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<title><![CDATA[Articles by Kevin Ryan]]></title>
<link>http://adage.com/rss-author.php?id=3529</link>
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<ttl>120</ttl>
<description><![CDATA[Articles by Kevin Ryan]]></description>
<item>
<title><![CDATA[What Can the Average Marketer Learn From Google Creative Lab?]]></title>
<link>http://adage.com/article/digitalnext/learn-google-creative-lab/240984/</link>
<description><![CDATA[
	
		
			
		
		
			Kevin Ryan
		
	




Google Creative Lab is the modern best-case scenario of a brand development think tank. The concept is simple: put a bunch of smart people together and separate them from the daily trappings of focusing on generating revenue, selling product or any sort of administrative challenges. Their uncluttered minds can]]></description>
<pubDate>Fri, 19 Apr 2013 11:21 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[How to Survive Google's Latest Change to AdWords]]></title>
<link>http://adage.com/article/digitalnext/survive-google-s-latest-change-adwords/239681/</link>
<description><![CDATA[








Kevin Ryan






From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones.





Like any big change, this will br]]></description>
<pubDate>Fri, 08 Feb 2013 09:28 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[How to Stop Worrying About Google Algorithm Changes]]></title>
<link>http://adage.com/article/digitalnext/stop-worrying-google-algorithm/230963/</link>
<description><![CDATA[








Kevin Ryan





Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of               tidbit that               will help them get ahead of               the latest "shift" in the algorithm. While Google&#039;s mathematical page ranking system has been dancing since day one with updates on a secret ]]></description>
<pubDate>Fri, 11 Nov 2011 15:17 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Google This: The Question Lawmakers Should be Asking, But Won't]]></title>
<link>http://adage.com/article/digitalnext/google-question-lawmakers/230141/</link>
<description><![CDATA[








Kevin Ryan







Searching and finding is                            the foundation of                            a well-organized Internet and that                            activity is                            in jeopardy. Privacy isn&#039;t the issue; competition is                           . Google&#039;s stranglehold on the universe of    ]]></description>
<pubDate>Fri, 30 Sep 2011 12:30 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Will Google's Search Ad Previews Break the Click?]]></title>
<link>http://adage.com/article/digitalnext/google-search-ad-previews-break-click/227239/</link>
<description><![CDATA[








Kevin Ryan





Search ad formats are in a constant state of motion. Since sponsored ads first appeared on the scene, tweaks to how ads appear and what makes people click have kept marketers on their toes.



In recent history, search ads have gone from being called "sponsored" to being called "ads." Ads now have reviews and extensions. La]]></description>
<pubDate>Wed, 27 Apr 2011 12:32 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[How Not to Pitch Your Search-Marketing Firm]]></title>
<link>http://adage.com/article/digitalnext/pitch-search-marketing-firm/149515/</link>
<description><![CDATA[




Kevin Ryan
Search marketing is a complicated array of best practices, commonly held tactics and a secret underworld of marketing tricks that no one talks about. In the not-so-distant past, acquiring new clients was a matter of basic credentials and maybe a case study or two. Today, pitching search marketing -- even as a component of an overall]]></description>
<pubDate>Tue, 22 Mar 2011 11:00 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Is Your Search Firm's Hat White, Black or a Shade of Gray?]]></title>
<link>http://adage.com/article/digitalnext/jcpenney-search-marketing-debacle-means/148894/</link>
<description><![CDATA[




Kevin Ryan
Earlier this week, the New York Times shamed Google into action over a "dirty little secret" in the world of search. I put that in quotes because to those of us in the search business it&#039;s not really a secret: sometimes people cheat.  


But the real "secret" is the JCPenney scenario is now the second most-famous example, behind, pe]]></description>
<pubDate>Thu, 17 Feb 2011 14:40 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Is Google Biased? Sure It Is. But Good Luck Proving It]]></title>
<link>http://adage.com/article/digitalnext/google-biased-expect-feds-worry/148492/</link>
<description><![CDATA[




Kevin Ryan
Search bias. Search neutrality. Search integrity.  The debate over bias in search results has never been hotter. Is Google&#039;s ranking system corrupt in favor of its own properties? Maybe, but the task of proving that is a cast-iron bitch and it should be least of your concerns.


In the last few weeks, an ongoing investigation into G]]></description>
<pubDate>Wed, 26 Jan 2011 13:46 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[The Long, Sad Story of Ask.com]]></title>
<link>http://adage.com/article/digitalnext/long-sad-story-jeeves/147091/</link>
<description><![CDATA[




Kevin Ryan
The problem with most crazy people is they don&#039;t know they are crazy. The problem with crazy people in business? They think history doesn&#039;t apply to them. The problem with crazy people in search? They are still looking for ways to kill Google.




