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<title><![CDATA[Articles by Ad Age Staff]]></title>
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<description><![CDATA[Articles by Ad Age Staff]]></description>
<item>
<title><![CDATA[20 Agency Folks Describe Their Alternative-Career Fantasies]]></title>
<link>http://adage.com/article/agency-news/20-agency-folks-describe-alternative-career-fantasies/241036/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 01 May 2013 06:45 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[From Google Glass to Goats: Here's What's Trending in Pop Culture Right Now]]></title>
<link>http://adage.com/article/news/ad-age-pop-thermometer-spring-2013/240988/</link>
<description><![CDATA[
Spring is here, and with it our seasonal check on what&#039;s new in pop culture -- the Ad Age Pop Thermometer, spring edition.



  
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<pubDate>Thu, 25 Apr 2013 06:30 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Meet Eight Great Digital Hires of the Past Year]]></title>
<link>http://adage.com/article/digital/meet-8-digital-hires-past-year/239954/</link>
<description><![CDATA[


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Every year around this time, Ad Age releases its Digital A-List, which mostly honors companies that are transforming the digital landscape. Occasionally an individual with a national profile makes the list (e.g., Louis C.]]></description>
<pubDate>Tue, 26 Feb 2013 06:45 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Oscar Advertising: Dissecting the $1.6 Million Commercials]]></title>
<link>http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 24 Feb 2013 23:30 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Chevy's 'Find New Roads,' Justin Timberlake's Bud Light Platinum Work Debut During Grammys]]></title>
<link>http://adage.com/article/see-the-spot/chevy-s-find-roads-timberlake-s-bud-light-platinum-work-debut-grammys/239716/</link>
<description><![CDATA[Several newsworthy ads made their debut during the Grammy Awards. 


Chevrolet introduced its new tagline, "Find New Roads," with a 90-second and a 60-second spot that aired during the music-awards show on CBS. The medley-style commercial featured various vehicle models, including the Volt, Sonic, Impala and Corvette Stingray. Automotive News has m]]></description>
<pubDate>Sun, 10 Feb 2013 22:03 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[That's a Lotta Wings]]></title>
<link>http://adage.com/article/special-report-super-bowl/a-lotta-wings/239563/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Fri, 01 Feb 2013 18:29 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[If These CMOS Could Turn Back Time...]]></title>
<link>http://adage.com/article/cmo-strategy/cmos-turn-back-time/239281/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Sun, 20 Jan 2013 00:00 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Why Marketers Shouldn't Be Afraid of C-Word]]></title>
<link>http://adage.com/article/news/marketers-afraid-c-word/239153/</link>
<description><![CDATA[


If it promotes like an ad and is paid for like an ad, then why isn&#039;t it an ad? 




Marketers are trying to distance themselves from the notion that they make commercials as they embrace content marketing to better engage targets, break through clutter and avoid being skipped by consumers. 




With more advertisers crafting ornate video that la]]></description>
<pubDate>Sun, 13 Jan 2013 00:00 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[At CES, a View From the Future]]></title>
<link>http://adage.com/article/consumer-electronics-show/ces-a-view-future/239155/</link>
<description><![CDATA[Ad Age covers gadgets, tech and marketing moves, live from CES in Las Vegas.]]></description>
<pubDate>Sun, 13 Jan 2013 00:00 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Who to Watch in Adland in 2013]]></title>
<link>http://adage.com/article/news/watch-advertising-business-2013/238940/</link>
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<pubDate>Sun, 30 Dec 2012 00:00 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[12 Days of Gifting: Modern Updates on Some Old Presents]]></title>
<link>http://adage.com/article/adages/modern-updates-tired-gifts/238595/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 04 Dec 2012 15:30 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Who's Afraid of the Fiscal Cliff? Media Companies, and with Good
 Reason]]></title>
<link>http://adage.com/article/media/media-companies-afraid-fiscal-cliff/238373/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 19 Nov 2012 06:00 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[What Does Obama Re-Election Mean for Ad Industry?]]></title>
<link>http://adage.com/article/campaign-trail/obama-s-ground-game-years/238174/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 06 Nov 2012 23:30 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[In Sandy's Wake: The Cost to Adland]]></title>
<link>http://adage.com/article/news/sandy-s-wake-cost-adland/238129/</link>
<description><![CDATA[

The effects of  Hurricane Sandy will reverberate for weeks as marketers and agencies across more than a dozen states tally storm-related losses and make up for lost business days.  




