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<title><![CDATA[Articles by Maureen Morrison]]></title>
<link>http://adage.com/rss-author.php?id=2441</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Maureen Morrison]]></description>
<item>
<title><![CDATA[McDonald's CEO: 'The Way You Describe Us Is Not Who We Are']]></title>
<link>http://adage.com/article/news/mcdonald-s-don-thompson-defends-chain-obesity-minorities/241670/</link>
<description><![CDATA[
McDonald&rsquo;s CEO Don Thompson delivered a pointed retort to critics at the chain&rsquo;s annual shareholders meeting Thursday morning: &ldquo;The way you describe us is not who we are.&rdquo;

Mr. Thompson&nbsp;was responding to critics who say the chain markets unfairly to kids and exploits children of color in its marketing. Corporate Accoun]]></description>
<pubDate>Thu, 23 May 2013 16:57 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It]]></title>
<link>http://adage.com/article/agency-news/draftfcb-strengthens-california-presence/241637/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 22 May 2013 16:50 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Dairy Queen Effort Reaches Beyond the Blizzard to Burgers and Fries]]></title>
<link>http://adage.com/article/news/dairy-queen-thinks-blizzard-campaign/241602/</link>
<description><![CDATA[Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.



The chain&#039;s new tagline, "Fan food. Not fast food" replaces its previous tagline, "So Good It&#039;s RiDQulous," and is expected to run in about a ]]></description>
<pubDate>Tue, 21 May 2013 11:32 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Restaurants Slim Down Cocktail Calorie Counts]]></title>
<link>http://adage.com/article/news/restaurants-slim-cocktail-calorie-counts/241560/</link>
<description><![CDATA[

Shaken, stirred ... or skinny? 




It&#039;s a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails.  












T.G.I. Friday&#039;s, Chili&#039;s, Cheesecake Factory and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-]]></description>
<pubDate>Tue, 21 May 2013 06:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch]]></title>
<link>http://adage.com/article/agency-news/porsche-creative-cramer-krasselt-pitch/241591/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 20 May 2013 18:47 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Rewind: Check Out This Subway Ad from the 70's]]></title>
<link></link>
<description><![CDATA[
		
These days fast food chains are spending big marketing dollars on trying to convince consumers they&#039;ve got healthier, fresher options.

Subway has long been marketing its "Eat Fresh" tagline (and who could forget the "$5 footlong"?), but even it had a simpler message in its early days. Take this Subway ad, one of the chain&#039;s first. In case it&#039;s]]></description>
<pubDate>Thu, 16 May 2013 13:51 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Rewind: Check Out This Subway Ad from the 70's]]></title>
<link>http://adage.com/article/rewind/rewind-check-subway-ad-70-s/241514/</link>
<description><![CDATA[
These days fast food chains are spending big marketing dollars on trying to convince consumers they&#039;ve got healthier, fresher options.

Subway has long been marketing its "Eat Fresh" tagline (and who could forget the "$5 footlong"?), but even it had a simpler message in its early days. Take this Subway ad, one of the chain&#039;s first. In case it&#039;s no]]></description>
<pubDate>Thu, 16 May 2013 12:15 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Taco Bell Names Marketing Chief Brian Niccol President, Announces New CMO]]></title>
<link>http://adage.com/article/cmo-strategy/taco-bell-names-cmo-brian-niccol-president/241464/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Tue, 14 May 2013 13:15 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Wendy's Introduces Rojos Family in New Hispanic Campaign]]></title>
<link>http://adage.com/article/hispanic-marketing/wendy-s-introduces-rojos-family-hispanic-campaign/241426/</link>
<description><![CDATA[U.S. Hispanic marketing and media news and the best creative advertising: The biggest stories, trends and data in marketers&#039; multi-billion dollar efforts to reach America&#039;s most rapidly growing demographic, from Spanish-dominant to acculturated, bilingual Latinos.]]></description>
<pubDate>Mon, 13 May 2013 10:30 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity]]></title>
<link>http://adage.com/article/news/restaurant-marketers-wake-50-billion-opportunity/241421/</link>
<description><![CDATA[








Wendy won&#039;t be serving you breakfast, but Ronald might offer it all day. 




McDonald&#039;s is considering putting breakfast on the all-day menu, not long after Wendy&#039;s earlier this year ended its national breakfast experiment. Breakfast accounts for 25% of McDonald&#039;s business and has been one of the biggest opportunities for the restaurant i]]></description>
<pubDate>Mon, 13 May 2013 06:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Havas Worldwide Poaches Ogilvy Planning Leader]]></title>
<link>http://adage.com/article/news/havas-worldwide-poaches-ogilvy-planning-leader/241384/</link>
<description><![CDATA[



Havas Worldwide is continuing to shake up the management ranks, naming Tim Maleeny chief strategy officer in the agency&#039;s New York office.