The announcement from troubled IAC portfolio asset Ask.com conjures ghosts of Internet]]></description>
<pubDate>Fri, 12 Nov 2010 12:44 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[How to Survive the Social Buying Bubble]]></title>
<link>http://adage.com/article/digitalnext/digital-marketing-survive-social-buying-bubble/146418/</link>
<description><![CDATA[




Kevin Ryan
Have your heard of the new bubble in the connected marketing world? Depending on who you ask, social buying is worth nothing, hundreds of millions or billions of dollars in annual sales. But what is social buying, exactly? Who&#039;s doing the buying and who&#039;s doing the selling? 



The marketplace has gotten crowded fast. As of July, Ex]]></description>
<pubDate>Tue, 12 Oct 2010 10:42 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[What If Google and Bing Waged a Search War and Nobody Noticed?]]></title>
<link>http://adage.com/article/digitalnext/search-marketing-consumers-care-google-bing/145916/</link>
<description><![CDATA[




Kevin Ryan
Google is going to win the war for audience love and ad revenue. No, Bing is or maybe people will just start finding everything on Facebook. Or, it will be hard to tell who the winners and losers are because no one outside the ad world cares.


Google&#039;s enjoying Verizon&#039;s company, Microsoft and Yahoo have come together to sell searc]]></description>
<pubDate>Thu, 16 Sep 2010 10:41 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Don't Blame BP for Advertising on Google]]></title>
<link>http://adage.com/article/digitalnext/blame-bp-advertising-google/144567/</link>
<description><![CDATA[






Kevin Ryan

There are volumes of text on the subject of what a brand is supposed to do in a crisis, but BP&#039;s gusher in the gulf isn&#039;t a crisis. It&#039;s full-blown environmental catastrophe, replete with oiled wildlife, broken lives and, at this point, no end in sight. The intensity of emotion driving the consuming public is too intense to measu]]></description>
<pubDate>Mon, 21 Jun 2010 11:45 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[What 'Like' Really Means for Facebook Advertisers]]></title>
<link>http://adage.com/article/digitalnext/means-facebook-advertisers/143788/</link>
<description><![CDATA[






Kevin Ryan

If the first internet ad boom set the stage for arrogance in internet advertising, the new millennium will see a new level of hubris in the field. If Google set the standard for egotism in the internet marketing world, Facebook is now seeking to redefine the trait. 

According to a post by Facebook intern Moira Burke, Facebook&#039;s ]]></description>
<pubDate>Tue, 11 May 2010 10:53 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Breaking Down Search Advertising's Winners and Sinners]]></title>
<link>http://adage.com/article/digitalnext/breaking-search-advertising-s-winners-sinners/143482/</link>
<description><![CDATA[





Kevin Ryan


The business of search advertising is about to undergo a series of big changes and the driving factors might just surprise you. There are few stones left to be unturned in the search-advertising industry. Most of the big dollars are spoken for in highly competitive and crowded tool and service providers.  

The small- and medium-]]></description>
<pubDate>Fri, 23 Apr 2010 14:38 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Why Google (Really) Wants to Cut Ties With China]]></title>
<link>http://adage.com/article/digitalnext/google-cut-ties-china/142908/</link>
<description><![CDATA[



Kevin Ryan
The business world is moving against China. All the press about Google&#039;s departure isn&#039;t helping. The Chinese government may or may not be hacking into our so-called private lives. Google is providing a politically correct way for anyone that desires a way out of China and a potential way in for opportunists. 



Is it the perfect pu]]></description>
<pubDate>Mon, 22 Mar 2010 13:16 EDT</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[Those Hooves? That's the Sound of the Internet Search Apocalypse]]></title>
<link>http://adage.com/article/digitalnext/surveying-internet-search-apocalypse/142359/</link>
<description><![CDATA[



Kevin Ryan


Internet search&#039;s Four Horsemen are coming. The world may not be coming to an end, but how we search is changing before our eyes. And not for the better. 




In the narrow span of a few days, Microsoft and Yahoo solidified their relationship, Xerox filed suit against Yahoo and Google, and the European Union opened the American equ]]></description>
<pubDate>Tue, 02 Mar 2010 10:52 EST</pubDate>
<author>Kevin Ryan</author>
</item>
<item>
<title><![CDATA[After Google Bowl 2010, What Next?]]></title>
<link>http://adage.com/article/digitalnext/digital-google-bowl-2010/142143/</link>
<description><![CDATA[


Kevin Ryan
Google&#039;s first foray into the world of televised marketing has been the talk of the town since its appearance. The "Parisian Love" spot on Super Bowl Sunday painted a pastoral scene portraying the soul of a searcher. However, if Google wants to keep the number one spot in search minds, it will have to get a much bigger brush. 
"Search]]></description>
<pubDate>Wed, 17 Feb 2010 11:44 EST</pubDate>
<author>Kevin Ryan</author>
</item>
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