title>
<link>http://adage.com/article/adages/yoplait-greek-yogurt-spot-aims-satisfy/229023/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Mon, 01 Aug 2011 07:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Abruzzese Declines to Roast Cochrane: 'I'm Not That Stupid']]></title>
<link>http://adage.com/article/adages/abruzzese-declines-roast-cochrane-m-stupid/228206/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Wed, 15 Jun 2011 15:21 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[What to Expect From 'X Factor': Simon Cowell Is No More Mr. Nice Guy]]></title>
<link>http://adage.com/article/media/expect-x-factor-cowell-mr-nice-guy/228090/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 09 Jun 2011 14:38 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Ogilvy at 100: Share Your Memories of the Ad Legend]]></title>
<link>http://adage.com/article/agency-news/david-ogilvy-100-share-memories-advertising-legend/227855/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 01 Jun 2011 10:39 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Tweeting Goodbye to Revamped 'Idol' Season]]></title>
<link>http://adage.com/article/media/tweeting-goodbye-revamped-idol-season/227762/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 26 May 2011 11:27 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[As 'American Idol' Nears Finale, Revamp Has Proven (Mostly) a Success]]></title>
<link>http://adage.com/article/media/american-idol-nears-finale-revamp-a-success/227684/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 20 May 2011 13:21 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Why 'American Idol' Is Losing Its 'X Factor']]></title>
<link>http://adage.com/article/media/american-idol-losing-x-factor/227554/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 13 May 2011 10:59 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[How to Best Work With Procurement]]></title>
<link>http://adage.com/article/agency-news/ana-conference-work-procurement/227430/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 08 May 2011 00:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Little Beetle 'Goes Big' With Event-Marketing Strategy]]></title>
<link>http://adage.com/article/news/beetle-big-event-marketing-strategy/227042/</link>
<description><![CDATA[  The rounded shape of the Volkswagen Beetle might remind some of a bubble, but in many ways it&#039;s a halo.

"More than any other car in our portfolio, it disproportionately drives brand perception," Tim Ellis, VP-marketing for Volkswagen of North America, said in an interview today following the unveiling of the "New Beetle" in New York. "People ten]]></description>
<pubDate>Mon, 18 Apr 2011 15:30 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Confessions of a TV Tweeter]]></title>
<link>http://adage.com/article/media/confessions-a-tv-tweeter/227025/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 17 Apr 2011 00:00 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Pop Goes 'American Idol,' Proving Again that Crowds Don't Have Wisdom]]></title>
<link>http://adage.com/article/media/pop-american-idol-proving-crowds-lack-wisdom/226890/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 08 Apr 2011 12:26 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Hello, 'Idol.' Welcome Back!]]></title>
<link>http://adage.com/article/media/american-idol-suddenly-surpasses/149580/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 25 Mar 2011 10:49 EDT</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[An Open Letter to Simon Cowell: 'American Idol' Needs You Back]]></title>
<link>http://adage.com/article/media/simon-cowell-back-american-idol/149353/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 11 Mar 2011 10:38 EST</pubDate>
<author>Judann Pollack</author>
</item>
<item>
<title><![CDATA[Woman's Day Column for Bertinelli's 'Cleveland' Character]]></title>
<link>http://adage.com/article/adages/woman-s-day-column-bertinelli-s-cleveland-character/149145/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 01 Mar 2011 12:20 EST</pubDate>
<author>Judann Pollack</author>
</item>
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