He replaces Tom Morton, who left in March to join the newly-established Big Apple outpost of Omnicom Group&#039;s Goodby Silverstein & Partners. 


Mr. Maleeny is making the jump to Havas from WPP&#039;s Ogilvy, New]]></description>
<pubDate>Thu, 09 May 2013 13:30 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Starbucks, BuzzFeed Introduce Reaction-Cam to Create Animated GIFs of Your Face]]></title>
<link>http://adage.com/article/digital/starbucks-buzzfeed-introduce-reaction-cam-gif-generator/241349/</link>
<description><![CDATA[

If you&#039;ve ever been so moved by a roundup of cat images on BuzzFeed that you wanted to create an animated GIF of your reaction, now is your chance.




BuzzFeed has introduced a "reaction cam" button at the bottom of posts sponsored by Starbucks and non-sponsored posts deemed "safe for work" that will create and share a three-second animated GIF ]]></description>
<pubDate>Wed, 08 May 2013 00:30 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[More Americans Dining Out on Sandwiches Boosts Category Growth]]></title>
<link>http://adage.com/article/news/americans-choosing-dine-sandwiches/241298/</link>
<description><![CDATA[






Almost half of sandwiches consumed last year were bought at restaurants rather than made at home, according to data released by Technomic. Players like Subway have long capitalized on the trend, while others such as Jimmy John&#039;s, McAlister&#039;s Deli, Jason&#039;s Deli, Firehouse Subs, Jersey Mike&#039;s and even McDonald&#039;s and Panera are working to gain ]]></description>
<pubDate>Sun, 05 May 2013 00:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Taco Bell Tests Tests 'Low-End' $1 Cravings Menu]]></title>
<link>http://adage.com/article/news/taco-bell-tests-tests-low-end-1-cravings-menu/241275/</link>
<description><![CDATA[ Taco Bell is working on what it&#039;s calling a new "low-end" menu, dubbed $1 Cravings.



The menu, which is in test in Sacramento and Kansas City, Mo., includes 12 items such as a Shredded Chicken Mini Quesadilla, Churro and Triple Layer Nachos, all priced at a dollar. Chief Marketing and Innovation Officer Brian Niccol said in a conference call wit]]></description>
<pubDate>Thu, 02 May 2013 18:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Intel Taps Leo Burnett's Arc for Digital, Shopper Marketing]]></title>
<link>http://adage.com/article/agency-news/intel-taps-leo-burnett-s-arc-digital-shopper-marketing/241212/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 01 May 2013 14:15 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Does Your Company Need an Agency-Relations Director?]]></title>
<link>http://adage.com/article/agency-news/company-agency-relations-director/241143/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 30 Apr 2013 06:30 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Burger King Retools Marketing After First-Quarter Sales Slide]]></title>
<link>http://adage.com/article/news/burger-king-shifts-marketing-quarter-sales-drop/241140/</link>
<description><![CDATA[Burger King showed a healthy profit in its first quarter, but a 3% drop in same-store sales in the U.S. and Canada, which North American President Alex Macedo attributed in part to marketing messages that he called "unbalanced." He said that the chain was able to regroup its marketing late in the quarter, making it possible to strike the right chor]]></description>
<pubDate>Fri, 26 Apr 2013 11:45 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Avian-Flu Scare Deals Yum Another Blow in China]]></title>
<link>http://adage.com/article/news/avian-flu-scare-deals-yum-blow-china/241064/</link>
<description><![CDATA[The Avian flu is making Yum Brands&#039; China sales sick.



While the company has been enjoying strong sales in the U.S., particularly from its Taco Bell unit, much of that growth is overshadowed by poultry scares in China that have caused sales to plummet in recent months -- most recently because of Avian flu concerns.



Same-store sales for the fir]]></description>
<pubDate>Wed, 24 Apr 2013 12:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Party of 100? No Problem. Fast-Casual Chains Gobbling Up Catering Biz]]></title>
<link>http://adage.com/article/news/fast-casual-chains-gobble-catering-biz/240971/</link>
<description><![CDATA[

Throwing a wedding shower? Call Panda Express to cater it. 




