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<title><![CDATA[Articles by Brian Heidelberger]]></title>
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<description><![CDATA[Articles by Brian Heidelberger]]></description>
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<title><![CDATA[Creating a Viral Video on the Cheap and Dirty? Not So Fast!]]></title>
<link>http://adage.com/article/digitalnext/creating-a-viral-video-cheap-dirty-fast/240904/</link>
<description><![CDATA[
Negotiations between the advertisers and the SAG-AFTRA actors&#039; guild recently culminated in a tentative deal for a new contract governing commercials -- including their use in new media.

Here&#039;s how to figure out whether it applies to your viral video. 










Advertising Age Player







  
  

  

  
  
  
  
  
  
  



brightcove.createExp]]></description>
<pubDate>Thu, 18 Apr 2013 10:00 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Can My Brand Ambush March Madness?]]></title>
<link>http://adage.com/article/digitalnext/brand-ambush-march-madness/240599/</link>
<description><![CDATA[





ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @briheidelberger.



]]></description>
<pubDate>Thu, 28 Mar 2013 14:25 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How YouTube Saved Everyone From Getting Sued Over Those "Harlem Shake" Videos]]></title>
<link>http://adage.com/article/digitalnext/make-a-harlem-shake-video-sued/240455/</link>
<description><![CDATA[





ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @briheidelberger.



]]></description>
<pubDate>Thu, 21 Mar 2013 11:00 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[The FTC's New Dot Com Rules: What You Need to Know]]></title>
<link>http://adage.com/article/digitalnext/ftc-s-dot-rules/240323/</link>
<description><![CDATA[





ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @winstonadvlaw.



]]></description>
<pubDate>Wed, 13 Mar 2013 10:56 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How it Really Goes Down Between Ad Lawyers and Creatives]]></title>
<link>http://adage.com/article/digitalnext/ad-lawyers-creatives/240144/</link>
<description><![CDATA[
Most of you saw the Super Bowl teaser portraying a meeting between a Samsung lawyer and ad creatives Seth Rogen and Paul Rudd. While there&#039;s a lot of truth in that scenario, here&#039;s Winston & Strawn&#039;s Brian Heidelberger on how it usually goes down:










ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and]]></description>
<pubDate>Mon, 04 Mar 2013 12:22 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How Brands Can Use Twitter's Vine (And Stay Out of Legal Trouble)]]></title>
<link>http://adage.com/article/digitalnext/brands-twitter-s-vine-stay-legal-trouble/239830/</link>
<description><![CDATA[





ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @winstonadvlaw..



]]></description>
<pubDate>Fri, 15 Feb 2013 10:44 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Can Brands Use Celebrities In Social Media Without Permission?]]></title>
<link>http://adage.com/article/digitalnext/brands-celebrities-social-media-permission-risky/239479/</link>
<description><![CDATA[





ABOUT THE AUTHOR



Brian Heidelberger  

 is partner and chair, Advertising, Marketing and Entertainment Law Practice of Winston & Strawn. He tweets at @winstonadvlaw..



]]></description>
<pubDate>Wed, 30 Jan 2013 09:50 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How to Handle a Cease-and-Desist: Don't Freak Out]]></title>
<link>http://adage.com/article/digitalnext/handle-a-cease-desist-freak/239212/</link>
<description><![CDATA[
Get a cease-and-desist letter? Winston & Strawn&#039;s Brian Heidelberger says, "don&#039;t freak out." They&#039;re not created equal and some need to be treated more seriously than others. Here&#039;s what you need to know. (Click to enlarge.)



]]></description>
<pubDate>Wed, 16 Jan 2013 10:20 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Here's How to Create a Mobile App That Respects The Law]]></title>
<link>http://adage.com/article/digitalnext/create-a-mobile-app-respects-law/238715/</link>
<description><![CDATA[
The FTC is  taking a hard look at mobile apps targeted at children that  may be collecting information without a parent&#039;s consent. In this week&#039;s Mini Law Lesson, Winston & Strawn&#039;s Brian Heidelberger breaks down what you need to know to keep your mobile app compliant with privacy law.












ABOUT THE AUTHOR



Brian Heidelberger  

 is  par]]></description>
<pubDate>Tue, 11 Dec 2012 10:26 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Got a Facebook Brand Page? Here's How to Keep it Legal]]></title>
<link>http://adage.com/article/digitalnext/a-facebook-brand-page-legal/238508/</link>
<description><![CDATA[
The legal terms for brands on Facebook can be a minefield. Winston & Strawn&#039;s Brian Heidelberger explains how to navigate them:









ABOUT THE AUTHOR



Brian Heidelberger  

 is  partner and chair, Advertising, Marketing and Entertainment Law Practice of  Winston & Strawn. He tweets at @winstonadvlaw..