New York, New Jersey and Connecticut make up 10.2% of  the U.S. population, but a far heavier concentration of  advertising, media and marketer employment. The tr]]></description>
<pubDate>Sun, 04 Nov 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[What I Learned From Working at P&G]]></title>
<link>http://adage.com/article/special-report-pg-at-175/i-learned-working-p-g/237977/</link>
<description><![CDATA[


Kevin Roberts 
Worldwide CEO, Saatchi & Saatchi 


"I learned that  leaders must inspire everyone they touch to be the best they can be. I learned that  the best cases are strategic and that  relentless execution is  the killer app. And finally, I learned that  a company that  plays like a team and feels like a family operates at peak more often]]></description>
<pubDate>Mon, 29 Oct 2012 13:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Earnings Reports Offer Clues as to How Marketing Held Up in the Third Quarter]]></title>
<link>http://adage.com/article/news/earnings-reports-offer-clues-marketing-held-quarter/237891/</link>
<description><![CDATA[

COCA-COLA: Thanks in part to its massive Olympics campaign, marketing spending was up double digits for Coke&#039;s international operations. And although it&#039;s still 20 months away, marketing running up to the 2014 World Cup in Brazil also contributed to a spending uptick. The company highlighted a German campaign that  used its global partnership wit]]></description>
<pubDate>Sun, 21 Oct 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Thriving Amid Transformation: Lessons From San Francisco]]></title>
<link>http://adage.com/article/special-report-digital-conference-san-francisco-2012/thriving-amid-transformation-lessons-san-francisco/237376/</link>
<description><![CDATA[

The marketers and tech execs who spoke at last week&#039;s Ad Age  Digital Conference in San Francisco extolled digital not merely as another channel, but as a transformational force that  requires brands to rethink their entire marketing strategy.  



Here are four lessons from the day. 



Authenticity Is Paramount


"The "net generation&#039; doesn&#039;t d]]></description>
<pubDate>Sat, 22 Sep 2012 06:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Espalhe Guerrilla Marketing Team Shares Tips for Breaking Through in Social Media]]></title>
<link>http://adage.com/article/creativity-50/creativity-50-2012-espalhe-guerrilla-marketing/235766/</link>
<description><![CDATA[

Make brands conversation topics
You have to be a specialist in turning brands into interesting, entertaining, new and courageous subjects. This "subject factory" is   what we constantly aim for. &hellip;  [For Brazilian soft drink Guaranį Antarctica], we created cars "powered" by   Facebook likes and comments. Every month, an earned media initiative ]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Talk of Cannes: Media Controversy; B-to-B Ripe for New Category; Could Creatives Flee France?]]></title>
<link></link>
<description><![CDATA[

Five years ago, an Ad Age editorial called for Cannes to embrace a broadened definition of creativity and argued that it could exemplify the industry&#039;s evolution by awarding a game-changing innovation such as Nike Plus. Five years later, Nike Fuelband won what many argue is the most important award of the festival, the Titanium Grand Prix.  




]]></description>
<pubDate>Mon, 25 Jun 2012 17:05 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Creatives Around the World Pick Their Cannes Favorites]]></title>
<link>http://adage.com/article/global-news/creatives-world-pick-cannes-favorites/235308/</link>
<description><![CDATA[


One of   the popular big ideas at this year&#039;s Cannes Lions International Festival of   Creativity   is   The Guardian&#039;s &#039;Three Little Pigs&#039; exploration of   "Open Journalism" but creatives are also drawn to a single outdoor ad in Tunisia that   inspired a newly liberated country to vote by   invoking an ousted dictator in "Return of   Ben Ali." ]]></description>
<pubDate>Wed, 13 Jun 2012 06:55 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Brands on Facebook: Advertising Is Optional]]></title>
<link>http://adage.com/article/digital/brands-facebook-advertising-optional/234816/</link>
<description><![CDATA[One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base.

But do they need to advertise as well? That&#039;s the question facing brands -- as well as investors --as Facebook prepares for its anticipated $100 billion IPO on Friday.