Fast-casual chains are leading growth in the catering category, which has increased significantly since the recession. Even as pinched consumers slashed their restaurant spending, they invested more in catering -- and not just through local restaurants and delicatessens. Almost a thi]]></description>
<pubDate>Tue, 23 Apr 2013 10:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Pearle Vision Set to Unveil Brand Reboot]]></title>
<link>http://adage.com/article/news/pearle-vision-set-unveil-brand-reboot/241003/</link>
<description><![CDATA[

Pearle Vision has a new brand and image campaign in its sights. 




The unit of eyewear giant Luxottica has been receiving a lot less marketing attention than sibling LensCrafters, which saw $48.5 million in measured media last year compared to Pearle&#039;s $14 million, according to Kantar Media figures. But that looks to be changing as Pearle preps]]></description>
<pubDate>Sun, 21 Apr 2013 00:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[How P&G, Ford and Wendy's Are Redefining Value]]></title>
<link>http://adage.com/article/news/p-g-ford-wendy-s-redefining/241006/</link>
<description><![CDATA[




Ever since McDonald&#039;s started serving up 59¢ hamburgers and supermarkets launched private-label lines, value has come to mean one thing -- cheap. But a new realization is sinking in among marketers: It can&#039;t stay that way if brands are going to survive the dodgiest economic-recovery narrative this side of Lindsay Lohan. 










America&#039;s t]]></description>
<pubDate>Sun, 21 Apr 2013 00:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[McDonald's Sales Drop Despite Aggressive Discounting]]></title>
<link>http://adage.com/article/news/mcdonald-s-sales-drop-aggressive-discounting/240986/</link>
<description><![CDATA[McDonald&#039;s reported disappointing sales for the first quarter, citing difficult prior year comparisons, intense competition and frugal consumers.



The chain&#039;s global comparable sales decreased 1.0%, while U.S. same-store sales dropped 1.2%.  Its Asia-Pacific, Middle East and Africa segment reported a drop of 3.3%, primarily due to negative sales ]]></description>
<pubDate>Fri, 19 Apr 2013 14:45 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Chick-fil-A Offers Behind-The-Counter Tours in Transparency Push]]></title>
<link>http://adage.com/article/cmo-strategy/chick-fil-a-offers-counter-tours-transparency/240941/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Thu, 18 Apr 2013 06:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[McDonald's Franchisees Gripe Over Aggressive Discounting]]></title>
<link>http://adage.com/article/news/mcdonald-s-franchisees-gripe-aggressive-discounting/240926/</link>
<description><![CDATA[Not all McDonald&#039;s franchisees are lovin&#039; the heavy discounting the company has been urging on them.



That&#039;s according to a franchisee survey released this week by Janney analyst Mark Kalinowski just ahead of McDonald&#039;s first-quarter earnings announcement on April 19. The survey focused on questions about discounting, and, among other topics, Mar]]></description>
<pubDate>Wed, 17 Apr 2013 14:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Publicis Posts Modest Revenue Bump, but Europe Remains a Concern]]></title>
<link>http://adage.com/article/agency-news/publicis-posts-modest-revenue-bump/240897/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 15 Apr 2013 14:31 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[KFC Touts 'Transformational' New Product: Boneless Chicken]]></title>
<link>http://adage.com/article/cmo-strategy/kfc/240880/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Sun, 14 Apr 2013 00:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Steve Easterbrook Returns to McDonald's Global Brand Officer Role]]></title>
<link>http://adage.com/article/cmo-strategy/steve-easterbrook-returns-mcdonald-s-global-brand-officer-role/240871/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Fri, 12 Apr 2013 14:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[With New Nutritional Goals, CEO Promises a 'Better Taco Bell']]></title>
<link>http://adage.com/article/news/ceo-promises-a-taco-bell/240812/</link>
<description><![CDATA[Taco Bell&#039;s "fourth meal" might get a little bit healthier. 



Taco Bell Wednesday announced it was overhauling some of its menu items to meet stricter nutritional standards. The move is yet another sign that food companies are trying to keep ahead of regulatory efforts and changing consumer desire for more healthful fare.



CEO Greg Creed said d]]></description>
<pubDate>Wed, 10 Apr 2013 17:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Russell Simmons' New Venture: Digital Marketing]]></title>
<link>http://adage.com/article/agency-news/russell-simmons-venture-digital-marketing/240787/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 10 Apr 2013 06:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
<item>
<title><![CDATA[Olson Tapped to Reenergize TiVo Brand]]></title>
<link>http://adage.com/article/agency-news/olson-tapped-reenergize-tivo-brand/240760/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 09 Apr 2013 06:00 EDT</pubDate>
<author>Maureen Morrison</author>
</item>
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