]]></description>
<pubDate>Wed, 28 Nov 2012 10:36 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How to Keep Your Pinterest Brand Page Legal]]></title>
<link>http://adage.com/article/digitalnext/pinterest-brand-page-legal/238331/</link>
<description><![CDATA[
Thinking of  creating a business page on Pinterest or converting an existing page to one for commercial use? There are some important differences between personal and business pages that  you need to consider. Click below to watch full-screen:









ABOUT THE AUTHOR



Brian Heidelberger  

 is  partner and chair, Advertising, Marketing and Ent]]></description>
<pubDate>Thu, 15 Nov 2012 10:04 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Who's Getting Sued In Digital Media and Advertising and Why]]></title>
<link>http://adage.com/article/digitalnext/apps-developers-avoid-big-fines-privacy-policy/238202/</link>
<description><![CDATA[The California AG fines apps developers over their privacy policies. How to keep your loyalty program legal. Celebrity sites improperly collect children&#039;s data. Charity work in social media. Negotiating a digital agency agreement. It&#039;s your Ad Age  mini law lesson.


Click to enlarge:









ABOUT THE AUTHOR



Brian Heidelberger
 

is  partner a]]></description>
<pubDate>Thu, 08 Nov 2012 09:43 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Is the Internet Killing Advertising Creativity?]]></title>
<link>http://adage.com/article/digitalnext/find-a-creative-idea-internet-careful/236313/</link>
<description><![CDATA[








Brian Heidelberger










As an advertising lawyer who previews content on a daily basis, more than ever I find myself having to ask a creative, "What was your inspiration for this?" Then comes some professional tap dancing around the question  and serious arm twisting, until we&#039;re both lying sweaty and breathless in a heap on the floor]]></description>
<pubDate>Thu, 26 Jul 2012 09:00 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Ad Age Mini Law Lesson: Text Ads, Privacy Policies and Why Jib Jab Sued White Castle]]></title>
<link>http://adage.com/article/digitalnext/ad-age-mini-law-lesson-text-ads-privacy-policies-jib-jab-sued-white-castle/235933/</link>
<description><![CDATA[
Click below right to expand full-screen.


]]></description>
<pubDate>Wed, 11 Jul 2012 09:45 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Eight Ways Your Employee Social-Media Policy May Violate Federal Law]]></title>
<link>http://adage.com/article/digitalnext/employee-social-media-policy-violate-federal-law/235313/</link>
<description><![CDATA[








Brian Heidelberger





The lack of   clarity in advertising law is   frustrating, particularly in digital where we are relegated to extrapolating from laws that   were often written before the computer was invented and which generally only apply to those using an abacus or, at least, a dial-up modem.


Social media adds another difficult ]]></description>
<pubDate>Tue, 12 Jun 2012 10:39 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[How Brands Can Use Pinterest Without Breaking the Law]]></title>
<link>http://adage.com/article/digitalnext/brands-pinterest-breaking-law/233038/</link>
<description><![CDATA[








Brian Heidelberger





As an advertising lawyer, I&#039;d like to thank Ben Silbermann of       West Des Moines, Iowa, for founding Pinterest, the hot new thing in social media.  Given that       all the frantic legal questions regarding Facebook and Twitter seem to have slowed down, it is       our hope that       Pinterest will cover this mo]]></description>
<pubDate>Thu, 01 Mar 2012 10:00 EST</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[The 7 Biggest Legal Risks to Your Company When Using Social Media]]></title>
<link>http://adage.com/article/talentworks/marketing-biggest-legal-risks-social-media/139022/</link>
<description><![CDATA[Career advice and perspective from top industry experts on recruiting in the advertising, marketing and media worlds. Tips, trends and guidance for hiring organizations, including agencies and marketers, seeking to attract, motivate and retain star talent, as well as best practices for job seekers.]]></description>
<pubDate>Tue, 15 Sep 2009 12:59 EDT</pubDate>
<author>Brian Heidelberger</author>
</item>
<item>
<title><![CDATA[Avoid Consumer-Generated Risks]]></title>
<link>http://adage.com/article/cmo-strategy/avoid-consumer-generated-risks/116718/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Mon, 21 May 2007 00:00 EDT</pubDate>
<author>Brian Heidelberger</author>
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