The Facebook ideal goe]]></description>
<pubDate>Thu, 17 May 2012 13:06 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[The Golden Rules of Operating in China]]></title>
<link>http://adage.com/china/article/china-news/the-golden-rules-of-operating-in-china/234257/</link>
<description><![CDATA[China is the worlds largest market.  Stay up on Chinese marketing and advertising news with AdAge China.]]></description>
<pubDate>Sun, 22 Apr 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Hong Kong Student Behind Steve Jobs Tribute Creates New Coke Swirl]]></title>
<link></link>
<description><![CDATA[

Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.


			
				
				
				
					
					Shanghai bus shelter
				
			

			 


The image by the 20-year-old student from Hong Kong -- two hands in the shape of Coke&#039;s iconic white ribbon passing a bottle -- pre]]></description>
<pubDate>Tue, 17 Apr 2012 06:20 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Hong Kong Student Behind Steve Jobs Tribute Creates Coke Image]]></title>
<link>http://adage.com/article/global-news/student-steve-jobs-tribute-creates-coke-image/234161/</link>
<description><![CDATA[

Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.




The image by     the 20-year-old student from Hong Kong -- two hands in the shape of     Coke&#039;s iconic white ribbon passing a bottle -- premiered this past weekend in bus shelters and elevators in ]]></description>
<pubDate>Tue, 17 Apr 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[McDonald's Not So 'Sunshine' About Behind-the-Scenes Film From China Shoot]]></title>
<link></link>
<description><![CDATA[

McDonald&#039;s and TBWA have disavowed any involvement in a short film chronicling a jaded adman&#039;s experiences making commercials in China.



"Sunshine" follows American freelance producer John Benet as he works for TBWA on a McDonald&#039;s campaign in China. The film was directed by Doug Nichol of Partizan, who was also the director of the ad campaign.]]></description>
<pubDate>Mon, 02 Apr 2012 13:55 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Reporters' Notebook: Lessons From the 4A's]]></title>
<link>http://adage.com/article/agency-news/reporters-notebook-lessons-4a-s/233852/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 01 Apr 2012 00:00 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Shakeup in China's Online-Video Market Changes Digital Ad Game]]></title>
<link>http://adage.com/article/global-news/shakeup-china-s-video-market-digital-ad-game/233326/</link>
<description><![CDATA[


China&#039;s two most-popular video sites are joining forces in a $1 billion-plus      deal that      will create a clear leader in the splintered marketplace and give the combined company powerful influence in setting prices for online advertising, an increasingly a key element of      marketers&#039; media mix.




Youku Inc. and Tudou Holdings Ltd. wil]]></description>
<pubDate>Thu, 15 Mar 2012 12:15 EDT</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[BBH Gets into Social Gaming with Chupa Chups]]></title>
<link>http://creativity-online.com/news/bbh-gets-into-social-gaming-with-chupa-chups/232775</link>
<description><![CDATA[
	
	
		
		
Bartle Bogle Hegarty is jumping into the business of online gaming, creating a new venture that connects its Chupa Chups client with game developers to help the brand leverage the interactivity and stickiness of social networks.


			

				
				
				
					
					
				
			

			 


The first game from Chuck Studios, currently in soft-launch]]></description>
<pubDate>Thu, 16 Feb 2012 11:38 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[The Return of China's Taxi Fitness Queen]]></title>
<link>http://creativity-online.com/news/the-return-of-chinas-taxi-fitness-queen/232733</link>
<description><![CDATA[

She&#039;s baack.

The 1980s-inspired fitness instructor who shocked Chinese commuters with her over-the-top persona last summer is once again urging white collar workers to get fit, even if it means working out while riding in a taxi.

Shanghai-based Touchmedia, which puts interactive ads on seatback screens in taxis, reported massive numbers from th]]></description>
<pubDate>Tue, 14 Feb 2012 15:50 EST</pubDate>
<author>Ad Age Staff</author>
</item>
<item>
<title><![CDATA[Microblogs Make or Break Crisis Management in China for Marketers]]></title>
<link>http://adage.com/article/global-news/microblogs-make-break-crisis-management-china/232647/</link>
<description><![CDATA[
Crisis management in China hinges more and more on effective use of       microblogs, the vibrant Twitter-like social networks that       have become a key driver of       public sentiment, a new report says.


As debate continues in the U.S. over the PR handling of       the Susan G. Komen for the Cure group&#039;s controversial cutoff and restoration]]></description>
<pubDate>Thu, 09 Feb 2012 12:23 EST</pubDate>
<author>Ad Age Staff</author>
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