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<title><![CDATA[Articles by Ana Andjelic]]></title>
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<description><![CDATA[Articles by Ana Andjelic]]></description>
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<title><![CDATA[The Fast Follower Digital Gameplan]]></title>
<link>http://adage.com/article/digitalnext/fast-follower-digital-gameplan/238606/</link>
<description><![CDATA[



Ana Andjelic

It&#039;s been a while since companies last experienced business as usual. For fifteen years, they&#039;ve been in the constant mode of  reorganizing, restructuring and reorienting their businesses in effort to crack the digital code. 





Companies&#039; success in decoding digital is  now a matter of  survival. A CEO can wake up any morning t]]></description>
<pubDate>Tue, 04 Dec 2012 10:01 EST</pubDate>
<author>Ana Andjelic</author>
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<title><![CDATA[Do We Need a New Definition of Creativity?]]></title>
<link>http://adage.com/article/digitalnext/a-definition-creativity/145448/</link>
<description><![CDATA[



Ana Andjelic
There&#039;s an inevitable moment in most ad industry disagreements in which a creative demands, "Let&#039;s see your portfolio." The translation is often: What have you actually done? I mean, what have you ever made? The divide is between the people who make stuff (aka creatives) and the people who talk about stuff (aka strategists). The fo]]></description>
<pubDate>Fri, 20 Aug 2010 10:39 EDT</pubDate>
<author>Ana Andjelic</author>
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<title><![CDATA[Why Nike's 'Write the Future' Is Rewriting the Past]]></title>
<link>http://adage.com/article/digitalnext/nike-s-write-future-rewriting-past/144140/</link>
<description><![CDATA[



Ana Andjelic

Everyone is talking about the new Nike World Cup spot, and with good reason: It&#039;s a beautifully told story that transcends media formats to deliver a truly emotional and inspirational experience. In 30 seconds, it appears that Nike finally cracked the code by combining compelling narrative with the power of digital distribution. A]]></description>
<pubDate>Fri, 28 May 2010 13:29 EDT</pubDate>
<author>Ana Andjelic</author>
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<title><![CDATA[Time to Rewrite the Brand Playbook for Digital]]></title>
<link>http://adage.com/article/cmo-strategy/marketing-time-rewrite-brand-playbook-digital/142468/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Thu, 04 Mar 2010 12:25 EST</pubDate>
<author>Ana Andjelic</author>
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<title><![CDATA[Why Digital Agencies Aren't Ready to Lead]]></title>
<link>http://adage.com/article/digitalnext/digital-marketing-digital-agencies-ready-lead/140166/</link>
<description><![CDATA[




Ana Andjelic
Any conversation about digital marketing these days includes at least one mention that traditional agencies just "don&#039;t get it." While this may be correct, what&#039;s equally true is that digital agencies are not ready to take the lead.

Look at the typical digital agency. It excels in exploring new horizons. It supports a flat and lo]]></description>
<pubDate>Tue, 03 Nov 2009 12:43 EST</pubDate>
<author>Ana Andjelic</author>
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<title><![CDATA[Not Quite Correct, Mr. Goodby]]></title>
<link>http://adage.com/article/agency-news/chaos-scenario-goodby-garfield-wrong/138969/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 11 Sep 2009 18:15 EDT</pubDate>
<author>Ana Andjelic</author>
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